Jose Maria (Hafo) Martinez Burgos

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More than 15 years of experience as CEO and CMO in digital services and products, mainly video game industry, apps and Web. Co-founder and CEO at Animatu.com (J2ME apps, iOS, Android and Mobile Marketing) from 2002 to 2010. Co-founder and CMO at DADA Company (apps for kids) from 2011 to 2013. CMO at WiMi5.com (HTML5 game engine) from 2014 to 2016. LEAN startup methodology believer. Inbound Marketing, PR and international event organisation expert. Extensive knowledge of online marketing, particularly app marketing, ad networks and marketing analytics. Analytics, Adwords and Inbound Marketing certified. Data based decision lover. Artistic and technical background.

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Jose Maria (Hafo) Martinez Burgos

Understanding TikTok & ByteDance

Indicadores Clave de Éxito para medir canales digitales KPI

Plantilla para KPIs

Financiacion para Videojuegos

Acquisition - Retention - Monetization : Feeding the Funnel

Manual ASO 2016 - Guía App Store Optimization by PickASO

2012 Flash Games Market Survey Results

Mobile Gaming Monetization Trends - 2016

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10 trucos para no tirar el dinero en Google AdWords. 2018 Manual Google Adwords

9 Worst Practices in SaaS Metrics

AppCodes - app store marketing toolbox

Agile Marketing Meetup: Moving Beyond the Marketing Plan So You Remain Relevant

How to make people love your game in 90 seconds or less

2013 11 mobile eating the world

App Store SEO tutorial

AppStore SEO

Video Gaming Cluster

Marketing movil 2010

II Estudio IAB Spain sobre Mobile Marketing. 2010