14. telltale signs of
tourism:
“these natives have quite the life! mañana, baby!”
“s/he spends her whole day socializing and having fun
on twitter/facebook! wish I could get paid for that!”
“when you cut through all of the ‘inane babble’, there
are some valuable posts on twitter.”
16. “Eating a fennel salad with miso dressing.
Nom nom.”
subtext
“I care about my health, so I eat well.”
“I want my friends to admire my good eating habits.”
“I would like to connect to other vegetarians.”
17. “Meeting up with @friend123 and @friend321
(@Club Fun) http://4sq.com/8e78m9”
subtext
“I would love more friends to come and join us.”
“I’m keeping track of where I go out and with who.”
“Where I go and who I hang with may tell you a little
about who I am.”
18. Multiple tweets at multiple times of the day...
subtext
“I’m lonely.”
“Hear me. Value me. Connect to me.”
20. twitter 18m + estimated ‘users’
57% women
men have 15% more followers
66% under 25 yrs old
85% tweet <1x per day
1.1% tweet >10x per day
75% all Twitter activity comes from 5% of users
94% of Twitter users have <100 followers
0.68% of Twitter users have >1000 followers
92% follow <100 others
stats from: eMarketer Aug09, Harvard Study June09, Brian Solis Oct09
21. social
networksSN’s more popular than email (67% - 65%)
Women are more active in most SN’s (avg 53%)
Social networks are more popular than porn
Amount of time spent on FB increased 566% in 09
3.5 billion pieces of content shared each week
>500k FB Apps made by >1M developers
>100k iPhone apps, downloaded >2B times
stats from: Neilsen Mar09, Facebook public Statistics Jan10,
22. Why people are on
social networks Total
Keep in touch with friends 75%
For fun 55%
Keep in touch with family 41%
Invited by someone they know 30%
Keep in touch with classmates 30%
Keep in touch with business network 5%
Job searching 4%
Business development/sales 3%
Searching for new hires 1%
Other 4%
stats from: eMarketer Jul09
26. Why is it that managers are so willing to
the idea of a
acknowledge
company dedicated to
timeless human values and
so unwilling to become
yet
practical advocates for
those values within their own
organizations?
- Gary Hamel, Wall Street Journal 01/13/10
http://blogs.wsj.com/management/2010/01/13/the-hole-in-the-soul-of-business/
32. it is no
coincidence that
the companies that
espouse human
values are the
darlings of online
communities.
33. I
‘Googled’
TM
you
2nd most mentioned brand on twitter - after Starbucks -
with a 97% neutral to positive sentiment rating*.
* from http://twitrratr.com/search/google
34. 2,200 attendees.
64% of laptops at
Le Web were
apple.
1,008 iPhones.
http://www.flickr.com/photos/scobleizer/4171576818/
35. “Craigslist gets more
traffic than either eBay
or Amazon.com. eBay
has more than 16,000
employees. Amazon has
more than 20,000. Craigslist
has 30.”
sept 2009, wired magazine
44. deposits
examples:
helping someone solve a problem
attending community events
showing real interest in what someone
else is working on
using your network to do something good
for the community
demonstrating you implement people’s
suggestions
45. withdrawals
examples:
asking someone else for a favor
promoting your own events or sales
asking for an introduction to someone in
their network (intro up)
acting competitively
name dropping
pitching someone
54. luck 1. lucky people follow their intuition
2. lucky people balance rationality with gut instinct
3. lucky people go out and meet new people and
expose themselves to new situations
4. lucky people see the positive side of situations
5. lucky people are more relaxed and open
from scientific study by Richard Wiseman: The Luck Factor 2003
65. “any action that prioritizes
rules, protocols, logic,
efficiency, procedures or any
other type of pre-set
guidelines at the cost of
relationships or compassion
towards other human beings
indicates robot.”