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12/18 regular meeting paper

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marxliouville

The document proposes a framework to use social network data and transaction records to identify cohesive customer subgroups for targeted advertising. It defines a cohesion measure to identify subgroups where customers have strong social ties. Transaction data is used to estimate each product category's "liking" for each subgroup. A linear program then selects the optimal set of customers from high-liking subgroups to target for a given product. The approach was evaluated on a university library circulation dataset and outperformed random advertising.

Tecnología
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Mining Social Network for Targeted Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object]
Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction ,[object Object],[object Object],[object Object]
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction ,[object Object],[object Object],[object Object]
The problem ,[object Object],[object Object],[object Object]
The problem ,[object Object],[object Object],[object Object]
The problem ,[object Object],[object Object]
The problem ,[object Object],[object Object]
The problem ,[object Object],[object Object],[object Object]
Mining cohesive subgroups from social network ,[object Object]
Mining cohesive subgroups from social network ,[object Object]
Mining cohesive subgroups from social network ,[object Object]
Mining cohesive subgroups from social network ,[object Object],[object Object]
Mining cohesive subgroups from social network ,[object Object]
Mining cohesive subgroups from social network ,[object Object],[object Object],[object Object]
Mining cohesive subgroups from social network
Mining cohesive subgroups from social network ,[object Object],[object Object],[object Object]
Targeted advertising based on cohesive subgroups ,[object Object],[object Object],[object Object]
Targeted advertising based on cohesive subgroups ,[object Object]
Targeted advertising based on cohesive subgroups ,[object Object]
Targeted advertising based on cohesive subgroups ,[object Object],[object Object]
Evaluation ,[object Object],[object Object],[object Object],[object Object]
Evaluation ,[object Object],[object Object],[object Object]
Evaluation
Evaluation
Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluation
Related work ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object]

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