The document discusses social factors that influence collaboration behaviors and adoption of new technologies. It presents a model of four stages of user adoption: winning attention, cultivating basic concepts, enlivening applicability, and making it real. People care about making progress on meaningful work, developing skills and expertise, having autonomy and input, and trust. Whether and how much people share is influenced by what they care about and reasons like building reputation, job requirements, helping others, or creating opportunities. Improving collaboration requires understanding these human behaviors and small, repeated changes to culture over time by leaders setting examples of expanded sharing and cooperation.
2. Where am I coming from?
• Collaboration Strategist
– Author, Workshop Leader,
Analyst, Keynote Speaker,
Independent Consultant
• Work with end-user organisations
– Cultivating Productive Collaboration
– Business Strategy
– Human Behaviour
– Work Practice
7. May have to be solved here …
R O A D M A P
A problem here …
Or here …
Or even here …
8. adoption is a
process not
an event
2
adoption
happens in a
context
1
9. Four Stage Model of User Adoption
STAGE 4
Making
It Real
STAGE 3
Enlivening
Applicability
STAGE 2
Cultivating
Basic Concepts
STAGE 1
Winning
Attention
10. Real-to-Life Scenarios
• Narrative scenarios about how a group works
– “A day in the life of customer services”
– “A project in the day of a research team”
• Shows the possibilities embedded in their reality
• E.g., Doing Business with IBM Connections
– Team project scenario
STAGE 1
Winning
Attention
11. Classroom Training
• Teach the “what” of Microsoft SharePoint
– Various design considerations
– Good for dense concentrations of people
– Hands-on = better learning
STAGE 2
Cultivating
Basic
Concepts
12. Facilitated Group Re-Imagining
• What are the activities the group does today?
– These are underpinned by assumptions about
technology capability sets
– BUT … these have changed
– So what now?
– How can we re-imagine work?
STAGE 3
Enlivening
Applicability
13. Stop Doing, Start Doing Patterns
• A mini-activity or set of sequences for a group
– Frequently repeated, well embedded
– A way of encapsulating the transition from the old to
the new
• Document reviews
• Discussions
• Finding expertise
– Accountability lever
STAGE 4
Making
It Real
14. there are
cultural and
behavioural
aspects
3
adoption is a
process not
an event
2
adoption
happens in a
context
1
15. The action of working with
other people to produce
or create something.
21. making
progress on
meaningful
work
1
[care about]
Forward momentum
Clear progress
Not being mucked around
22. [care about]
mastery
expertise
contribution
respect
2
making
progress on
meaningful
work
1
Being “good” at what you do
Drive to improve, get better
Meaninglessness, Mindless, Boring = Bad
Example—Male workers at Foxconn
23. autonomy
decision input
collaboration
trust
3
mastery
expertise
contribution
respect
2
making
progress on
meaningful
work
1
Having a say
Doing the right thing
Competent others
[care about]
26. Why
Share?
It builds reputation
and credibility
It’s a
requirement
of the job
I share out
of love for
other people
It creates new
opportunities
Other people
need me to
27. what we
care about
why we
share
what we care about
is shown in why and
where we share
28. [care about]
making progress on
meaningful work
mastery, expertise,
contribution, respect
autonomy, decision
input, collaboration,
trust
[why share]
it creates new
opportunities
requirement
of the job
other people
need me to
share
builds
reputation and
credibility
I share out of
love for other
people
29. what we
care about
why we
share
how we
collaborate
what we care about
is shown in why and
where we share
why and how much
we share is carried
out through the ways
we work together
32. requirement
of the job
retain
builds
reputation and
credibility
it creates new
opportunities
improve
do more
hope of gain
WIIFA
keep my job
fear of loss
WIIFM
other people
need me to
share
I share out of
love for other
people
expand
do lots more
big change
WIIFW
33. Care About/Sharing in Action
only
doing the
minimum
amount to
get by
retain
doing more
to benefit
everyone
involved
improve
going
above and
beyond
the call of
duty
expand
34. Document Co-Authoring
spelling
grammar
basic
input
retain
purpose
structure
content
brainstorming
(real input)
improve
how
could we
make this
great?
expand
35. Sharing Learning and Best Practice
it will
make me
less
valuable
retain
what could
we learn
together?
improve
how
could we
put a dent
in the
universe?
expand
36. Working Out Loud
I don’t
want to
know you
just had
breakfast
retain
what could we
learn about
each other for
mutual benefit?
improve
just
imagine
what we
will
discover!
expand
48. 48
Michael Sampson
The Michael Sampson Company
michaelsampson.net
@collabguy
Notas del editor
Write down what is top of heart for you - did you have a good year?
For me - did I get another book written and published?
Don’t make it about money or financial in measure.
Job requirement - part of job description, serving the client
Creates or opens new opportunities
It builds reputation and credibility
Other people need me to share - it is humanity to do so, helping others