5. Evolution of the Web 1.0: People produce content for computers 2.0: People produce content for people 3.0: Computers produce content for computers 4.0: Computers produce content for people
8. At it’s core, social computing lowers the barriers to… …sharing content with everyone …converting content into conversations …providing input and influencing conversations …engaging and educating
9. Social computing impacts content by… …permanently disrupting traditional control and organization …blurring the line between professional and personal …shortening its useful life and lowering its value …creating entirely new risk postures
11. % of users who have created a social network profile
12. 12 Message friends Favourite/currently listened to music Install applications Dating Other Upload Photos Write a blog Upload Videos Promote a band 74.0% 55.1% 33.6% 30.8% 23.3% 21.9% 18.3% 9.8% 3.2% What are people doing on social networks?
13. A conservative estimate of blogs 133 million P.S. Just wait until the Chinese start to blog in big numbers
Look who’s talking:your customersyour employeesyour influencersyour criticsyour fansyour competition.... anyone who has internet access and an opinion.