1. TARGET

2. Driving Innovations in Employee
Engagement through a Holistic
Approach to Health and Well-being
HP Career Net Webinar
October 10, 2012

3. Target History and Background
365,000
Team Members
and
25 Million
Guests

5. Focus on our Team Members

6. Creating a Movement

7. Introducing a Common Brand & Voice
 5-element focus
 Comprehensive and holistic
program development
 Innovative engagement of
formal and lay leaders
 Branding connects benefits
and company initiatives

8. Health Management and Well-being Goals
 Support Target’s efforts to remain competitive and an
employer of choice
 Make it easier for our team members to become healthier
 Help team members and their families be better
consumers of health care
 Provide team members with access to comprehensive,
affordable and quality care

9. Well-being Video: Stores

10. Well-being Video: Distribution Center

11. Well-being Strategy
Invest in Lead by Share our
our Team Example Story
Support Team Members in Becoming their Personal Best
Supporting
Networks
Engaging
Individuals
Laying the
Foundation

12. Enterprise-wide Leadership Engagement
Well-being Captain Structure
Advisory Team
12 key leaders from total enterprise
(Stores, Distribution Centers (DCs), HQ,
Operations, HR and Global )
Stores DCs HQ Global
28 Group 7 Group
Captains Captains 2 Group
–District –General Captains
Leaders Managers
1,751 37 30
50
Location Location Location
Pyramid
Level Level Level
Captains
Captains Captains Captains
Business Councils & Networks

13. Engagement Drives Communication Efforts
Educate: Leaders and captains receive an
Inspiration Guide and the Gallup Wellbeing book
Empower: Provide monthly element
documents, activities, and resources
to educate team members and gain
momentum in the movement
Recognize: Leaders and captains doing great
things are recognized in company magazine,
monthly posters, success story videos, etc.

14. Communication Efforts Enhance Programs
Team Member LifeResources (TMLR)

15. Communication Efforts Enhance Programs
Well-being Workshops
 Well-being Workshops cover health and well-being topics
that are designed to support personal development,
education, and enrichment for team members.
 Example of topics:
 Well-being Overview
 Mentoring Children and Youth
 Stress Reduction in the Workplace
 The Power of Purpose
 Super You – Health Improvement Tips
 Pursuit of Happiness
 Nutritional Weight and Wellness

16. Communication Efforts Enhance Programs
Target Best Health

17. Well-being Culture in Action

18. Assessment of Well-being Culture
Well-being Qualitative
Framework Research
Well-being • Interviews
branding + • Focus
strategy Groups
Quantitative ROI Analysis
Research Enhanced ROI
• Best Team methodology
Survey
• Gallup
Benchmarking

19. Results
Target’s current culture of well-being is better
than we typically see in other organizations.
This is a competitive advantage for both attracting
and retaining team members.
Jim Harter, Ph.D, Chief Scientist , Gallup
“Target cares about my overall Well-being.”
TMs with higher perception of well-being culture are:

20. Next Steps
Grow Study high
Participation well-being
in future teams
planning and
prevention
measures
Study role of Establish
well-being more
captains actionable
measurement
systems

21. Continuous Learning
through Partnerships

22. TARGET