2. Introduction
• Reinvented the phone.
• 1st iPhone – 29 June 2007
• iPhone 6, 6 plus – 9 Sept 2014
• Apple's brand loyalty
• Apple Store openings
• March 2014, 500 million devices.
• Largest mobile handset vendor - by
revenue in 2011
• Market share – 1.1% at the end of 2008,
and now…
7. BCG.MATRIX
The BCG growth share matrix displays the various
business units on the graph of the market growth rate
v/s market share relative to competitors.