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What Is Innovation?
 Innovation is a new way of doing something or "new
stuff that is made useful“
 In organizational context, innovation may be linked to
improvements in efficiency, productivity, quality,
competitive positioning, market share, etc.
 Invention is the conversion of cash into ideas.
Innovation is the conversion of ideas into cash.
“Innovation distinguishes a leader from
a follower."
– Steve Jobs
logee : Have A Dream
 Create an inspiring vision
 Focus on your core competencies and competitive
advantage
 Develop a vision-focused innovation strategy
"If you can dream it, you can do it."
– Walt Disney
102: Inspire Your Team
 Communicate your strategic intent and launch a
crusade
 Create an inspiring culture, make business fun
 Inspire, empower and energize people
"Never underestimate the power of a small but
committed group of people to change the world.
Indeed, it is the only thing that ever has."
– Margaret Mead
3.141: Focus On Customers
 Strive to create innovative value for your customers
 Practice customer-driven innovation
 Involve customers in your process of new product
development
"You're headed in the right direction when you
realize the customer viewpoint is more important
than the company viewpoint."
– John Romero
2+2: Be Different
 Differentiate yourself and your product
 Strive to change the name of the game – introduce
radical innovations
 Practice Lateral Thinking
"We must be the change we wish to see
in the world."
– M.K. Gandhi
5: Question Everything
 Challenge assumptions, ask "Why?" and "What If?"
questions constantly
 Ask a lot of searching questions
 Question and reassess past decisions
"Some men look at things the way they are and ask why? I dream
of things that are not and ask why not?
– Robert Kennedy
√36: Synergize
 Build cross-functional expertise and systems thinking
skills
 Build and lead a cross-functional team
 Cross-pollinate ideas, leverage diversity, create
synergies
"You can't do carpentry if you only have a saw, or only a
hammer, or you never heard of a pair of pliers. It's when you
put all those tools into one kit that you invent.”
– Peter Drucker
28/4: Establish the Process
 Create a business model, rules, structure, and a
measuring system
 Provide strategic alignment (Ensuring that the above
fit together)
 Encourage jazz-like improvisation within a guiding
structure
"Without order nothing can exist – without
chaos nothing can evolve.“
- Anonymous
23: Take Risk
 Take entrepreneurial action – nothing venture,
nothing win
 Experiment, learn from market feedback
 Learn from failures to start again smarter
"Aversion to risk is deadly in business,
especially in industries marked by rapid
advances in technology."
– Ken Iverson
IX: Lead Change
 Create a mindset of creative dissatisfaction to reduce
resistance to change
 Lead by example, demonstrate entrepreneurial
leadership attributes
 Adapt to rapid internal and external change, create
positive change
"Never innovate to compete, innovate to
change the rules of the game."
– David O. Adeife
a16 : Be Entrepreneurial
 Develop and practice entrepreneurial creativity daily,
learn continually
 Look for opportunities everywhere and pursue them
 Be persistent, overcome obstacles, solve problems
creatively
"Innovation is the specific instrument of
entrepreneurship. The act that endows resources with
a new capacity to create wealth."
– Peter Drucker
1 Have a dream
2 Inspire your team
3 Focus on customers
4 Be different
5 Question everything
6 Synergize
7 Establish the process
8 Take risk
9 Lead change
10 Be entrepreneurial
Done !!!
Thank You!

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10.5 Commandments of Innovation

  • 1.
  • 2. What Is Innovation?  Innovation is a new way of doing something or "new stuff that is made useful“  In organizational context, innovation may be linked to improvements in efficiency, productivity, quality, competitive positioning, market share, etc.  Invention is the conversion of cash into ideas. Innovation is the conversion of ideas into cash. “Innovation distinguishes a leader from a follower." – Steve Jobs
  • 3. logee : Have A Dream  Create an inspiring vision  Focus on your core competencies and competitive advantage  Develop a vision-focused innovation strategy "If you can dream it, you can do it." – Walt Disney
  • 4. 102: Inspire Your Team  Communicate your strategic intent and launch a crusade  Create an inspiring culture, make business fun  Inspire, empower and energize people "Never underestimate the power of a small but committed group of people to change the world. Indeed, it is the only thing that ever has." – Margaret Mead
  • 5. 3.141: Focus On Customers  Strive to create innovative value for your customers  Practice customer-driven innovation  Involve customers in your process of new product development "You're headed in the right direction when you realize the customer viewpoint is more important than the company viewpoint." – John Romero
  • 6. 2+2: Be Different  Differentiate yourself and your product  Strive to change the name of the game – introduce radical innovations  Practice Lateral Thinking "We must be the change we wish to see in the world." – M.K. Gandhi
  • 7. 5: Question Everything  Challenge assumptions, ask "Why?" and "What If?" questions constantly  Ask a lot of searching questions  Question and reassess past decisions "Some men look at things the way they are and ask why? I dream of things that are not and ask why not? – Robert Kennedy
  • 8. √36: Synergize  Build cross-functional expertise and systems thinking skills  Build and lead a cross-functional team  Cross-pollinate ideas, leverage diversity, create synergies "You can't do carpentry if you only have a saw, or only a hammer, or you never heard of a pair of pliers. It's when you put all those tools into one kit that you invent.” – Peter Drucker
  • 9. 28/4: Establish the Process  Create a business model, rules, structure, and a measuring system  Provide strategic alignment (Ensuring that the above fit together)  Encourage jazz-like improvisation within a guiding structure "Without order nothing can exist – without chaos nothing can evolve.“ - Anonymous
  • 10. 23: Take Risk  Take entrepreneurial action – nothing venture, nothing win  Experiment, learn from market feedback  Learn from failures to start again smarter "Aversion to risk is deadly in business, especially in industries marked by rapid advances in technology." – Ken Iverson
  • 11. IX: Lead Change  Create a mindset of creative dissatisfaction to reduce resistance to change  Lead by example, demonstrate entrepreneurial leadership attributes  Adapt to rapid internal and external change, create positive change "Never innovate to compete, innovate to change the rules of the game." – David O. Adeife
  • 12. a16 : Be Entrepreneurial  Develop and practice entrepreneurial creativity daily, learn continually  Look for opportunities everywhere and pursue them  Be persistent, overcome obstacles, solve problems creatively "Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth." – Peter Drucker
  • 13. 1 Have a dream 2 Inspire your team 3 Focus on customers 4 Be different 5 Question everything 6 Synergize 7 Establish the process 8 Take risk 9 Lead change 10 Be entrepreneurial