Content, like Human beings, has offspring. While it takes on different forms, is transmitted on different hardware, and is accessed by users on different platforms; once the information contained in a piece of content is created it can be reformatted, repurposed, and rebuilt over and over again changing with the tastes of consumers and the advances of technology. This presentation was given at Pubcon SFIMA 2017 in Fort Lauderdale, FL. It contains some tactics and a strategic philosophy to aid content marketers to better arm themselves for the changes of the way they communicate in the near future.

1. The
Multigenerational
Principle
A Content Marketing Philosophy

5. Marketing Theorist – A marketer who creates theories about the
future of consumer behavior, technology, and how to reach the
future consumer.

9. Multigenerational Principle?

12. What Does Multigenerational Mean?
Before we get to that a little bit of philosophy
is necessary to set the stage

14. Philosophy

16. THE MEANING OF LIFE
• Meaning of all Life – the Physics theory based on entropy and
thermal dynamics.
• Meaning of biological Life – To create more offspring in each
generation than the last, to spread the species, TO SURVIVE.
• Meaning of Intelligent Life – My theory: To make the next
generation better, able to do more with the same energy input,
and produce offspring.
• Meaning of Business Life – the Going Concern Assumption “To
exist into the foreseeable future”

18. Watch The Previous Talk
• Watch it on YouTube: https://youtu.be/UBqsgL0shDg
• Watch it on Facebook: http://bit.ly/search-in-the-age-of-
automation

19. Meaning of Content Life
A piece of content exists to make it easier to
create the next new form of content and to
make that next form of content more
appealing to consumers.

20. The Lineage Law
As Moore’s Law continues, Godin’s Law
remains true, and new technologies are
created; new formats of content will emerge
and be preferred by users - and old forms of
content will be recycled, updated, or
improved.

21. 0
0.5
1
1.5
2
2.5
3
3.5
2001 2003 2005 2007 2009 2011 2013 2015 2017
MAJOR SOCIAL MEDIA NETWORKS LAUNCHED SINCE 2002
Number of Social Media Networks Launched

22. The State of Content

28. Content Repurposing

31. Videos = GIFS = Flipbooks
Flipbooks?

32. Videos = GIFS = Flipbooks

33. Videos = GIFS = Flipbooks
Yes. Flipbooks.

34. Videos = GIFS = Flipbooks

35. Videos = GIFS = Flipbooks

36. GIFs = Videos = GIFs = Ads
Use GIFs.
Make Ads.

37. Videos = GIFS = New Videos = Ads

38. Videos = GIFS = New Videos = Ads

39. Intellectual Content as Other Content
• Intellectual content = Blog post, Guest post, Infographic, Dataviz,
Video, Slide Deck + page
• Example: Conference presentation = 360 degree video for
Facebook, Page on your website, List for another website,
possibly a Dataviz.
• This works for radio interviews, tv appearances, blog posts,
webinars, etc…

43. Written Content to Verbal Content
• Use a voice over actor to read your content and record the audio.
• Can also find actors to make a hilarious video reading your
content fairly cheap.
• Upload the Audio content to SoundCloud
• Include it as part of a Podcast
• Use it as part of an Online Teaching tool
• Use the audio and have a video animated along with it

44. Content as Twitter Conversations
• FAQ’s
• Long Form Content
• Q and A’s from other websites
• How To’s
• Etc…

45. Content as Twitter Conversations

47. Quotes from Blog Posts
• Ask your staff, clients, or friends to help you find quotes from your
blog posts and other content to make quote graphics.

50. 360 Videos
• It is possible to add 2D content to 360 degree or VR productions
to enhance the user experience using SkyBox Studio V2 plugin
for Adobe After Effects.
• 360 degree photos are great on Facebook and can be posted to
Instagram and work ok, but look bad on Twitter and nearly every
other platform.

51. 360 Videos

53. Infographics, Data, and Data Viz
• Make an infographic
• Take the top statistic and make a solo chart / graph
• Use the data in plain text (and marked up if possible) on your
money page or pages.

54. Infographics, Data, and Data Viz

55. Infographics, Data, and Data Viz

56. Content Collections
• Collection Pages on your site
• Collection guest blog posts
• Collection Upvote lists on Upli.st
• Top lists
• Video Playlists
• Audio Playlists
• Carousel Posts / Ads on Facebook
• Galleries on Imgur
• Collection posts on Reddit
• Collection Pinboards on Pinterest

57. Content Collections

58. Content Collections

59. Content Collections

60. 360 Videos

61. Content Promotion

66. Tools

68. • eDocr
• Quozio.com – Quote generator
• CoPromote.com – Promote each others content
• Viddyoze.com – Customized video overlays, intros, and outros
• FavorPhoto.com – Image generator
• EZGif.com
• Skybox Studio V2 for After Effects

70. Gif to Flipbook Tools
• GitHub: https://github.com/stupotmcdoodlepip/Print-A-Gif
• GifPrint.com (might be offline)
• Gif to Flipbook using Mac & EzGIf.com