The document discusses considerations for designing an effective landing page. It suggests including key elements such as a headline, value proposition, images, a lead capture form, privacy policy link, and submit button. It also recommends testing variations of these elements, such as different headlines, images, form fields, and button designs, to optimize conversion rates. The goal is to entice visitors with an offer or call to action that motivates them to fill out the lead capture form and become a new lead.

1. THINKING ABOUT
the
LANDING PAGE
José L. Giráldez
Hunter of Customers &
Added Value Provider

2. Thank you page

3. LANDING PAGE
Buttons or images placed on pages to entice visitors
with an offer transport them to this page,
where they can complete a form and convert into a lead

5. 2
HIDDEN NAVIGATION
1 HEADLINE
3 VALUE
4 IMAGE A
5
11 3rd PARTY SEAL / APPROVAL
6
PRIVACY POLICY LINK
4 IMAGE B
7 SUBMIT BUTTON
9
LEAD CAPTURE FORM
TESTIMONIALS
10 VIDEO
8 SOCIAL SHARING BUTTONS?

6. 1
HEADLINE + VALUE
2
3
PRIVACY POLICY LINK
4 SUBMIT BUTTON
5 IMAGE
LEAD CAPTURE FORM

7. 2
5
LEAD CAPTURE FORM
HIDDEN NAVIGATION
4 IMAGE A
1 HEADLINE
7
PRIVACY POLICY LINK
6 SUBMIT BUTTON
3 VALUE

8. 1
LEAD CAPTURE FORM
2 IMAGE
4 SUBMIT BUTTON
3 VALUE
5
PRIVACY POLICY LINK

9. 2 HEADLINE
1
HIDDEN NAVIGATION
9 NEXT STEPS
3 VALUE
5
LEAD CAPTURE FORM
4 IMAGE
7 SUBMIT BUTTON
8 SOCIAL SHARING BUTTONS?
6
PRIVACY POLICY LINK

10. 7 REASSURANCE
2 IMAGE 1
1 HEADLINE
3 VALUE 1
4 VALUE 2
6
5 IMAGE 2
LEAD CAPTURE FORM

11. 2 HEADLINE
3 VALUE
1 NEXT STEPS
4 VALUE+
5
6
LEAD CAPTURE FORM
PRIVACY POLICY LINK
7 IMAGE B

12. 1
HIDDEN NAVIGATION
2 HEADLINE
4 IMAGE B
3 VALUE
5
LEAD CAPTURE FORM
7 SUBMIT BUTTON

13. A/B TESTING
• Headline
• Form:
• Field Names
• Buttons:
• Colors
• Size
• Form
• Copy
• Headline
• Image
• Captions on images
• Copy & Headline Font Size
• Use of:
• Video
• Social Follow Buttons
• Testimonials
• Third party seals of approval

14. José L. Giráldez
Hunter of Customers
& Added Value provider
Athos-world
http://es.linkedin.com/pub/jose-l-giraldez/6/a08/0
GiraldezGo
+34 916419116
jose-madrid.es@googlemail.com
If you quit nobody will care, but you will always know it!!
Some of the graphics come from public documents or web sites, and have been used with the sole intention of
delivering the messsage There are no commercial purposes behind this document