Victoria López

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Bachelor's degree in Advertising. Master's in Digital Communication, Project Management and Business Intelligence at Paris VIII University. I have spent my professional life between Advertising, Marketing and Communications industries. I have worked as a creative copywriter and digital planner at advertising agencies and clients in Santiago, Chile and Paris, France. Currently I am Digital Project Manager at Telefonica Chile, leading analytics and metrics area at the first Social Media Center in Latin America for a brand, focused in turning data into useful and powerful information for the company.

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Victoria López

Presentaciones

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Documentos

Observatoire des Publics du Louvre

Censo Twitter 2012

Recomendaciones

The SoDA Report (Volume 1, 2016); 2016-17 Forecast

Les clés de l'efficacité digital

Coursera Competitive Strategy 2014

6 Insights from Sheryl Sandberg: Making Marketing Personal Again #CannesLions #OgilvyCannes

Web Design Trends for 2014

The Ape, the Adman, and the Astronaut: Rediscovering the power of storytelling by @ThamKhaiMeng

Métricas para El Social Media

IAB Chile E-book

The Content Marketing Manifesto

Construcción de marca

WEBINAR: ROI of Social Media: Myths, Truths and How to Measure

Taller2

A six step content marketing model

Ideation, co-creation, co-innovation: quels sont les enjeux et limites?

Social Media + Alumni: Strengthening Alumni Relations

Les marques et les reseaux sociaux, les enjeux du viral

e-mk : Facebook et Twitter pour les marques

Enjeux et paradoxes de l'e-réputation

RH et 2.0 Novametrie Sept09

Ibm Swg Social Media Marketing Delphine Remy Boutang 3rd March

The Social Dynamics model: how to integrate social media in your company

How diageo's digital strategy started?

Facebook and linkedin for business

Getting Your Business LinkedIn

Enterprise Social Software

Why planners and creatives should become best friends

Google Brand Analysis

How to Use Twitter for Marketing & PR

Get Social Media Guide 2009

Social Media Influence 2010: Alexandra Wheeler, Digital Director, Starbucks