Discover how you can empower every organitzation's employee to innovate fast and cheap at the same time that you align people and share a common vision of the business.

1. DEMOCRATING BIZ AND PRODUCT
INNOVATION USING ONTOLOGIES
DEMO Q3 - 2017
Jorge Fernández & Marc Pou, 06.10.2017

3. 4 SUPER TOOLS TO INNOVATE

4. Esto es todo lo que teníamos que decir sobre sexo

6. … AND WHAT HAPPENS IN A COMPANY?
User
Biz Dev
UX + PO + DEV
Data & InsightsMarketingSales
Customer Care
GM • Missunderstandings
• Lost of information
• Lack of key data
• Errors & Rework
• Wrong decisions
6
SIX
9
2x3
6
3+SIX
3+(2x3)
3+3
NINE

7. HOW TO SOLVE IT? ONTOLOGIES
• Simple way to model and explore a business
• Identifies entities and relationships of the domain
• Makes communications easier
•Aligns vocabulary and people
Employer Ad Candidate
Posts
Applies
Entities
Relations

8. 3 WAYS TO INNOVATE

9. 1.- TRADITIONAL

11. 2.- ONTOLOGY BASED

12. INNOVATION: ADD, REMOVE OR CHANGE ENTITIES OR RELATIONSHIPS

13. Employer Ad
Candidate
Posts
Applies
Coach
Follow
Help
A) AÑADIENDO RELACIONES
B) AÑADIENDO ENTIDADES

14. ONTOLOGY BASED3.- DRUNK MONKEY

15. DRUNK MONKEY DEMO

16. MOTOR ONTOLOGY v0.69
Por cierto, aquí también
hablamos de sexo…

17. ALIGN THE COMPANY BEFORE START TO INNOVATE
?

18. ONTOLOGIES CAN CONTRIBUTE TO BE ONE TEAM
• The user is always in the center
• Sharing the same and complete vision of the business
• Sharing the same semantic domain in all the organization
• Innovate based on shared vision and shared semantic

19. HOW TO CREATE AN ONTOLOGY FROM THE USER JOURNEY
User
Centered
User Journey describes
how the user solves his
business problem
To create the ontology
• Identify entities and relationships
• Review with several business roles
• Iterate until get an agreement
• Ontology is live
UX
D&I’sCC
BD
PO + DEV

20. Demo: Ontology Manager

21. PON UNA ONTOLOGÍA EN TU DÍA A DÍA
• An ontology is a funny and fast way to model a business.
• Everybody can play to model a business. It helps people to learn.
• It’s portable and easy to maintain (only requires a pen and a sheet).
• Shows the global picture and aligns people.
So, ontologies should be present in all company’s business processes

22. USE CASES
• OD: Welcome kit
• Product Owner: Big picture and aligns team.
• DEV: impact analysis
• D&I’s: Alignment, KPIs creation
So, ontologies should be present in all company’s business processes

23. NEXT STEPS
• Create a CROSS community
• (PO, UX, DEV, BD, D&Is and OD).
• Free for early adopters
• Volunteers?
• Model the DWH
• Model the Schibsted Spain Ontology (desde Fotocasa)
• Innovate fast furious