10. Product/Service Physical Environment People Integrated Marketing Communication FUTURE Product/Service People Integrated Marketing Communication CURRENT
31. Back Strength Weakness Opportunities Proximity to business centers makes it easier to attract business people to Gaash The shorter (9 holes) course may fit the limited time frame of businessmen. Threats The central location and the costs attached to it, might force Gaash to charge prices which are not competitive anymore. Offering less services for more (higher prices). The conditions of the golf course could discourage customers from becoming “returnees”