1. Social Information
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2. 58% of Americans
research online
first before buying
source: http://www.readwriteweb.com/archives/pew_study_finds_58_of_americans_research_online_fi.php
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3. Forms of online research
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4. Forms of online research
‣ Forum / Blog
‣ Product opinions
‣ Price comparison
‣ Groupon
‣ E-mail
‣ Facebook
Mgr Michał Laskowski 3
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5. Who researched a product
yesterday?
Mgr Michał Laskowski 4
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6. Social media sites US small
business believe beneficial
source: eMarketer.com
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7. Forums / Blog
... do You browse forums ?
Mgr Michał Laskowski 6
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8. Forums / Blog
‣ What kind of opinions?
‣ Who is the author?
‣ What is the authenticity?
‣ Who are forum owners /
moderators?
... do You browse forums ?
Mgr Michał Laskowski 6
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9. Monitoring content
Mgr Michał Laskowski
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10. Product opinions
... find a product opinion www
Mgr Michał Laskowski 8
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11. Product opinions
Reviews, Reports, Comparisons
Consumer Opinions
... find a product opinion www
Mgr Michał Laskowski 8
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12. Price comparison
... find a product opinion www
Mgr Michał Laskowski 9
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13. Price comparison
How does it work?
How does it integrate with shops?
Is it popular in all countries?
... find a product opinion www
Mgr Michał Laskowski 9
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14. Sugestion for „lenovo computers, laptop, netebook”
Mgr Michał Laskowski 10
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15. E-Mail
Spam, spam, spam.
We now prefer to chat over Facebook
Very short view-time
Mail i more person-to-person communication
... can You think of non-
spam email marketing???
Mgr Michał Laskowski 11
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16. Facebook wall
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17. Facebook wall
‣ People exchange ideas
‣ People express themselves
‣ People comment
‣ People Share >>>
Mgr Michał Laskowski 12
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18. Facebook like’s
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19. Facebook Brands
http://www.socialbakers.com/facebook-pages/brands
Mgr Michał Laskowski
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20. Facebook fanpage
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21. Facebook video/photos
„Video and images are most
engaging posts on the wall„
sorce: Raport K2. user Experience Eye Tracking
Mgr Michał Laskowski 16
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22. Facebook viral campaigns (1)
40 USD budget
64 mln pageviews
9 mln visits
5 mln UU
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23. Facebook viral campaigns (2)
Watched by 20 mln people.
Appeared on 95% of surfer www
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24. Social viral statistics
http://www.opensiteexplorer.org/
Mgr Michał Laskowski
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25. Thank You!
michal@laskowski.edu.pl
Michał Laskowski 20
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