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People Coaching Works Sdn Bhd
 The History of People Coaching Works SB [PCW] 
The Guiding Principles of PCW 
The Performance of PCW 
The Offerings of PCW 
The Key Success Factors of PCW 
The USP of PCW 
What Others Felt About PCW 
Service Offerings
Formerly known as MOBILETIVATION 
“Mobile” + “Motivation” 
Passion to develop leaders the coaching way
Founded by 
Coach 
Murphy 
CMC (Aust), DMS (UK), Dip in Comp Studies, 
(UK), HND in Bus Studies (UK), ITP (USA), 
TTT(Mal), Cert in NLP (Aust), MCEC, DMS
Worked as 
accountant, 
principal 
consultant, 
training 
director, 
MD/CEO
“Respect is a two-way street, if you want to get it, you’ve got to give it.” 
Core values are 
Mutual 
Respect
Shifting from ‘Gonna Do It’ to ‘Done It!’ 
Core values are 
Excellence in 
execution
“Saying = meaning; and meaning = action.” 
Core values are 
Sincere 
intentions
“Maintaining balance in fulfilling mutual expectations/roles and achieving 
mutually desired goals.” 
Core values are 
Harmony in 
relationship
my.linkedin.com/in/coachmurphy/ 
http://www.youtube.com/user/people 
coachingworks
To help organisations achieve 
lasting results of peak 
performance by developing 
their leaders’ talents and 
capabilities through the 
coaching way.
Lasting thru behavioural and mindset 
change. 
Talent & capabilities by way of 
identifying strengths and the ‘right fit’. 
Way means the best practices that has 
been tested and proven to consistently 
produce the desired results.
To be the most effective 
coaches in meeting our clients’ 
leadership learning and 
development needs by walking 
their path, feel what they feel 
and do what it takes.
• “Assessment-by-performance” 
• Observation report 
• ELSA intervention 
• 360 Coaching 
• CLEAR framework 
• PACE & EPIC 
interventions 
• Gamification 
• Experience 
• 6HELP intervention 
• 70:20:10-oriented 
• LearningLab 
• L.E.A.R.N framework 
Learning & 
Development 
Leadership 
Growth 
Strengths 
Assessment 
Executive 
Coaching
CLARITY of 
S stated outcome 
M 
A 
R 
T 
D I V E N 
commonWILL 
to 
succeed 
- Readiness to participate 
- Learn & apply 
- Ample support & 
encouragement 
The Spirit of 
PARTNERSHIP 
The Joint Ownership of the Program 
The Mind Set to 
establish a Way-of-Life
Timeless 
coaching 
principles 
Unique & diverse 
coaching experience 
Probed & 
experimented 
commonly used 
coaching models 
LEARN 
Framework 
& LearningLab 
Enriched coaching 
role plays as actual 
practice 
Developed coaching 
mind set 
• 
L 
• 
E 
A 
R 
N 
The Spirit of 
PARTNERSHIP
“Murphy Lum’s leadership coaching ability has helped 
individuals to strengthen their personal leadership skills 
so they can play more constructive leadership roles in 
their respective organisations. His relentless drive in 
grooming leaders to acquire the right attitude and 
behavioural has undoubtedly increased their performance 
and productivity. 
I strongly recommend that organisations send their senior 
management to be coached by Murphy Lum. He can coach 
them on the right track to achieve their personal goal 
whilst aligning to the company’s business objectives. 
Whether you are one on one with him or with other 500 
participants, you can be assured that Murphy will give 
you the unwavering passion, energy and conviction.”
“Murphy is a very dedicated trainer and coach who 
provide good added value services to my 
management team for them to achieve great results. 
He is friendly and never hesitates to share ideas and 
give advices to people. We have learned so much 
from him and he has great understanding not only on 
business leadership needs but also the present 
market industry as a whole thus making his coaching 
relevant and effective. With his passionate attitude 
he is definitely determine to achieve goals with his 
business clients and partners. He is one of the rare 
talents that I find in SEA and I will not hesitate to 
introduce him and his coaching services to my 
business friends, all the best to him.”
Generating Organisational Learning & Development Framework 
Key Focus Areas; 
• Winning attributes 
• Leader skill development 
• Leadership influence 
ELSA Core 
Training 
6HELP Performance 
Appraisal 
Experiential 
Leadership 
Strengths 
Assessment 
development 
• Behavioural coaching 
Six 
Horizons of 
Emphatic 
Leadership 
Pathways
Experiential Leadership 
Strengths Assessment
 Addresses key lack 
of the usual online 
assessment 
exercises; 
 Presence of pressure, 
uncertainties & 
ambiguities 
Assesses observable 
behaviours tied to 
key leadership 
competencies 
 Can be company-specific 
or generic
 Assessment carried out via 4 key activities 
 Financial Challenge 
 Production Challenge 
 Boardroom (Communication) Challenge 1 
 Boardroom (Communication) Challenge 2 
 Business Acumen Challenge
Participants 
conduct self- and 
peer-assessment 
via a simplified 
360o feedback tool 
End with Learning 
Cluster – platform 
for participants to 
regroup and 
support each other 
to come up with 1 – 
3 “must-take” 
action steps.
Personal Aptitude 
Coaching Engagement
For Guaranteed and Measurable Leadership Growth
Well supported by a Premier global coaching network 
Successful high potentials 
Supporting 
Growing 
Leadership behaviour effectiveness 
Determined by selected 
stakeholders 
Improvements 
Supported by 
Proven and tested 
process globally
Well supported by a Premier global coaching network 
Determine Leadership Growth Areas 
Via Assessments Via Interviews 
Leading Change Involving Stakeholders 
Capturing Stakeholders’ 
Suggestions 
Monthly action plan Execution on the job 
Sustain Success --> Leadership Growth Progress Reviews 
Measurable growth Discipline to share Evidence of growth
L.E.A.R.N 
Framework
Unique Selling Proposition 
 Guided by the highly impactful LEARN Model; 
Lesson Sharing – participants are required to 
complete the pre-work exercises before attending 
the workshop as the Learning Conversation is build 
upon the pre-work exercises of every participant.
Unique Selling Proposition 
 Guided by the highly impactful LEARN Model; 
Experiential Learning Activities (ELAs) – when the 
work challenges of every participant is clearly 
established, they partake in customised ELAs to 
experience what worked and what didn’t work.
Unique Selling Proposition 
 Guided by the highly impactful LEARN Model; 
Assimilation of Learning Experience – the 
facilitator will regroup everyone to identify 
learnable moments for themselves through further 
Learning Conversations about the ELAs.
Unique Selling Proposition 
 Guided by the highly impactful LEARN Model; 
Reflective Learning – This is a vital component of 
the LEARN Model as it guides participants to reflect 
upon what make sense to them vis-à-vis the ELAs.
Unique Selling Proposition 
 Guided by the highly impactful LEARN Model; 
Next-Step Action Plan – Lessons would have been 
learnt uniquely by each participant and steps are 
taken to address current work challenges with the 
benefits of the lessons learnt.
Core Leadership Training Key Focus Areas 
 Winning Attributes required for the leader to 
exert the required influence on his/her team. 
 Leader Skill Development looks at specific 
skillsets and tool-set to enable the leader to 
carry out his/her role efficiently.
Key Focus Areas 
 Leadership Influence Development focuses on 
shaping mind-set over a longer period of time 
with tested principles, eco-system and culture. 
 Behavioural Coaching is employed to shape the 
leaders’ behaviours and attitudes.
6 Horizontal Empirical 
Leadership Pathway
Key Highlights of a Systemic Leadership Structure 
 Based on the work of Ram Charan, Stephen Drotter 
& James Noel (The Leadership Pipeline Model).
Key Highlights of a Systemic Leadership Structure 
 Addresses the 70% of the 70:20:10 Learning Model
Key Highlights of a Systemic Leadership Structure 
 Project-based leadership development strategy.
Key Highlights of a Systemic Leadership Structure 
 Project objectives clearly pre-determined to ensure 
development criteria has been fulfilled.
Key Highlights of a Systemic Leadership Structure 
 No or minimal “down-time” compared to classroom 
training.
Key Highlights of a Systemic Leadership Structure 
 Automatically builds leadership bench strengths at 
every level of the organisation.
www.coachingworks.com.my 
murphy@coachingworks.com.my

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Building Leaders The Coaching Way

  • 1. Brought to you by People Coaching Works Sdn Bhd
  • 2.  The History of People Coaching Works SB [PCW] The Guiding Principles of PCW The Performance of PCW The Offerings of PCW The Key Success Factors of PCW The USP of PCW What Others Felt About PCW Service Offerings
  • 3. Formerly known as MOBILETIVATION “Mobile” + “Motivation” Passion to develop leaders the coaching way
  • 4.
  • 5. Founded by Coach Murphy CMC (Aust), DMS (UK), Dip in Comp Studies, (UK), HND in Bus Studies (UK), ITP (USA), TTT(Mal), Cert in NLP (Aust), MCEC, DMS
  • 6. Worked as accountant, principal consultant, training director, MD/CEO
  • 7. “Respect is a two-way street, if you want to get it, you’ve got to give it.” Core values are Mutual Respect
  • 8. Shifting from ‘Gonna Do It’ to ‘Done It!’ Core values are Excellence in execution
  • 9. “Saying = meaning; and meaning = action.” Core values are Sincere intentions
  • 10. “Maintaining balance in fulfilling mutual expectations/roles and achieving mutually desired goals.” Core values are Harmony in relationship
  • 12.
  • 13. To help organisations achieve lasting results of peak performance by developing their leaders’ talents and capabilities through the coaching way.
  • 14. Lasting thru behavioural and mindset change. Talent & capabilities by way of identifying strengths and the ‘right fit’. Way means the best practices that has been tested and proven to consistently produce the desired results.
  • 15. To be the most effective coaches in meeting our clients’ leadership learning and development needs by walking their path, feel what they feel and do what it takes.
  • 16.
  • 17. • “Assessment-by-performance” • Observation report • ELSA intervention • 360 Coaching • CLEAR framework • PACE & EPIC interventions • Gamification • Experience • 6HELP intervention • 70:20:10-oriented • LearningLab • L.E.A.R.N framework Learning & Development Leadership Growth Strengths Assessment Executive Coaching
  • 18. CLARITY of S stated outcome M A R T D I V E N commonWILL to succeed - Readiness to participate - Learn & apply - Ample support & encouragement The Spirit of PARTNERSHIP The Joint Ownership of the Program The Mind Set to establish a Way-of-Life
  • 19. Timeless coaching principles Unique & diverse coaching experience Probed & experimented commonly used coaching models LEARN Framework & LearningLab Enriched coaching role plays as actual practice Developed coaching mind set • L • E A R N The Spirit of PARTNERSHIP
  • 20. “Murphy Lum’s leadership coaching ability has helped individuals to strengthen their personal leadership skills so they can play more constructive leadership roles in their respective organisations. His relentless drive in grooming leaders to acquire the right attitude and behavioural has undoubtedly increased their performance and productivity. I strongly recommend that organisations send their senior management to be coached by Murphy Lum. He can coach them on the right track to achieve their personal goal whilst aligning to the company’s business objectives. Whether you are one on one with him or with other 500 participants, you can be assured that Murphy will give you the unwavering passion, energy and conviction.”
  • 21. “Murphy is a very dedicated trainer and coach who provide good added value services to my management team for them to achieve great results. He is friendly and never hesitates to share ideas and give advices to people. We have learned so much from him and he has great understanding not only on business leadership needs but also the present market industry as a whole thus making his coaching relevant and effective. With his passionate attitude he is definitely determine to achieve goals with his business clients and partners. He is one of the rare talents that I find in SEA and I will not hesitate to introduce him and his coaching services to my business friends, all the best to him.”
  • 22.
  • 23. Generating Organisational Learning & Development Framework Key Focus Areas; • Winning attributes • Leader skill development • Leadership influence ELSA Core Training 6HELP Performance Appraisal Experiential Leadership Strengths Assessment development • Behavioural coaching Six Horizons of Emphatic Leadership Pathways
  • 25.  Addresses key lack of the usual online assessment exercises;  Presence of pressure, uncertainties & ambiguities Assesses observable behaviours tied to key leadership competencies  Can be company-specific or generic
  • 26.  Assessment carried out via 4 key activities  Financial Challenge  Production Challenge  Boardroom (Communication) Challenge 1  Boardroom (Communication) Challenge 2  Business Acumen Challenge
  • 27. Participants conduct self- and peer-assessment via a simplified 360o feedback tool End with Learning Cluster – platform for participants to regroup and support each other to come up with 1 – 3 “must-take” action steps.
  • 29. For Guaranteed and Measurable Leadership Growth
  • 30. Well supported by a Premier global coaching network Successful high potentials Supporting Growing Leadership behaviour effectiveness Determined by selected stakeholders Improvements Supported by Proven and tested process globally
  • 31. Well supported by a Premier global coaching network Determine Leadership Growth Areas Via Assessments Via Interviews Leading Change Involving Stakeholders Capturing Stakeholders’ Suggestions Monthly action plan Execution on the job Sustain Success --> Leadership Growth Progress Reviews Measurable growth Discipline to share Evidence of growth
  • 33. Unique Selling Proposition  Guided by the highly impactful LEARN Model; Lesson Sharing – participants are required to complete the pre-work exercises before attending the workshop as the Learning Conversation is build upon the pre-work exercises of every participant.
  • 34. Unique Selling Proposition  Guided by the highly impactful LEARN Model; Experiential Learning Activities (ELAs) – when the work challenges of every participant is clearly established, they partake in customised ELAs to experience what worked and what didn’t work.
  • 35. Unique Selling Proposition  Guided by the highly impactful LEARN Model; Assimilation of Learning Experience – the facilitator will regroup everyone to identify learnable moments for themselves through further Learning Conversations about the ELAs.
  • 36. Unique Selling Proposition  Guided by the highly impactful LEARN Model; Reflective Learning – This is a vital component of the LEARN Model as it guides participants to reflect upon what make sense to them vis-à-vis the ELAs.
  • 37. Unique Selling Proposition  Guided by the highly impactful LEARN Model; Next-Step Action Plan – Lessons would have been learnt uniquely by each participant and steps are taken to address current work challenges with the benefits of the lessons learnt.
  • 38. Core Leadership Training Key Focus Areas  Winning Attributes required for the leader to exert the required influence on his/her team.  Leader Skill Development looks at specific skillsets and tool-set to enable the leader to carry out his/her role efficiently.
  • 39. Key Focus Areas  Leadership Influence Development focuses on shaping mind-set over a longer period of time with tested principles, eco-system and culture.  Behavioural Coaching is employed to shape the leaders’ behaviours and attitudes.
  • 40. 6 Horizontal Empirical Leadership Pathway
  • 41. Key Highlights of a Systemic Leadership Structure  Based on the work of Ram Charan, Stephen Drotter & James Noel (The Leadership Pipeline Model).
  • 42. Key Highlights of a Systemic Leadership Structure  Addresses the 70% of the 70:20:10 Learning Model
  • 43. Key Highlights of a Systemic Leadership Structure  Project-based leadership development strategy.
  • 44. Key Highlights of a Systemic Leadership Structure  Project objectives clearly pre-determined to ensure development criteria has been fulfilled.
  • 45. Key Highlights of a Systemic Leadership Structure  No or minimal “down-time” compared to classroom training.
  • 46. Key Highlights of a Systemic Leadership Structure  Automatically builds leadership bench strengths at every level of the organisation.

Notas del editor

  1. Recognising the worthiness of each other in the process of achieving success. It’s the prerequisite for open communication and honest dialogue
  2. 5 enablers are; Focus – to drive measurable business outcomes by identifying the hands-on, pragmatic improvements that will create value Simplicity – to eliminate duplication & complexity & improve decision making by standardising & streamlining processes Speed – to accelerate development of lean & agile processes by reducing cycle time, boosting flexibility, managing workflow better & sharing information collaboratively Discipline – to develop robust PMS by establishing repeatable, predictable processes that connect long-term planning with daily execution Journey – to design a road map to business transformation