2. FOREWORD
THE WEBBYS TODAY
The Webby Awards is the leading international
award honoring excellence on the Internet, in over
100+ Website, Interactive Advertising, Online Film
& Video, and Mobile Web categories.
As the premier honor for innovation and creativity
on the Web and a growing brand symbolizing the
future of entertainment and technology, the Webby
Awards includes a growing group of assets that
reach a new generation of internet industry leaders,
creatives and developers, enthusiasts and
consumers.
4. THE SONY SPONSORSHIP
The following is a recap of Sony’s sponsorship
of the 14th Annual Webby Awards, including the
custom integrations listed below:
SONY Step and Repeat at the Webby
Gala
Eugene Mirman Interviews on the
Webby Red Carpet
Additional SONY Brand Integrations at
Gala
We Shot the Webbys on a SONY bloggie
Camera - Gala and YouTube Integrations
SONY Integrations into Webby Online
Assets
5. SONY AT THE WEBBY GALA
SONY STEP AND REPEAT. A step
and repeat was created especially
for Sony on the Webby Awards red
carpet, in front of which red carpet
host Eugene Mirman held interviews
with celebrities and other notable
attendees. Clockwise, from right: Jake &
Amir; Pete Cashmore; Ariana Huffington.
6. SONY AT THE WEBBY GALA
EUGENE MIRMAN INTERVIEWS. Red carpet
host Eugene Mirman held interviews with BJ
Novak of NBC’s “The Office,” Ben Folds,
Isabella Rossellini, Ben Huh of FAIL blog,
Internet inventor Vinton Cerf, Jason Bateman,
Amy Poehler and a host of others.
7. SONY AT THE WEBBY GALA
EUGENE MIRMAN INTERVIEWS. All interviews
were made available for viewing the day after
the Webby Gala, on June 15. Interviews are
posted in the “On the Red Carpet” category of
the Webby Awards YouTube Channel at
youtube.com/webby. 14th Annual Webby
Awards video content on the channel received
1.4 million views in its first 10 days online.
8. SONY AT THE WEBBY GALA
SONY BRAND INTEGRATION. The Sony logo was simultaneously projected on the three hanging
screens at the 14th Annual Webby Awards Gala, as part of the pre-ceremony presentation.
9. SONY AT THE WEBBY GALA
SONY BRAND INTEGRATION. In his gala
opening presentation, Webby Awards
executive director David-Michel Davies
thanked Sony for its support, using
images from the Selleck Waterfall
Sandwich blog (a 2010 Webby Winner) as
a backdrop.
10. WE SHOT THE WEBBYS
WE SHOT THE WEBBYS ON A SONY bloggie CAMERA. Sony bloggie cameras were given to notable
winners so they could capture the Webby Awards through their own eyes. Among the lucky few shooting
the event with a Sony bloggie were OK Go, the Huffington Post, Jake and Amir of CollegeHumor, The
Onion, PS22 and others.
11. WE SHOT THE WEBBYS
“WE SHOT THE WEBBYS ON A SONY bloggie” ON YOUTUBE. Videos captured on the bloggies was
posted on the Webby YouTube Channel, in a branded section entitled “WE SHOT THE WEBBYS ON A
SONY bloggie CAMERA,” which was displayed in the main navigation across the entire YouTube
channel. Content from the 2010 Webbys received 1.4 million views in its first 10 days online.
12. WE SHOT THE WEBBYS
OK GO VIRAL VIDEO. OK Go used their Sony bloggie backstage at the Webby gala to shoot a video
featuring their band members, Ira Glass, the Muppets and Zach Galifianakis. The video, entitled
“Danimal vs. Animal,” went viral as soon as it was posted, garnering nearly 350,000 views to this date.
13. WE SHOT THE WEBBYS
OK GO VIRAL VIDEO (ctd). The video was widely picked up by press and shared by Twitter users.
14. SONY ON WEBBYAWARDS.COM
SONY ON WEBBY
AWARDS WEBSITE.
Sony’s logo and
description is a permanent
fixture on the Sponsors &
Partners section of
webbyawards.com (right).
15. SONY IN SOCIAL MEDIA
SONY ON WEBBY
AWARDS TWITTER.
Sony’s involvement with
the gala was promoted on
Twitter by the Webby
Awards.
16. SONY IN SOCIAL MEDIA
SONY ON FACEBOOK.
Red carpet host Eugene
Mirman promoted his
interviews via Facebook,
where he has nearly 6,000
fans.
17. 2010 WEBBY OVERVIEW
What follows is a recap of this year’s Webby
Awards program, providing general background
on the awards and highlighting major events
and accompanying results:
The Webby Awards Today
People’s Voice Voting and Community
Impact
Webby Awards Gala and Afterparty
Watch the Webbys on YouTube
Webby Press
18. WEBBYS TODAY
ENTRY BREAKDOWN
The Webby Awards honors the highest achievements in Web innovation and creativity and receives over 10,000
entries each year, more than any other award of its kind. Entries are broken down into four main categories:
WEBSITES: Sites entered into the Webbys exist across ONLINE FILM & VIDEO: Nowhere is it more evident
a spectrum as diverse and engaging as the Web itself. that the Web is the next generation of content than
All aspects of a Website are considered before handing in the world of film and video. The Webby Awards
out a coveted Webby, including content, design, honors the best in this new, rapidly evolving world
interactivity and functionality. of film and video production and creativity.
Previous winners include: Previous winners include:
INTERACTIVE ADVERTISING: As the Web has evolved MOBILE WEB: The convergence of the Web and
into the dominant medium for content engagement, cross-platform functionality in the mobile world is
online marketing innovations have led to higher levels leading to new levels of creativity in yet another
of advertising creativity than ever before. format deserving its own recognition.
Previous winners include: Previous winners include:
19. WEBBYS TODAY
AWARDS STRUCTURE WEBBY TIMELINE
Call for Entries
The International Academy of Digital Arts and Entry Review by Associate Academy
(past winners and other thought leaders)
Sciences is the main voting body of The Webby
Awards. IADAS consists of over 600 members
ranging from industry luminaries to agency Nominee Announcement
creative directors to founders of the latest and
most interesting web businesses.
Judging by IADAS People’s Voice
In each Webby category, two winners are (to determine (votes determine
chosen: the Official Winner, chosen by IADAS, Official Winners) PV Winners)
and the People’s Voice Winner, chosen by the
online public.
Winner Announcement
(Official Winners + PV Winners)
Winners Honored at Webby Gala
20. PEOPLE’S VOICE
BATTLE FOR WEB SUPREMACY
From April 13-29, Webby Nominees such as Twitter,
foursquare, Zach Galifianakis, David After Dentist,
Texts from Last Night, Hulu, Mashable, ColbertNation
and others went head to head in the Battle for Web
Supremacy, ie. this year’s Webby People’s Voice
race.
Hundreds of thousands of fans voted online to decide
who would get to take home a Webby in June 2010.
FINAL RESULTS: 900,299 votes
1,075,948 website visits
3,596,520 page views
from 208 countries
21. PEOPLE’S VOICE
TWEETS GALORE!
This year’s success was thanks, in part, to non-stop,
real-time Twitter action. We gave voters the option to
easily announce their People’s Voice votes via pre-
populated tweets.
On Day 1, #Webby became a US national trending
topic and #Honoree and #Webby Nominee became
trending topics in some of the country’s biggest cities
like New York, LA, San Francisco, Washington D.C
and Boston:
via Trendsmap
NOMINEE CAMPAIGNS
Nominees like the Muppets (above), Awkward Family
Photos, and Bobby Miller launched their own
campaigns to rally votes, further generating buzz
across the web.
22. PEOPLE’S VOICE
WEBBY TUMBLR PEOPLE’S VOICE PRESS
Over on the Webby Tumblr, our People’s Voice Daily
Digest kept track of all the action with nominee
profiles, the People’s Voice “Battle of the Day,” voting
tallies, shout-outs to voters in remote corners of the
globe, and our very best press coverage.
For more press highlights: webbyawards.com/press
24. WEBBY GALA
ATTENDEES & WINNERS
Hosted by B.J. Novak of NBC’s “The Office,” the 14th
Annual Webby Awards hosted over 900 guests at
Cipriani Wall Street on June 14, 2010.
Special achievement winners included:
Webby Lifetime Achievement: Vinton Cerf
Webby Person of the Year: Roger Ebert
Best Actress: Amy Poehler
Best Actor: Zach Galifianakis
Film & Video Artist of the Year: OK Go
Webby Breakout of the Year: ChatRoulette
Webby Artist of the Year: PS22 Chorus
From top left, clockwise:
Vinton Cerf and B.J. Novak;
Will Arnett, Jason Bateman
and Amy Poehler; Jimmy
Fallon, Roger Ebert and wife
Chaz; PS22 Chorus.
25. WEBBY GALA
AFTERPARTY
700 guests attended the
14th Annual Webby
Awards Afterparty, held at
Hiro Ballroom beneath the
Maritime Hotel.
26. WEBBY GALA
AFTERPARTY
700 guests attended the
14th Annual Webby
Awards Afterparty, held at
Hiro Ballroom beneath the
Maritime Hotel.
The evening featured
special performances by
Biz Markie and Ne-Yo.
27. WATCH THE WEBBYS
ON YOUTUBE
WEBBY YOUTUBE CHANNEL
All video content of the 14th Annual Webby
Awards, including B.J. Novak’s hilarious
opening monologue, winners’ 5-word
speeches, red carpet interviews, and winner
videos went online at youtube.com/webby
on June 15, the day after the gala.
Within 10 days, the channel already counted
1,375,491 views, with a peak of 700,000
views on the very first day the content went
online.
29. PRESS ROOM VIDEO
“Roger Ebert And Amy Poehler Give Short And Sweet Acceptance Speeches At Webby Awards,” Entertainment Tonight, 6.15.2010
30. PRESS ROOM
PRESS HIGHLIGHTS
“The digerati gathered to celebrate the best and brightest of the Internet.”
“A recognition that the Internet continues to be a place of reckless invention rather
than dull rigidity…the Webbys honors online personalities as dedicated outlaws.”
“An eclectic mix of web celebs and Internet intelligentsia co-mingled at the 14th
Annual Webby Awards.”
“It's no surprise that the Webby Awards, a perfect storm of ingredients for viral
videos, would give birth to some awesome viddage.”
For more Webby media and
broadcast coverage, go to
webbyawards.com/press
31. THANKS FOR YOUR
SUPPORT IN
HELPING TO MAKE
THIS YEAR SUCH A
SUCCESS!
