1. Good Men campaign
Friday 17 February
2012
E n f a n t s & D é v e l o p p e m e n t (E & D )
S o c ia l S e r v ic e s o f C a m b o d ia (S S C )
H e a l t h y B o d y a n d P e a c e f u l M in d ”
2. Outline
o Brief introduction of the organizations
o Description of the intervention
o Target
o Results
o Geographic locations
o Calendar of implementation
o M&E
o Costs
3. Brief introduction of the
organizations
Enfants&Développement is a French NGO in Cambodia since 1984 and
working in the fields of Education, Social Work and Health. Our projects target
children, vulnerable families, youth and women in Phnom Penh and Kampong
Speu province.
Social Services of Cambodia was created in1992 and has developed
expertise in violence against women (community-based sexual assault
program since 2006, in Kandal province).
Projects are implemented in collaboration with the Ministry of Health, the
Ministry of Women’s Affairs and the Ministry of Social Affairs.
E&D and SSC’s main donors are:
4. Description of the
intervention
E&D and SSC are jointly implementing a program in Kampong Speu to
reduce maternal mortality and violence against women (2011-2014).
This program has two main objectives :
• Improve quality of and access to health services
o Improvement of sexual and reproductive health care services
(health centres and hospital)
o Creation of emergency transport fund at village and commune
levels for remote areas
• Raise awareness about SRH, VAW and promote behavior
changes.
5. Description of the
intervention ( 2)
This second objective, Raise awareness about SRH, VAW and
promote behavior changes, is part of the PyD Joint-
Communication Campaign, as tools and materials developed by the
JCC are used.
To reach this objective, 203 community volunteers (Doulas, Social
Workers and Peer Listeners) are selected and trained to raise
awareness about SRH, VAW, and building good relationship
between men and women in 106 villages, through individual work.
2 facilitators and a dissemination team will organize group activities to
foster reflection and discussion about those topics.
6. Description of the
intervention ( 3)
o Dissemination team (6) to create and disseminate SRH and
VAW messages that support the work of the 3 teams listed
below through plays and group discussions.
o Network of 54 Peer Listeners to support youth individually or
in small groups
o Network of 40 Social Workers to improve the response and
support to women and girl survivors of violence
o Village-based network of 93 Doula non medical support to
women and families expecting babies
7. Description of the
intervention ( 4)
Once messages are created, plays will be developed to convey those
messages. The overall program has many messages about violence
against women, safe maternity, and building good relationships
between men and women.
Methodologies:
1. Pre test done with a randomly selected set
2. Play performed
3. Group discussions about topic of the play organized for target
groups
4. Materials to remind of messages distributed
5. Post tests done with same individuals who did pre-test.
9. Messages developed will also be conveyed through community
volunteers (doulas, village social workers and peer listeners)
working with individuals or smaller groups of people.
10. Target
o Those people in target districts who are stakeholders for
healthy motherhood and safe womanhood.
o This means women of childbearing age and their husbands,
youth, women and girls affected by violence, men and youth
who are often perpetrators of violence, relevant local
authorities who have role in protection and support of women
and girls, medical professionals.
→ Expect to reach target group members in 122 villages in 2
extremely remote districts of Kampong Speu. Target number:
Among 68,000 population in target area, Project expect to
reach an estimated 9-10,000 people.
11. Results
Approximately 5000 men aged 15-24 years old will have increased
their knowledge and awareness by participating to plays, trainings
and group discussions.
More ambitiously, it is expected that the project will improve
the community behavior regarding:
•new ways to think about what makes a man a good man,
•new and less harmful ways to express anger,
•new and less harmful ways to deal with desire,
•new ways to provide care and support for survivors of
violence,
•new awareness of the harm that violence does to the
individual, family, and whole community.
•reducing violence against women
•Improving relationships between spouses
12. Location
This project is conducted in Kampong Speu Province, in
the remote districts of Aoral and Phnom Srouch, 9
Communes, 122 villages.
13. Calendar of implementation
1 year activity (March 2012 –
February 2013) Semester 1 Semester 2 Implementi
1 1 1
ng
Activities/Months 3 4 5 6 7 8 9 0 1 2 1 2 Body
Activities linked to result
Develop strategy that integrates PyD Good Men
materials
Train dissemination team, Peer Listeners,
Village Social Workers in pre- and post-test
methods, performance of plays, group
discussion facilitation
Pilot & modify the process of pre-test->
performance-> group discussion ->
dissemination of materials
Implement in remaining villages
Analyze results data, report
14. M&E
Monitor
oUse PyD tools, or modify them, or develop data keeping tool to
track performances, audiences, group discussion participants, and
distribution of materials by age, sex, numbers
oTrack and chart monthly
Evaluation
oDevelop pre- and post tests for intervention
oDevelop and test methodology
oTrain Dissemination team, peer listeners and VSWs in
administration of pre and post tests
oPilot process in 3 villages, modify and finalize.
oImplement, summarize results monthly and in Feb ‘13
15. Costs
E&D project in Kampong Speu Province selected Unit Costs Total
for a mutual action in the frame of the JCC per unit costs in
in USD USD
Sensitization and dissemination activities to reduce fee $7,200
violence against women, for example the creation
and performance of plays
Training of Facilitators and Dissemination Team fee $5,000
Dissemination Team & Facilitators organize group 100 $20 $2,000
discussion
Training and coaching of the peer listeners by Karol & 2 $2,500 $5,000
Setha groups
Peer listeners (54) work with youth in the 300 $2 $600
communities
Total of activities $19,800
Administrative costs $1,980
Total annual costs (Total of the activities + Administrative costs $21,780
