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201909 Tag Implementation (ENG)
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Learn how to implement a tag in Wordpress from Alcance Media Group (www.alcancemg.com)
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Attribution models sound like a smart way to allocate credit to your different ad campaigns. But, they're inherently built from flawed and incomplete data, meaning that it's impossible to assign credit to the right campaigns. This means that they are almost certainly making you draw the wrong conclusions. Rich is going to explain how you change that, and break down how incrementality models can help you make better decisions with your creative, your strategy and your media buying Key Takeaways: - Attribution and Measurement are different things - Attribution is not sufficient for measuring the impact of your marketing campaigns - Increasing privacy thresholds mean that it will only get worse at this - Incrementality, captured through several methods, is the most powerful method at our disposal to capture and deliver growth
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Richard Ingilby
In this talk, Chester will delve into the exciting opportunities of Netflix ads and offer a comparative analysis of YouTube and Netflix ads. The talk aims to provoke thought and discussion on the future of video advertising, challenging the current dominance of YouTube in the sector.
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
ChesterYang6
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The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
Social Samosa
Get ready for our next HubSpot User Group, where we’ll explore calculated properties and discuss how to utilize them in your HubSpot setup. This session is designed to unlock the potential of calculated properties, showcasing their versatility and impact on your marketing and sales strategies.
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setups
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First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Join Neal Boornazian and Nancy Harhut to discover proven, actionable strategies to leverage behavioral science in your direct mail today, and leave this webinar with a competitive advantage that lets you easily boost your engagement and response rates!
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
Aggregage
Unlock the power of digital marketing and take your business to the next level! This comprehensive presentation covers the fundamentals of digital marketing, including search engine optimization, pay-per-click advertising, social media marketing, email marketing, and content marketing. Learn how to create a digital marketing strategy that drives website traffic, generates leads, and increases brand awareness. Discover the benefits of digital marketing, including cost-effectiveness, measurability, flexibility, and increased reach. Get insights into the latest digital marketing trends and best practices, and learn how to measure and optimize your digital marketing efforts. Whether you're a seasoned marketer or just starting out, this presentation is your ultimate guide to succeeding in the digital landscape. https://www.instagram.com/zoraizahmadd/
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
ZACGaming
The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: - What the death of third-party cookies means for your current marketing strategies. - What marketers should be doing to prepare for these changes. - Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection. Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next. If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you. Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Search Engine Journal
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BalmerLawrie
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Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
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personal branding kit for music business
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
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Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
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The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setups
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
201909 Tag Implementation (ENG)
1.
Tag Implementation
2.
1. Checking the
tag You should received a piece of code like this:
3.
2. Structure 1. Section
#1: Issue Date
4.
2. Structure 2. Section
#2: Publisher Information
5.
2. Structure 3. Section
#3: TAG Information
6.
2. Structure 3. Section
#3: TAG Information In general terms, we used to send 5 different sizes for desktops/mobile: - 160x600 - 300x250 - 300x600 - 320x50 (mobile) - 728x90
7.
4. Sidebar Implementation For
the first time and testing purposes, we recommend to implement the tag in the sidebar.
8.
4. Sidebar Implementation Then,
we open one of them and we drag and drop a type “Custom HTML”
9.
4. Sidebar Implementation We
copy the piece of code for this tag, let’s assume a 160x600.
10.
4. Sidebar Implementation We
paste the piece of code for this tag in Wordpress
11.
4. Sidebar Implementation Finally,
we click on “Save”
12.
4. Sidebar Implementation Check
the tag
13.
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