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Marshall McLuhan – “The Medium is the Message” (1964)
Tyler Clementi’s private sex acts, broadcast over the Internet What didn’t Clementi’s roommate understand when he broadcast this private act over the internet?
Federman  structural changes in our affairs “unanticipated consequences” What didn’t Clementi’s roommate understand when he broadcast this private act over the internet?
Federman  structural changes in our affairs “unanticipated consequences” “ All of these dynamic processes that are entirely non-obvious comprise our ground or context.  They all work silently to influence the way in which we interact with one another, and with our society at large…. ground comprises everything we don’t notice… The message is “the change in inter-personal dynamics that the innovation brings with it…. Seek the non-obvious changes or effects that are enable, enhanced, accelerated or extended by the new thing
Marshall McLuhan (1964) ,[object Object]
Marshall McLuhan (1964) ,[object Object],http://www.wired.com/science/discoveries/news/2008/09/dayintech_0926
Marshall McLuhan (1964) Structural changes in inter-personal dynamics due to media (extensions), esp those of which we were unaware at first.
Anti-Television Allen Ginsberg (1967) ,[object Object],[object Object],[object Object]
Marshall McLuhan (1964) ,[object Object]
Marshall McLuhan (1964) More examples from today of how technology affects society & cultural form? SCALE PACE PATTERN
Marshall McLuhan (1964) ,[object Object],[object Object],[object Object],[object Object]
Marshall McLuhan (1964) SCALE PATTERN
Marshall McLuhan (1964) ,[object Object],PACE  PATTERN
Marshall McLuhan (1964) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marshall McLuhan (1964) ,[object Object],[object Object]
The rise of a new generation: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The old mechanical age: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marshall McLuhan (1964) p. 108  GE has not yet discovered that it is in the business of moving information.
The new electric age: ,[object Object]
The new electric age: ,[object Object],[object Object],[object Object]
Marshall McLuhan (1964) ,[object Object],[object Object],[object Object],[object Object]
Marshall McLuhan (1964) ,[object Object]
Marshall McLuhan (1964) ,[object Object]
Marshall McLuhan (1964) ,[object Object]
Marshall McLuhan (1964) ,[object Object],[object Object]
Marshall McLuhan (1964) ,[object Object]
Marshall McLuhan (1964) ,[object Object]
Marshall McLuhan (1964) ,[object Object],[object Object]
Marshall McLuhan (1964) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Moveable Type
Marshall McLuhan (1964) ,[object Object],Movable Type
Marshall McLuhan (1964) ,[object Object],[object Object],Movable Type
Marshall McLuhan (1964) “ The threat of Stalin or Hitler was external.  The electric technology is within the gates, and we are numb, deaf, blind, and mute about its encounter with the Gutenberg technology, on and through which the American way of life was born” (114).
Marshall McLuhan (1964) “ Our conventional response to all media, i.e., that it is how they are used that counts, is the numb stance of the technological idiot …. The effects of technology do no occur at the level of opinions or concepts, but alter sense ratios or patterns of perception steadily and without any resistance” (114).
Marshall McLuhan (1964) What ELSE does McLuhan say about this at the top of p. 115? What type of research is content analysis?
Marshall McLuhan (1964) ,[object Object],[object Object],“ the future of modern society and the stability of its inner life depend in large part on the maintenance of an equilibrium between the strength of the techniques of communication and the capacity of the individual’s own reaction” (116). Shifting from functionalism to psychology & structuralism.

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Mc luhan.spring11

  • 1. Marshall McLuhan – “The Medium is the Message” (1964)
  • 2. Tyler Clementi’s private sex acts, broadcast over the Internet What didn’t Clementi’s roommate understand when he broadcast this private act over the internet?
  • 3. Federman structural changes in our affairs “unanticipated consequences” What didn’t Clementi’s roommate understand when he broadcast this private act over the internet?
  • 4. Federman structural changes in our affairs “unanticipated consequences” “ All of these dynamic processes that are entirely non-obvious comprise our ground or context. They all work silently to influence the way in which we interact with one another, and with our society at large…. ground comprises everything we don’t notice… The message is “the change in inter-personal dynamics that the innovation brings with it…. Seek the non-obvious changes or effects that are enable, enhanced, accelerated or extended by the new thing
  • 5.
  • 6.
  • 7. Marshall McLuhan (1964) Structural changes in inter-personal dynamics due to media (extensions), esp those of which we were unaware at first.
  • 8.
  • 9.
  • 10. Marshall McLuhan (1964) More examples from today of how technology affects society & cultural form? SCALE PACE PATTERN
  • 11.
  • 12. Marshall McLuhan (1964) SCALE PATTERN
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. Marshall McLuhan (1964) p. 108 GE has not yet discovered that it is in the business of moving information.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32. Marshall McLuhan (1964) “ The threat of Stalin or Hitler was external. The electric technology is within the gates, and we are numb, deaf, blind, and mute about its encounter with the Gutenberg technology, on and through which the American way of life was born” (114).
  • 33. Marshall McLuhan (1964) “ Our conventional response to all media, i.e., that it is how they are used that counts, is the numb stance of the technological idiot …. The effects of technology do no occur at the level of opinions or concepts, but alter sense ratios or patterns of perception steadily and without any resistance” (114).
  • 34. Marshall McLuhan (1964) What ELSE does McLuhan say about this at the top of p. 115? What type of research is content analysis?
  • 35.