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Mobile Advertising Solutions
        for Agencies and Brands
ZestADZ
• Leading mobile advertising network; Headquartered in
  Los Angeles, CA

• Quality traffic – on deck and off-deck, mobile web and
  apps. 2 billion impressions per month; 500m
  impressions in US.
Access to wide variety of inventory
 • Access to iPhone Apps and Games, Mobile
   Sites and Symbian inventory.




Mobile Web        iPhone     Android     Symbian
Why ZestADZ?
• Quality US and Global Traffic
  Offering both on-deck and off-deck traffic

• Supporting all ad formats
  Android, iPhone, Mobile Web

• Better customer service
  Dedicated Account management with focus on ROI.

• Best in class targeting
  Device, DMA, Carrier, Channel, Platform

• Best in class solutions
  Analytics, automated reporting, budget control
Client Success
Partners
Traffic Details
                    Countries   Traffic Stats          Avg CPC
     USA                                 285,070,207    $0.20
     India                               238,981,952    $0.03
     Indonesia                           104,084,678    $0.03
     Germany                              65.605.629    $0.20
     France                               53,900,044    $0.18
     UK                                   49,605,629    $0.15
     Italy                                48,720,051    $0.18
     Spain                                45,469,271    $0.20
     South Africa                         33,277,534    $0.25
     Canada                               19.095.375    $0.20
     Malaysia                             15,692,618    $0.09
     Egypt                                12,157,268    $0.05
     Australia                            12,042,859    $0.25
     Portugal                              7,421,036    $0.16
     Norway                                3,137,534    $0.18
     Singapore                             2,722,157    $0.12
     Saudi Arabia                          1,345,812    $0.06
     Norway                                3,345,261    $0.15
     United Arab Emirates                  1,284,534    $0.06
     Israel                                1,190,128    $0.07
     Latvia                                  984,772    $0.09
     Lebanon                                 890,785    $0.05
     Jordan                                  887,465    $0.06
     Kuwait                                  371,925    $0.05
     Bahrain                                 274,962    $0.05
     Serbia                                  241,895    $0.05
     Qatar                                   956,321    $0.05
     Others                                8,925,824    $0.10
Why Mobile Advertising?
•   Creates good brand awareness
•   Small screen but LARGE mind share
•   Highly targeted medium
•   More powerful than traditional media
•   Personal, ubiquitous
•   Massive Reach
•   Ideal target
How ZestADZ Works
                                      ZestADZ
                                      Targeting Engine
                                       Country / Carrier
                                     Device / OS / Property
                                           Keyword
                                            Channel
                                         Demographic



                                           Tools
                                  Landing Page Generator
                                  Response Management
                                       Email Reports
                                       Ad optimizer
Users come through publishers         Handsets DB /
                                         Analytics              Self Service Platform with
                                                                • Campaign creation tools
                                                                • Landing page generators
                                                                • Bidding tool
                                     Ad Delivery Engine         • Reports
                                Deliver responses to handsets
Targeting: best in class

  Campaign
                   Platform          Channel            DMA
    Type
 iPhone Apps                     Downloads
                 Apple                            Chicago Area
 Android Apps                    Music
                 Symbian OS…                      New York…
 Mobile Web ..                   Search
                                 Social network
                                 Chat
                                 Education



   Operator          Device

 T-Mobile         Apple iPhone
 AT&T…            Android
                  HTC Touch 2
Reports
          • Detailed reports on
            campaign data
          • Detailed Ad-wise
            analytics
          • Key campaign metrics
            such as Spend, CTR,
            Impressions etc is
            available on console.
ZestADZ Analytics
• World class analytics tool enabling
  advertisers and agencies to measure
  key metrics
  –   Unique users
  –   Carrier / Device Data
  –   Impressions / Clicks / Spending
  –   Geography of Traffic
  –   Channels of traffic
  –   CSV Output
Analytics
Solutions for Ad Agencies

•   ZestADZ offers full suite of mobile advertising solutions
    for Ad Agencies
•   Managed Campaign execution with vertical specific
    focus
•   We will be your extended mobile marketing team
    helping your customers achieve marketing goals.
•   Campaign creation, management, execution, monitoring
    of metrics on a day-to-day basis.
Summary
•   Quality traffic
•   Best-in-class targeting
•   Full service self serve management console
•   Turnkey solutions for advertisers and agencies
•   Strong global presence
•   Variety of traffic and formats supported – iPhone / Android /
    Mobile Web
Creative Specification
MMA Standard
• Banner Specification:
      300*50 Pixels
      216*36 Pixels
      168*28 Pixels
      120*20 Pixels

   – Animated or Static banner weight should
     be under 10KB.


• Text Ads specification is:
       Text ads should be max upto 50 characters
Contact
• US Sales (EST Time   • Euro / Asia Sales (GMT
  Zone)                  + 5.30 Time Zone)
• +1 (646)-546-5526
• +1 (646)- 546-5153   • +91 44 646 11186
• +1 (646)-546-5876;   • +91 44 4285 7183
• +1 (646)-546-5442

• sales@zestadz.com    • sales@zestadz.com
Resources
•   Our website http://www.ZestADZ.com
•   Landing page tool http://www.zestadz.com/static/landing_pages_tool
•   Follow-us on twitter http://www.twitter.com/zestadz
•   Blog http://www.ZestADZ.wordpress.com
19

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Zest Adz Brands Agencies Us 2010

  • 1. Mobile Advertising Solutions for Agencies and Brands
  • 2. ZestADZ • Leading mobile advertising network; Headquartered in Los Angeles, CA • Quality traffic – on deck and off-deck, mobile web and apps. 2 billion impressions per month; 500m impressions in US.
  • 3. Access to wide variety of inventory • Access to iPhone Apps and Games, Mobile Sites and Symbian inventory. Mobile Web iPhone Android Symbian
  • 4. Why ZestADZ? • Quality US and Global Traffic Offering both on-deck and off-deck traffic • Supporting all ad formats Android, iPhone, Mobile Web • Better customer service Dedicated Account management with focus on ROI. • Best in class targeting Device, DMA, Carrier, Channel, Platform • Best in class solutions Analytics, automated reporting, budget control
  • 7. Traffic Details Countries Traffic Stats Avg CPC USA 285,070,207 $0.20 India 238,981,952 $0.03 Indonesia 104,084,678 $0.03 Germany 65.605.629 $0.20 France 53,900,044 $0.18 UK 49,605,629 $0.15 Italy 48,720,051 $0.18 Spain 45,469,271 $0.20 South Africa 33,277,534 $0.25 Canada 19.095.375 $0.20 Malaysia 15,692,618 $0.09 Egypt 12,157,268 $0.05 Australia 12,042,859 $0.25 Portugal 7,421,036 $0.16 Norway 3,137,534 $0.18 Singapore 2,722,157 $0.12 Saudi Arabia 1,345,812 $0.06 Norway 3,345,261 $0.15 United Arab Emirates 1,284,534 $0.06 Israel 1,190,128 $0.07 Latvia 984,772 $0.09 Lebanon 890,785 $0.05 Jordan 887,465 $0.06 Kuwait 371,925 $0.05 Bahrain 274,962 $0.05 Serbia 241,895 $0.05 Qatar 956,321 $0.05 Others 8,925,824 $0.10
  • 8. Why Mobile Advertising? • Creates good brand awareness • Small screen but LARGE mind share • Highly targeted medium • More powerful than traditional media • Personal, ubiquitous • Massive Reach • Ideal target
  • 9. How ZestADZ Works ZestADZ Targeting Engine Country / Carrier Device / OS / Property Keyword Channel Demographic Tools Landing Page Generator Response Management Email Reports Ad optimizer Users come through publishers Handsets DB / Analytics Self Service Platform with • Campaign creation tools • Landing page generators • Bidding tool Ad Delivery Engine • Reports Deliver responses to handsets
  • 10. Targeting: best in class Campaign Platform Channel DMA Type iPhone Apps Downloads Apple Chicago Area Android Apps Music Symbian OS… New York… Mobile Web .. Search Social network Chat Education Operator Device T-Mobile Apple iPhone AT&T… Android HTC Touch 2
  • 11. Reports • Detailed reports on campaign data • Detailed Ad-wise analytics • Key campaign metrics such as Spend, CTR, Impressions etc is available on console.
  • 12. ZestADZ Analytics • World class analytics tool enabling advertisers and agencies to measure key metrics – Unique users – Carrier / Device Data – Impressions / Clicks / Spending – Geography of Traffic – Channels of traffic – CSV Output
  • 14. Solutions for Ad Agencies • ZestADZ offers full suite of mobile advertising solutions for Ad Agencies • Managed Campaign execution with vertical specific focus • We will be your extended mobile marketing team helping your customers achieve marketing goals. • Campaign creation, management, execution, monitoring of metrics on a day-to-day basis.
  • 15. Summary • Quality traffic • Best-in-class targeting • Full service self serve management console • Turnkey solutions for advertisers and agencies • Strong global presence • Variety of traffic and formats supported – iPhone / Android / Mobile Web
  • 16. Creative Specification MMA Standard • Banner Specification: 300*50 Pixels 216*36 Pixels 168*28 Pixels 120*20 Pixels – Animated or Static banner weight should be under 10KB. • Text Ads specification is: Text ads should be max upto 50 characters
  • 17. Contact • US Sales (EST Time • Euro / Asia Sales (GMT Zone) + 5.30 Time Zone) • +1 (646)-546-5526 • +1 (646)- 546-5153 • +91 44 646 11186 • +1 (646)-546-5876; • +91 44 4285 7183 • +1 (646)-546-5442 • sales@zestadz.com • sales@zestadz.com
  • 18. Resources • Our website http://www.ZestADZ.com • Landing page tool http://www.zestadz.com/static/landing_pages_tool • Follow-us on twitter http://www.twitter.com/zestadz • Blog http://www.ZestADZ.wordpress.com
  • 19. 19