XISTER IS A DIGITAL CREATIVE AGENCY.
ESTABLISHED IN 2002 IN THE HEART OF ROME, ITALY.
OUR PROCESS GOES FROM STRATEGY TO IMPLEMENTATION.
WE DELIVER NOT ONLY GREAT CREATIVITY,
BUT ALSO FINELY CRAFTED FINISHED PRODUCTS.
WE ARE DRIVEN BY OUR ATTENTION TO DETAIL,
OUR PASSION FOR BEAUTY AND OUR NATURAL ITALIAN STYLE.
4. xister is a digital creative agency.
established in 2002 in the heart of rome, italy.
we invent and deliver digital products with style,
passion and technological acumen.
we’re the new wave of Italian artisanal
intelligence.
In Essencegency
the
5. creatives, strategists and DATA science
MANAGERS meet CONTEMPORARY
thought leaders and makers
Million
euros in turnover7
80People
More than
Accounts
50
MarketS
40served in 2014
handled in 2014
gency
the
In Numbers
9. gency
the
By Content
LONG-LASTING
CONTENT
EDITORIAL
CONTENT
ENHANCED
CONTENT
ADVERTISED
CONTENT
SOCIAL
Adaptive sites
Gamification platforms
Apps development
Sales conversion pages
Marketing automation platforms
Trade marketing systems
Brand publishing platforms
Community spaces
Digital Shops
…
Infographic design
Blogs-tailored content
Events Video-photo recap
Photo Galleries collections
Photocall
Real-time social coverage
EPK design
Product visual storytelling
Branded Frame
…
Facebook
Twitter
Youtube
Instagram
Tumblr
Pinterest
G+
LinkedIn
Vine
What’s up
Snapchat
Shazam
Medium
Learnist
Pheed
Steller
….
Native
Display
Social
Domination
Mobile
Proximity
Free wi-fi
Keyword
Ambient
Paper
Radio
Tv
Newsletter
…
AR/VR apps
Headset 3D experience
UI/UX design
Arduino interactive projects
ibeacon applications
Retail digital experience
Wearable tech apps
Sound design and branding
…
10. gency
the
ENTERTainment AutomotiveFood&beverage FashionHealth&care
Original Soundbites for PR
Original Clip
featurette
Talents&Influencers interviews
Bloggers engagement
Movie contest
Film Digital Activation
Live coverage from movie’s events
Social contents (memes, video posts)
Digital Coupons for theatre&festivals
Gambling Activations
Gambling platforms UI/UX
Shoowroom&Fabric virtual tour
VR and headset test drive
Car Configurators design
Financial configurator design
Car video mapping
Landing pages
CRM program management
After Sales tools
Events&faires live coverages
Product and brand Gamification
Customer Journey design
Dealer relationship tools
Ambassador recruitment tool
Loyalty program
After sales tools
Experts video tutorials
Editorial Tips
Vertical Blog design&maintenance
Products Samples Campaign
Publishing Platforms
Freebies mechanics
Cheatsheets
Licensed contents
Sunglasses try-on app
Virtual Fitting apps
Fashion gamifications
Virtual catwalk
Rewarding platform
Designers engagement
Bloggers engagement
Ltd edition items contest
Video Recipes production
Products photo shooting
Show cooking production
Audio Recipes app
Retail&farmers virtual tour
Vending machine
‘Plan your shopping’ apps
Ambassadors recruitment
Chef&influencer campaigns
Consumer Engagement platform
Digital Couponing
Digital Shops
Bloggers Activations
Products Storytelling
AR tasting experience
Original content libraries
By Format
22. works are classified in 3 levels:
where we’ve implemented a 360° project,
starting from scratch
A project where we’ve managed design,
creativity and development
where we’VE just adapted localized or
optimized content.
orks
Gold
Silver
Bronze
24. orks
“Discover how much fun it is being a farmer."
There are two ways to live this experience: a more “advanced” one, using
your own smartphone by pairing technology, and a “classic” one,
using a larger device.
Users can have fun playing a game but can also access all the information about
the T6 and request to be contacted.
29. orks
“what’s inside your mind ?”
A “magic” digital experience that captures the secrets in your mind,
based on the thriller ‘Now You See Me’.
A Facebook App in which the main character of “The Mentalist” invites users to
mentally choose one of their Facebook friends.
The Mentalist will be able to “read" the users mind and guess who the friends is
by asking a few questions.
33. orks
“Big Wednesday… as Chillers”
The contest where you don’t have to do anything…just relax.
In line with the Chill Lemon brand positioning, xister created a digital universe
where people can demonstrate how good they are at chilling out on the beach
with a cold Chill Lemon bottle during the hot summer.
38. orks
“7 days of fun with Lottomatica!”
Lottomatica celebrates the launch of its new website with a special promotion for
all users featuring bonuses and fun with new games on promotion every day:
Bingo, Skill Games, Poker and more.
A week of fun dedicated to users conveyed with special 3D cards
on Lottomatica’s web properties.
45. orks
“take your passions seriously.”
Play anytime and anywhere with Cuore Peroni.
The reward platform Cuore Peroni installs on the users smartphones via an App
that allows them to take part in challenges in an easier way, directly from their
mobile devices.
GooglePlay:https://play.google.com/store/apps/details?id=it.peroni.cuoreperoni
AppStore: https://itunes.apple.com/it/app/cuore-peroni/id878614014?mt=8
50. orks
“How many miles are you ready to travel
to be a real style icon?”
If you are a lifestyle guru, a real fashionista or a travel lover,
you will enjoy Style Miles, the new loyalty program from Vogue Eyewear.
The more miles you earn, the more opportunities you have to become
a style icon.
xister refreshes the Style Miles Platform that strengthens the bond between the
brand and the consumers.
55. orks
“True crimes. True people. True stories.”
The daily posting plan on Facebook, Twitter and Instagram aims to generate
awareness around CI topics, create engagement and bring
traffic to the website.
Using the triple soul of the channel - made of ‘crimes’, ‘stories’ and ‘people’ - we
created specific columns linked both to new formats and the topics
of the criminal world (killer profiles, forensic quizzes)
with eye-catching sharable graphics.
59. orks
“Stories in History, History in Stories.”
Our aim was to create awareness about programming, create engagement and
push traffic to the History Channel’s website.
Every day, we created specific columns linked to new formats of the channel, ad
hoc memes to support special activations (such as contests or digital platforms),
quotes by historical personalities and historical anniversaries.
Every day, we make (hi)story on our page.
63. orks
“Food for dudes.
Discover the recipes of Chef Rubio”
Hey dude, what would you like to eat today?
A branded series of 11 video recipes for Peroni presented by Chef Rubio, former
rugby player now turned chef with a great following on TV (DMAX)
and SOCIAL MEDIA. His style is very direct and unconventional.
Peroni covers the territory of tough foods and in fact the dishes are tipical Italian
tasteful dishes appreciated mainly by men such
as Hamburger, Pork Ribs and Braised Meat.
69. orks
“The new way to make good (Italian) pleasure”
The Italian pleasure of good cooking comes to life
on the new Lagostina brand site.
We created the main hub for all products of Lagostina World.
Product features and technical details are shown with videos and photo details
and the visual prominence is underline throughout the site.
the section HINTS is area that aims to present the advantages
the Lagostina range can offer through engaging info-graphics.
74. orks
“dress in Dolce&Gabbana while
singing with Kylie Minogue”
Unlockthelook is a fashion&film related digital project to boost Magnum’s
glamour positioning.
xister conceives a digital activation to invite users to send in their most glamorous
and stylish selfie and participate in a competition as well as voting for others on
Magnum’s digital channels.
The 8 lucky winners fly to Cannes for the awesome
Magnum 25th Anniversary Party during the French film festival.
Smartly dressed by Dolce&gabbana and singing along with brand ambassador
Kylie Minogue, the eight winners predictably go crazy with excitement.
77. orks
Watch, Cook and Taste. Turn your cooking
into something “Unforketable”
Unforketable is the first video cookery encyclopedia that aims to promote and
spread Michelin 3-starred Italian traditional cuisine in a completely innovative
way since it does not need re-inventing, rather brushing up, updating and
accurate interpretation. And then you need a touch of the magic fork: surprise.
Unforketable has put tradition on the table and updated it to teach everyone the
best Italian cuisine in the easiest way following basic rules: value the ingredients
by making them the lead players and bring out the flavor to pinpoint the taste.
Keep fat levels down and balance seasoning to achieve tasty and yet remarkably
light dishes.
84. orks
“Eataly now has a real Social Soul”
Eataly is in need of a solid social identity on Facebook, Twitter, Google+ and
YouTube.
For Eataly xister identifies, plans and executes specific social media lead
generation goals, underlining 6 core pillars in the content strategy analysis:
Compelling messages, Eye catching visuals, Mass audience appeal and
Shareability, Clear CTA and Italian Personality.
89. orks
“Pasta Garofalo loves Cinema, a lot.”
social engagement plan
Pasta Garofalo invests in cinema.
Initially through product placement then through the production of short films,
like “The Wholly Family” directed by Terry Gilliam and the recent “Caserta
Palace Dream”, the brand always strikes
the perfect balance between taste and imagery.
xister turns Pasta Garofalo’s passion for cinema into a “cultural” strategy.
10 collections of creative “pasta-made” movie posters
printed in ltd edition and published all over the web
to create a massive “love-to-share” campaign.
96. orks
“WONDER WHAT INSTAGRAM IS LIKE AT 0 GRAVITY ?”
Users are invited to upload photos or videos representing the concept of
‘zero gravity’ on Instagram, using the hashtags #ZEROGRAVITY and
#GRAVITYFILM
xister develops a bottom-up scrolling hub where
contents float across the screen
just like the actors in Alfonso Cuarón’s masterpiece.
100. orks
“6 seconds are more than enough.”
You have 6 seconds to show your talent. If you are talented,
6 seconds are more than enough.
xister designs the official application of the Universal Pictures movie ‘Voices'
focused on the mobile App Vine and is based on this easy concept.
Users have to make a 6 second video, singing their favorite song,
to prove their talent.
103. orks
"After rowing across the Pacific and Atlantic Oceans, I have now
connected them on foot"
Alex Bellini says this after succeeding in overcoming the almost impossible
challenge of running across America for 70 days straight and averaging 46 miles a
day.
Jeep, the legendary American brand that stands for freedom, adventure,
authenticity joins by the Italian sportsman to revive the myth of the first footrace
ever organized across the U.S.,
the Trans-American Footrace of 1928.
After designing the project, xister’s team follows Alex mile by mile, day after
day to tell the world his story.
All possible media are involved and jeep-people.com serves
as the 'meeting place' where brand enthusiasts
share their stories of talent and commitment.
104. orks
"After rowing across the Pacific Ocean and Atlantic Ocean, I have
now connected them by foot"
LA-NY FOOTRACE
Alex Bellini said that after succeding at the insurmountable challenge of running
across America for 70 days straight and averaging 46 miles a day.
The legendary American brand that stands for freedom, adventure, authenticity
along with the italian sportsman to revive the myth of the first footrace ever
organized across the U.S., the Trans-American Footrace of 1928.
After designing the project, xister’s team followed Alex mile by mile, day after day
to tell the world his story.
all the possible channels were involved and jeep-people.com served
as the 'meeting place' where brand enthusiasts shared stories of talent and
commitment.
LA-NY footrace for the 70th Jeep anniversary
105. orks
"After rowing across the Pacific Ocean and Atlantic Ocean, I have
now connected them by foot"
LA-NY FOOTRACE
Alex Bellini said that after succeding at the insurmountable challenge of running
across America for 70 days straight and averaging 46 miles a day.
The legendary American brand that stands for freedom, adventure, authenticity
along with the italian sportsman to revive the myth of the first footrace ever
organized across the U.S., the Trans-American Footrace of 1928.
After designing the project, xister’s team followed Alex mile by mile, day after day
to tell the world his story.
all the possible channels were involved and jeep-people.com served
as the 'meeting place' where brand enthusiasts shared stories of talent and
commitment.
LA-NY footrace for the 70th Jeep anniversary
106. orks
"After rowing across the Pacific Ocean and Atlantic Ocean, I have
now connected them by foot"
LA-NY FOOTRACE
Alex Bellini said that after succeding at the insurmountable challenge of running
across America for 70 days straight and averaging 46 miles a day.
The legendary American brand that stands for freedom, adventure, authenticity
along with the italian sportsman to revive the myth of the first footrace ever
organized across the U.S., the Trans-American Footrace of 1928.
After designing the project, xister’s team followed Alex mile by mile, day after day
to tell the world his story.
all the possible channels were involved and jeep-people.com served
as the 'meeting place' where brand enthusiasts shared stories of talent and
commitment.
LA-NY footrace for the 70th Jeep anniversary
107. orks
"After rowing across the Pacific Ocean and Atlantic Ocean, I have
now connected them by foot"
LA-NY FOOTRACE
Alex Bellini said that after succeding at the insurmountable challenge of running
across America for 70 days straight and averaging 46 miles a day.
The legendary American brand that stands for freedom, adventure, authenticity
along with the italian sportsman to revive the myth of the first footrace ever
organized across the U.S., the Trans-American Footrace of 1928.
After designing the project, xister’s team followed Alex mile by mile, day after day
to tell the world his story.
all the possible channels were involved and jeep-people.com served
as the 'meeting place' where brand enthusiasts shared stories of talent and
commitment.
LA-NY footrace for the 70th Jeep anniversary
109. orks
“MOLESKINE products become musical INSTRUMENTS”
xister engages the visionary British artist Felix Thorn to
build music-making sculptures combining Moleskine
products with musical instrument parts.
After months of hard work ‘the Moleskine Orchestra’ comes to life.
The theremin-conducted orchestra gives people the privilege to play music
with paper, wood, notebooks and pencils like in a futuristic fairytale.
This very special edition of Felix’s Machines performs at various European
Design Weeks and gets showcased at several of the brand’s premium retail
spots as an eye-catching outdoor installation.
116. orks
“get a look in on the inside: a virtual tour
of the Abarth brand tuning workshop”
For the first time ever a European car manufacturer opens the doors of its factory
using Google Street View technology.
The result is the "Officine Abarth Virtual Tour", a unique and immersive
experience, conceived by xister, that gives users the chance to discover the
Abarth headquarters in Turin and explore the Abarth model range in an
innovative and appealing way by “browsing” amongst the cars with a 360° view.
The "Officine Abarth Virtual Tour" project was presented at the Paris Motor Show
in 2014 using Oculus Rift.
