10 Super Solid Ways to Grow Your Nonprofit Email List
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How can I grow my nonprofit email list? Here are 10 proven ways, organized in 4 helpful sections - Optimize, Delight, Promote and Pay. This presentation was created for Charity How To as complimentary webinar.
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10 Super Solid Ways to Grow Your Nonprofit Email List
- 1. The webinar will start at2 minutes after the hour 10 SUPER SOLID WAYS To Grow Your Nonprofit Email List Now Questions? Post them on www.facebook.com/Charityhowto
- 2. What we’ll cover today • • ① ② ③ ④
- 3. Who am I? • • • •
- 4. DEFINE NORMAL: STATS & TRENDS IN NONPROFIT EMAIL
- 8. E-mail tops for personal communication
- 9. E-mail tops for commercial communication
- 10. Nonprofit lists are getting bigger
- 11. Churn happens. List growth is necessary.
- 12. OPTIMIZE: PRACTICE YOUR ABC’S (ALWAYS BE COLLECTING)
- 13. WAY #1 WORK THAT WEBSITE
- 14. How’s your sign up form?
- 15. Where did you put it?
- 16. Steal these 7 phrases now ① ② ③ ④ ⑤ ⑥ ⑦
- 17. WAY #2 LURE SUBSCRIBERS FROM SOCIAL MEDIA
- 18. Most major email platforms have a Facebook signup app
- 19. Get folks to your website
- 21. WAY #3 DO YOU HAVE THEM AT HELLO? (EVENTS)
- 22. Public meetings. Reception. Tabling.
- 23. Don’t forget: Permission goes stale Remember me!
- 24. Get to know QR codes I’m a barcode that can be scanned by a smartphone. I can take you to links!
- 26. QR code takes you to website
- 27. Where you can sign a pledge
- 28. DELIGHT: IT DON’T MEAN A THING IF CONTENT IS NOT KING
- 29. WAY #4 MAKE EMAIL CONTENT PEOPLE REALLY WANT
- 32. Be at least 2 of these (#1 is mandatory) ① ② ③ ④ ⑤ ⑥
- 33. WAY #5 GIVE THEM SOMETHING VALUABLE FOR FREE
- 37. WAY #6 YEAH, DIRECT MAIL
- 38. POSTCARDS: Try these 6 types of asks ① ④ ② ⑤ ③ ⑥
- 39. WAY #7 DO YOU PROMISE? (PETITIONS & PLEDGES)
- 43. YOU CAN DO THIS! (See bit.ly/petitiontools for roundup.)
- 44. WAY #8 A LITTLE COMPETITION CAN GO A LONG WAY (CONTESTS)
- 45. Monthly photo caption contest
- 48. Tools you can use for contests • • • – – – –
- 49. PAY TO PLAY
- 50. WAY #9 HIRE AN EMAIL DETECTIVE (APPENDS)
- 51. APPEND • •
- 54. Acquisition options http://chn.ge/LT2A4O http://bit.ly/LT3i1Z http://bit.ly/LT43rT
- 55. KEY TAKEAWAYS
- 56. Optimize first
- 57. Then delight (improve your content)
- 58. Then try one other way
- 61. Namaste and best of luck
- 62. Post questions on Facebook http://www.facebook.com/CharityHowTo http://www.facebook.com/CompanyKMedia
Notas del editor
- Photo credit: http://www.flickr.com/photos/biscotte/60963915/
- Source: CCLOOP
- Source: Constant Contact’s The State of Email MarketingPhoto credit: http://www.flickr.com/photos/smercury98/2416424422/sizes/l/in/photostream/
- Source: Exact Target 2012 Channel Preference Survey
- Source: Exact Target 2012 Channel Preference Survey
- Source: 2012 eNonprofits Benchmarks Study
- Source: 2012 eNonprofits Benchmarks Study
- Photo credit: http://www.flickr.com/photos/dichohecho/ (bread)Photo credit: http://www.flickr.com/photos/sbh/ (cat)
- Photo credit: http://www.flickr.com/photos/enerva/4302079406/in/faves-karvetski/
- Photo credit: http://www.flickr.com/photos/75668732@N02/7991022282/
- Photo credit: http://www.flickr.com/photos/dmclear/5398254250/
- Photo credit: http://www.flickr.com/photos/davebailey/3039200404/
- Photo credit: http://www.flickr.com/photos/29801206@N07/5147527869/sizes/m/