Brochure The Taste of Innovation | Beyond Performance Experience How to build your 10x-ValueFactory in 90 days (introduction) We leven in opwindende tijden - waarin de manier waarop we met elkaar werken sterk aan het veranderen is, waarin de focus naast presteren, veel meer is gaan liggen op de mens. Leiders zijn zich meer en meer bewust dat als het hun mensen goed gaat, het ook goed gaat met de organisatie. Uitspraken binnen deze context zijn gedaan door: Wendy Woods - Sr. Partner Boston Consulting Group: “Smart, committed people. They are our most precious and powerful resource. And many of the innovations that people have created recently enable even more people to contribute in even more substantial ways. That’s a significant part of why I’m so optimistic about our future.” Ed Catmull - Co-founder Pixar: “Talent is rare. Management’s job is not to prevent risk but to build the capability to recover when failures occur.” Of denk aan het “Growth Manifesto” initiatief van Neville Isdel (Coca-Cola) hoe terug te gaan naar “living our values”, hoe beter samen te werken en mensen te ontwikkelen om ultieme prestatie mogelijk te maken. Bovenstaande voorbeelden schijnen hun licht over desastreuze focus op alleen presteren bij bedrijven zoals Enron, Lehman Brothers, Atari, Kodak … Het feit dat klanten producten en/of diensten afnemen geeft aan dat er waarde wordt toegevoegd. De vraag is: Welke waarde gaat morgen - onbewust ? - gewenst worden? Wanneer is morgen? Hoe maken wij contact met morgen? Hoe creëert u uw eigen WaardeFabriek die antwoorden geeft op deze vragen? Uw eigen WaardeFabriek? DeWaardeFabriek gunt iedere organisatie haar eigen WaardeFabriek, waarin het gezamenlijk op zoek gaan naar EN het realiseren van de waarde voor morgen centraal staat. Samen met DeWaardeFabriek laten wij u tijdens deze bijeenkomst proeven van de elementen die uw eigen WaardeFabriek succesvol maken. Deze elementen in deze bijeenkomst vormen onderdeel van een master-programma “How to build your 10x-ValueFactory in 90 days” dat speciaal voor Flevum-leden in januari 2016 van start gaat. Na afloop van deze bijeenkomst gaat u naar huis met praktische inzichten die u direct in de praktijk kunt brengen. Dit programma wordt inmiddels met succes toegepast bij o.a.: TATA Steel Stork SPIE World Class Maintenance

1. Build a 10X-ValueFactory in 90 days - Cultivate and grow innovation focused culture and outcomes.
DWF MASTER PROGRAM 2016
Curabitur Vulputate
Viverra Pede
he speed at which technology is
changing and evolving is
unprecedented in human
history. Events happening around the world affect us in minutes. Divergent technologies
—artificial intelligence & robotics, biotechnology, nanotechnology
& digital fabrication, networks & computing systems and medicine & neuroscience—are
not only accelerating, but are converging and building on themselves, causing even faster
rates of growth.
At the same time, we live in a world with staggering challenges—education, energy,
environment, food, global health, poverty, security, space, water—that need to be
addressed. Civilization is at a critical juncture, and how we operate and manage these new
and accelerating technologies directly impacts the world at large. What we do in the next
DeWaardeFabriek | TheValueFactory 1
Howtobuildyour
10X-ValueFactory
in90days
A 1 year hybrid facilitated program to build a
sustainable innovative company culture
That's one small step for [a] man, one giant
leap for mankind
— Neil Armstrong

2. Build a 10X-ValueFactory in 90 days - Cultivate and grow innovation focused culture and outcomes.
DeWaardeFabriek | TheValueFactory 2
The speed at which technology is changing and
evolving is unprecedented in human history.
Events happening around the world affect us in minutes.
Divergent technologies—artificial intelligence & robotics,
biotechnology, nanotechnology & digital fabrication,
networks & computing systems and medicine &
neuroscience—are not only accelerating, but are
converging and building on themselves, causing even
faster rates of growth.
At the same time, we live in a world with staggering
challenges—education, energy, environment, food,
global health, poverty, security, space, water—that need to
be addressed. Civilization is at a critical juncture, and how
we operate and manage these new and accelerating
technologies directly impacts the world at large.
What we do in the next couple of generations will dictate
how the next several centuries of humanity play out.
Humanity has a remarkable opportunity to harness these
technologies and use them to solve for these challenges.
What are Exponential
Technologies?
Exponential technologies demonstrate continued
accelerating growth of capabilities (speed, efficiency,
cost-effectiveness or power), driven both by advances in
the individual technologies themselves, as well as
through their interplay and synergies.These
technologies that are causing tremendous disruption:
artificial intelligence & robotics, biotechnology,
nanotechnology & digital fabrication, networks &
computing systems and medicine & neuroscience.
Technologies that are entering our daily life at an
increasing speed…
65% 65% 60%
65% of respondents say
that CURIOSITY is
essential to discover new
ideas.
65% of respondents say
that they feel unable to
ask questions on the job.
84% of respondents say
that their employers
encourage curiosity.
60% of respondents say
they encounter barriers to
display curiosity at work.
It is not just technology that is needed to solve these challenges.
We, civilisation, are the main key to the future of the human
evolution. It is about global collaboration and unlocking our
global genius.
Although ideas are the source of any progress, the workplace seems to discourage idea generation.
Source: Merck KGaA study moaning workers in 16 industries.
84%

3. Build a 10X-ValueFactory in 90 days - Cultivate and grow innovation focused culture and outcomes.
For idea generators, we’ve created a platform to cultivate ideas to powerful business solutions in a very short
timeframe. For innovators, we’ve created functionality to speed up collective learning, moulding solutions to
disruptive value propositions. For business growers we’ve created a platform to scale people, strategy, execution
and cash.
All this founded in a scientifically proven, easy applicable tools to build a unique organisational culture attractive
to talents as well as potential customers!
Making ideas contribute value sounds simple – and should be. Somewhere along the way it got complicated.
We’re working hard to make building value easy for everyone.
IT’S OUR MISSION TO UNLOCK THE GLOBAL GENIUS.
DeWaardeFabriek | TheValueFactory 3
We started with a simple idea
That everybody should be able to shape collaboration successfully in order to make a valuable
contribution to this world, now and in the future – and we’ve been rethinking making ideas contribute
value ever since.

4. Build a 10X-ValueFactory in 90 days - Cultivate and grow innovation focused culture and outcomes.
A thriving, high-performance culture is critical to business success.
Learn more about the transformational innovation booster program:
Build a 10x-ValueFactory in 90 days
DeWaardeFabriek | TheValueFactory 4
1. Introduction
There is compelling evidence that demonstrates the
link between a healthy, high-performance culture and
financial and other performance results. Creating a
thriving, high-performance culture has a long-term,
sustainable impact on performance, providing
organizations with a distinct competitive advantage.
When the total culture is addressed, it creates a better,
more inclusive and thriving work environment, which
translates into:
✔better financial results
✔more engaged, inspired, innovative and higher-
performing employees
✔more satisfied and loyal customers
✔more top-line growth
An organization's culture plays a
significant role in its ability to successfully
execute strategic plans.
Average annual return over 10-year period of top-20 best places to work companies (USA) and S&P500.
Best-place-to-Work
companies Average
Annualized
Return 16,39 %
S&P500
Average
Annualized
Return 4,12 %

5. Build a 10X-ValueFactory in 90 days - Cultivate and grow innovation focused culture and outcomes.
3.The Program
DeWaardeFabriek | TheValueFactory 5
2. Creating and sustaining continuously improving innovation
performance
Innovation performance-improvement initiatives fail for two main reasons. Firstly, conception: they try to improve
through a structure-focused approach. Secondly, execution: they fail to engage with the complexities of aligning
behaviours around the new vision.
Three patterns have emerged: some initiatives are total failures; some start well and then lose momentum; a few
launch processes of self- sustaining improvement.What accounts for these differences?
Disturbingly, some initiatives are doomed to fail partially or even completely from the start.This is either because
management has not understood the nature and magnitude of the challenges facing the organisation, or
alternatively, intentions are good but execution is poor.
During the programme, actual experiences from the participants and case studies of well-known companies
grappling with transformation will be used to draw lessons on the conditions for success.
Emphasises the importance of cultivating routines to
become aware of individual- and groupthink and how
to test for collective learning.Thus growing trust to
deliver value.The program is intended to help you
improve your ability to manage creativity, innovation
and change in business, and in any other complex
organization or institution by diagnosing potential
innovation failures before they can occur. Using a
“learning culture” framework that draws on modern
social science research and on insights from business
practice, participants will learn how to best manage
people (be they co-workers, bosses, customers,
clients, friends or any other stakeholders) when
innovation is the goal.While we see several examples
of technological innovation, we are not focused on
the management of technology. Instead, we focus on
something much more powerful: understanding and
managing the people engaged in creation,
innovation and positive change, regardless of the
context.
The program is designed to help you answer the
following types of questions:
• What are the conditions for sustaining a
successful innovation culture and innovation?
• What causes innovation to fail and great ideas get
killed?
• What makes creative teams creative?
• How should I manage an innovative team?
• How do I lead an effective innovation design
process?
• What is an innovation portfolio and how can I
manage one?

6. Build a 10X-ValueFactory in 90 days - Cultivate and grow innovation focused culture and outcomes.
4. Course Learning Methods and Pedagogy
The pedagogical approach we will use is consistent with HPL (How People Learn) theory. Each of the major content
areas in the program will be reinforced through each of the following four mechanisms.
DeWaardeFabriek | TheValueFactory 6
The approach in this program will be to treat
innovation as the process of discovering, cultivating,
validating, and then scaling useful and valuable
ideas, whether that be a more efficient way-of-
working or a market disruption.
Generating ideas is relatively easy; what can be hard
is getting those ideas listened to, accepted, and
implemented in organizations. In addition to learning
how to lead ideation and creative teams, participants
will also learn techniques for improving their own
creativity. During the program you will engage
numerous activities and exercises intended to bring
current habits of thought and behavior to the surface
for examination and transformation.
Experience: We will start each module with an
experience to provide an intuitive grounding for the
material and to generate first-hand experiences of the
topics under discussion.This will be done through
individual exercises, through online discussions of
experiences, and through the key process of founding
an internal ValueFactory including completing an
innovation project.
Understand: Each on-line or formal instruction is
focused on helping you develop a formal
understanding of the material. Readings and
assessments will also be used to help you to
understand, challenge, and extend your
understanding of innovation culture research and
practice. Building a formal language will allow us to
be clear in our communications and to generate new
insights about the process of building an innovation
culture.
Apply: Each period you will be given assignments or
exercises meant to test your application of the course
material. Participants will have the benefit of the team
innovation project as a context for experimentation
and gaining mastery of the ideas. Projects will test the
practical value of the frameworks and develop the
skills needed to apply it.
Reflect: Based on the lectures, online forum
discussions, coaching, self- and peer-assessments,
and the project of founding your company’s 10X-
ValueFactory you will be expected to reflect on your
new insights and changing views of innovation.The
goal is to help you develop your own personal
perspective on innovation and an approach that
works for you.
It is these new perspectives that will be
the ultimate take-away of value from the
course.

7. Build a 10X-ValueFactory in 90 days - Cultivate and grow innovation focused culture and outcomes.
5. Program Deliverables
6. Program Schedule
DeWaardeFabriek | TheValueFactory 7
Item % of grade
Individual assignments 30%
Team assignments 50%
Culture & Innovation Strategic reviews (3x) 20%
Participation in Quarterly Strategic Reflection days 10%
Participants achieving a score of 75% or higher on
the deliverables outlined below will receive a signed
PDF entitled “Statement of Accomplishment – With
Distinction - Culture & Innovation Ambassador” that
certifies mastery of the program conceptual and
content and in applying it to building an innovation
culture foundation and an innovation project.
In this program you will learn:
✔ Map your company culture & mind-set
✔ Develop new frame-breaking perspectives
✔ Develop opportunities and domains
✔ Form small teams to develop innovations
✔ Create mechanisms to sustain innovation
projects
The program has been designed to be followed in
company teams (4 participants). It is estimated that the
time commitment in the first 90 days is 8-12 hrs/week,
roughly 60% on-the-job.
After the 90 days period, the related activities are
considered being part-of-the-job.

8. Build a 10X-ValueFactory in 90 days - Cultivate and grow innovation focused culture and outcomes.
Program Schedule (cont’d)
Following the founding of your 10X-ValueFactory, you are supported during the next three 3-months periods to
scale the innovation and culture activities. Monthly coaching and peer-to-peer reflection are key tools to help you
and your team to deliver the envisioned key results. Each 3-months period a strategic reflection meeting is
planned for all participants in order to cultivate peer-to-peer knowledge exchange, trust and reflection.
7. Summary
• This unique 1-year program is specifically designed for company teams that want to build – or are in the
process of building – innovation capabilities.Where other programs focus on marketing and finance, we help
leaders focus on building a solid business foundation that can sustain long-term growth.
• It’s all about leadership development, team building, strategy implementation, and process
improvement. Based on thorough assessment of the team and company culture you receive actionable
guidance and coaching in building and filling your innovation pipeline.
• Company teams of four will work closely through guided challenges, gaining background and experience as
innovation change agents. Since company lead involvement is critical to success, you are coached in building
this open relationship.
• In monthly meetings you meet the other participating teams to exchange experiences and learn together.You
will have access to a digital communication platform for coordinating teamwork as well as exchanging news,
ideas, questions and know-how with fellow participants.
• Company lead is involved during the program to build the company specific framework.As a result after the
first 90 days, you will have founded your company ValueFactory: more than a physical space, a place ready to
cultivate innovation and deliver new value to the company.
Registration
In 2016 this program will start in January, March and September. Each time the program is open to 8 company
teams of 4 members maximum to ensure a high quality standard of support and coaching.
For further information, expression of interest and registration
please go online to http://innovationbooster.thevaluefactory-online.com
DeWaardeF>briek | TheValueF>ctory
www.dewaardefabriek.nl
Bavelselaan 149 - 4834TA BREDA - The Netherlands - T. +31 (0) 620 279 175 - E. service@dewaardefabriek.nl
DeWaardeFabriek | TheValueFactory 8