1. E N E RGY & F ITN E S S
Energy & Fitness
Long hours at the office and poor nutrition lead to low energy and lack of fitness. In our modern,
sedentary way of life, workloads have increased dramatically and, consequently, so have our
waistlines. Having an active lifestyle, or even taking the first steps toward one, can seem like a
real challenge when you’ve got a grueling schedule.
With Herbalife, there’s no better–or easier–time to get active and stay healthy than right now!
Our Energy & Fitness category includes products for the general consumer, as well as for
athletes. Our
energy products can help anyone gain extra vitality
throughout the day. And our fitness products can help fitness enthusiasts and athletes
achieve their goals faster.
Products
• H3O™ Fitness Drink
Thirst-quenching drink provides
hydration, sustained energy and
antioxidant protection.
Liftoff ® Effervescent
• Liftoff Effervescent Energy Drink*
®
Energy Drink*
Increases energy and improves • One-of-a-kind
mental clarity.* effervescent tablet
• N-R-G Nature’s Raw Guarana quickly dissolves in water.
Tea Mix & Tablets • Enhances mental
Boosts energy and increases alertness.* performance while also
• Bulk & Muscle Formula Protein boosting energy.*
Drink Mix • Helps you stay alert
Helps build and maintain lean muscle mass. and focused.*
• Individually wrapped
for on-the-go use.
Customers • Liftoff® is the only energy
drink with panax ginseng
and ginkgo biloba at
People to sell to:
effective, clinically proven
• Anyone who needs extra energy anytime, anywhere
levels to enhance mental
• Working moms
performance.*
• Stay-at-home moms and dads
• Busy professionals
• People on an exercise or weight-loss program
• Anyone who could benefit from enhanced mental performance
• College students
• Seniors
• Professionals
• Anyone who wants help building lean muscle mass
• Fitness enthusiasts
• Athletes
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
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2. E N E RGY & F ITN E S S
Retailing Tips and Tools
Sampling is simply distributing free trial-size products to people so they can feel the
benefits on the spot.†
Target Customers and Sampling Opportunities
WHO TO WHERE TO GO HOW TO DO IT WHAT TO SAY
TALK TO
Sample through college Liftoff® improves short-term
College libraries, bookstores, nearby memory when studying for
College campus hangouts, coffee shops; or exams and gives an energy
Students hand out samples from a boost when cramming
duffel bag on campus* through the night.*
Liftoff® helps you stay alert
Long-Shift Sample at conferences or exam
Conferences or and focused to deliver the
registrations or direct-mailing
Workers licensing exams right diagnosis under
to doctor mailing lists†
stressful situations.*
Liftoff® Effervescent Sample at locations where
Stay-at- Liftoff® is great for reducing
Energy Drink* Supermarkets,
parents often go with their
mental and physical fatigue,
home or children, such as Little League
This is the perfect product for Working
parks, day care
games, or use your Circle of
so you can keep up with your
centers kids and the tasks you have
local sampling. You can find Moms Influence to find
to do each day.*
busy parents†
many sampling resources in
the “Retailing & Recruiting” Liftoff® delivers 100% RDI
section of MyHerbalife.com. of Vitamins B6 and B12 for
Active Sample through running clubs
enhanced energy production
Gyms, recreation or other sports venues, and
Lifestyle centers, beaches wear Liftoff® branded T-shirts
and Vitamin C for added
Participants nutrition, so you can stay
Business tools available when you work out†
healthy and energized
for FREE download at for your workout.*
MyHerbalife.com:
• Literature Senior centers, Host special events or partner Liftoff® is great for pumping
• Ads sewing circles, with organizations that up your concentration to
Seniors retirement promote senior activities, and focus on all the activities
• Scripts communities pass out samples† you like to do.*
• Online tools
Business tools available for Corporations, Set up stands near business Liftoff® can help with multi-
Busy businesses, parks, or visit restaurants and tasking and more by giving
purchase at MyHerbalife.com: campuses, alumni hotels to target employees and you the mind-body boost
Professionals
• Merchandise events, networking hospitality workers who work you need to get through
events demanding hours** the day or night.*
• Promo items
†Most locations will require prior approval to hand
out samples. Call first for approval.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
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