Mera Medicare provides an online platform for healthcare professionals and customers to purchase medicines and medical supplies. It aims to address challenges such as lack of transparency, home delivery and efficiency for consumers, and difficulties expanding business and increasing visibility for pharmacists. Mera Medicare offers instant savings on brand and generic medicines, free delivery within 2-12 hours, and a digital record of medical bills and prescriptions. The document recommends that Mera Medicare focus on delivering excellent customer experiences by expanding its product offerings and associating with medical representatives to better serve retail medical shops and individual customers.

1. www.meramedicare.com
Nikita Chamaria
International Management
Institute- Kolkata (2014-2016)
COMPETITIVE ANALYSIS OF MERA MEDICARE

2. OVERVIEW OF HEALTH CARE INDUSTRY
I) Constituents of hospitals and allied services.
Hospitals: Government and Private
Allied Services: Medical Diagnostics and Pathlabs, Retail Pharma
Insurance, Medical Tourism
II) An underserved sector with high growth potential
Facilities per
‘000
Population as
per 2004 statistic
Population as
per 2004 statistic
Population as
per 2004 statistic
Country India China USA
Bed 1.5 43 7.4
Physicians 1.2 1.8 1.9
Nurses 0.9 1.9 7.5
According to a Yes Bank report current estimated size – US$35 billion
Expected to touch- US$77 billion
Growth rate comparable to pharmaceutical and software industry
Private sector players achieved 42.4% increase (combined)

4. COMPETITIOR ANALYSIS
Indirect Competitors
•Healthkart
•Online Medical store
•MeraPharmacy
•Buydrug
These companies are considered indirect competition because the
main market of the companies is more diversified.
Direct Competitiors
•Medidart
The above mentioned companies can be considered competition
because of type of services offered.

5. SERVICES OF MERA MEDICARE
It provides and effective tail platform to both health care professionals and
customers while solving their key challenges. It is not an e-commerce
platform.
Instant savings upto 15% on all brand medicines.
Instant savings of 40-60% if you choose Generic
Medicines:
Instant deliver in 2-12 hours
Free record of medical bills
Our hassle free 3 step order process.
Problems with existing systems
CONSUMERS
 Lack discount, transparency, home delivery and efficiency
 Digitization of prescriptions and bills not possible.
PHARMACISTS
 Expansion of business is difficult as well as expensive.
 Difficult to increase the visibility cost-effectively.
 Digitization of prescriptions and bills not possible.

7. RECOMMENDATIONS
“Customers are no longer buying products and services- they are
buying experiences delivered via the products and services”
Hence it is recommended that Mera medicare should focus on the
delivering services.
As people are becoming more and more health conscious, it can
focus on selling diet food along with the medicines.
It can associate itself with numerous Medical Representatives(MR’s).
The MR’s would be required o build their profiles on the website,
and list their offerings for the retail medical shops oe even for
individual customers if they can.
“WE DONT JUST SELL, WE CARE”

8. Overall a Smart Choice
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