Do you want your message shared far and wide? Of course you do! Learn why photos rule the internet and learn how you can maximize your media shares with photos and imagery—even if you are not a graphic artist. We will review epic photo moments and what made them epic. Quick list of studies showing more engagement with postings having photos.

1. Why Photos Rule the Internet Tony Cecala
W H Y P H O T O S R U L E T H E I N T E R N E T
T H E V I S U A L W E B A L W A Y S W I N S

2. Why Photos Rule the Internet Tony Cecala
O U T L I N E
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Images and Movies
Politics - Rule with Images
TV - Tune into Images
Photos Rule the Internet
Tools to Rock Your Images

3. Why Photos Rule the Internet Tony Cecala
P I N K F L O Y D
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4. Why Photos Rule the Internet Tony Cecala
L E D Z E P P E L I N
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5. Why Photos Rule the Internet Tony Cecala
T H E W H O
Why Photos Rule the Internet Tony Cecala

6. Why Photos Rule the Internet Tony Cecala
D E A D M A U 5
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7. Why Photos Rule the Internet Tony Cecala
D A F T P U N K
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8. Why Photos Rule the Internet Tony Cecala
U P S
Why Photos Rule the Internet Tony Cecala

9. Why Photos Rule the Internet Tony Cecala
F E D E X
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10. Why Photos Rule the Internet Tony Cecala
T A R G E T
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11. Why Photos Rule the Internet Tony Cecala
K O M E N
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12. Why Photos Rule the Internet Tony CecalaWhy Photos Rule the Internet Tony Cecala
S T A R B U C K S

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I M A G E S A N D M O V I E S
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14. Why Photos Rule the Internet Tony Cecala
S T A R W A R S
Why Photos Rule the Internet Tony Cecala

15. Why Photos Rule the Internet Tony Cecala
T R A N S F O R M E R S
Why Photos Rule the Internet Tony Cecala

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17. Why Photos Rule the Internet Tony Cecala
M O R P H E U S
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M O R P H E U S M E M E
Why Photos Rule the Internet Tony Cecala

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P O L I T I C S — R U L E W I T H I M A G E S
Why Photos Rule the Internet Tony Cecala

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W W I
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W W I
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W W I
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23. Why Photos Rule the Internet Tony CecalaWhy Photos Rule the Internet Tony Cecala

24. Why Photos Rule the Internet Tony Cecala
Guerrillero Heroico
(English: "Heroic
Guerrilla Fighter") is
an iconic photograph
of Marxist
revolutionary
Che Guevara taken
by Alberto Korda on
March 5, 1960, in
Havana, Cuba.
Why Photos Rule the Internet Tony Cecala

25. Why Photos Rule the Internet Tony Cecala
By the end of the 1960's,
the image in conjunction
with Guevara's subsequent
actions and eventual
execution, helped solidify
the charismatic and
controversial leader as a
cultural icon.
Why Photos Rule the Internet Tony Cecala

26. Why Photos Rule the Internet Tony Cecala
Maryland Institute College
of Art called the picture a
symbol of the 20th century
and the world's most
famous photo.
Versions of it have been
painted, printed, digitized,
embroidered, tattooed, silk-
screened, sculpted or
sketched on nearly every
surface imaginable.
Why Photos Rule the Internet Tony Cecala

27. Why Photos Rule the Internet Tony Cecala
K O R D A ’ S O R I G I N A L P H O T O
Why Photos Rule the Internet Tony Cecala

28. Why Photos Rule the Internet Tony CecalaWhy Photos Rule the Internet Tony Cecala

29. Why Photos Rule the Internet Tony Cecala
The Barack Obama "Hope" poster
is an image of Barack Obama
designed by artist Shepard Fairey,
which was widely described as
iconic and came to represent the
2008 Obama presidential campaign.
The image became one of the most
widely recognized symbols of
Obama's campaign message,
spawning many variations and
imitations, including some
commissioned by the Obama
campaign.
This led The Guardian's Laura
Barton to proclaim that the image
"acquired the kind of instant
recognition of Jim Fitzpatrick's Che
Guevara poster…”
Why Photos Rule the Internet Tony Cecala

30. Why Photos Rule the Internet Tony Cecala
Keep Calm and Carry On is
a motivational poster
produced by the British
government in 1939, several
months before the beginning
of the Second World War,
intended to raise the morale
of the British public in the
aftermath of widely predicted
mass air attacks on major
cities.
It was rediscovered in 2000,
has been re-issued by a
number of private companies.
Why Photos Rule the Internet Tony Cecala

31. Why Photos Rule the Internet Tony Cecala
T E L E V I S I O N — T U N E I N T O
I M A G E S
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B R E A K I N G B A D
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33. Why Photos Rule the Internet Tony CecalaWhy Photos Rule the Internet Tony Cecala

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G A M E O F T H R O N E S
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M A S H U P = G O T + B R E A K I N G
B A D
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W I N T E R I S
C O M I N G
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S E A S O N P R E M I E R E P R O M O T I O N
• 30 posters were created to
‘commemorate’ deaths in episodes
• shared on Facebook countless times
Why Photos Rule the Internet Tony Cecala

38. Why Photos Rule the Internet Tony CecalaWhy Photos Rule the Internet Tony Cecala

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T U M B L R A R T W O R K S I T E
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F A N A R T E N C O U R A G E D
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F A C E B O O K
• 140,000 Likes
• 13,000 Shares
Why Photos Rule the Internet Tony Cecala

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P H O T O S R U L E T H E I N T E R N E T
Why Photos Rule the Internet Tony Cecala

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2014 will be...
Why Photos Rule the Internet Tony Cecala
“2014 will be the year of short form
sound, sight and motion...gifs, vine
and instagram videos will deliver
greater viewership and higher
engagement than long-form.
Agencies will compete over who can
tell the shortest stories with the
biggest impact.
Consumers will be charmed as their
attention spans continue to
deteriorate!”
Julie Fleischer
Director, Media & Consumer Engagement
Kraft Foods
https://i.imgur.com/cC2CRpi.jpg

45. Why Photos Rule the Internet Tony Cecala
W H O H A S M O R E
P H O T O S ?
• Flickr
• Facebook
• Snapchat
• Instagram
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W H O H A S M O R E
P H O T O S ?
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0 75 150 225 300
Flickr
Facebook
Snapchat
Instagram
B I L L I O N S

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F A C E B O O K I S A P H O T O S H A R I N G
S I T E
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Kate Buck Jr. at
#DFWRocks2013

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E Y E S L O V E T O S C A N
H T T P : / /W W W . YO U R S P E A K E A S Y . C O M / W H Y - L I T E R A C Y - I S - O V E R R A T E D - T H E - I MP O R T A N C E - O F - I MA G E S - I N - YO U R - S O C I A L -
ME D I A /

49. Why Photos Rule the Internet Tony Cecala
• eBay 2001.
Why Photos Rule the Internet Tony Cecala
P I N T E R E S T - I F I C A T I O N O F T H E
W E B .

50. Why Photos Rule the Internet Tony Cecala
• eBay 2014.
P I N T E R E S T - I F I C A T I O N O F T H E
W E B .
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T W I T T E R M A K E S
I M A G E S M O R E
D O M I N A N T
I N T H E
S T R E A M .
H T T P : / / B L O G . B U F F E R A P
P . C O M / T H E - P O W E R - O F -
T W I T T E R S - N E W -
E X P A N D E D - I M A G E S -
A N D - H O W - T O - M A K E -
T H E - M O S T - O F - I T

52. Why Photos Rule the Internet Tony Cecala
I M A G E S A R E N O W I N
T H E S T R E A M .
H T T P : / / B L O G . B U F F E R A
P P . C O M / T H E - P O W E R -
O F - T W I T T E R S - N E W -
E X P A N D E D - I M A G E S -
A N D - H O W - T O - M A K E -
T H E - M O S T - O F - I T

53. Why Photos Rule the Internet Tony Cecala
B L O G W I T H P H O T O S
P O S T S W I T H T H U M B N A I L S A R E M O R E L I K E L Y T O G E T
C L I C K E D .

54. Why Photos Rule the Internet Tony Cecala
R I S E O F T H E
G I F
• Journalists explored the
use of GIFs in reporting,
especially in sports.
• Animated GIFs are now
on Twitter
Why Photos Rule the Internet Tony Cecala
H T T P : / / I L O V E I L L U S T R A T I O N . B L
O G S P O T . C O M / 2 0 1 4 / 0 6 / I N -
H O N O R - O F - R E L E A S E - O F - N E W -
F L O R A L . H T M L

55. Why Photos Rule the Internet Tony Cecala
T W E E T S W I T H I M A G E S
G E T 1 8 % M O R E C L I C K S .
H T T P : / / B L O G . B U F F E R A P P . C O M / T H E - P O W E R - O F - T W I T T E R S - N E W - E

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T W E E T S W I T H I M A G E S
8 9 % M O R E F A V O R I T E S
H T T P : / / B L O G . B U F F E R A P P . C O M / T H E - P O W E R - O F - T W I T T E R S - N E W - E

57. Why Photos Rule the Internet Tony Cecala
T W E E T S W I T H I M A G E S :
1 5 0 % M O R E R E T W E E T S
H T T P : / / B L O G . B U F F E R A P P . C O M / T H E - P O W E R - O F - T W I T T E R S - N E W - E

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P H O T O S G E T S H A R E D
I M A G E : I M G U R , T H I S S
7 . 8 M I L L I O N V I E W S

59. Why Photos Rule the Internet Tony Cecala
W O R D S + P H O T O
S = B O O M !
• Was 2013 the year
memes went
mainstream?
Why Photos Rule the Internet Tony Cecala

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T O O L S T O R O C K Y O U R I M A G E S

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https://www.canva.com
C A N V A

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F X P H O T O S T U D I O P R O
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P I X L R . C O M
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U N S P L A S H . C O M
Why Photos Rule the Internet Tony Cecala

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P I C J U M B O . C O M
Why Photos Rule the Internet Tony Cecala
https://www.facebook.com/pages/MyDannie/144702875542507
http://picjumbo.com/girl-with-heart/

66. Why Photos Rule the Internet Tony CecalaWhy Photos Rule the Internet Tony Cecala
https://itunes.apple.com/us/a
pp/sparks-express-it-in-
seconds/id886589379?ls=1
&mt=8
S P A R K S F O R I P H O N E

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V I S U A L . L Y
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R E S O U R C E L I N K S
LinkedIn and the Visual Web
http://readwrite.com/2014/06/0
4/linkedin-visual-web-cover-
photos-backgrounds
10 Types of Photos to Boost
Your Social Media
Engagement
http://mashable.com/2014/04/2
4/social-media-images/
Creative Commons
http://CreativeCommons.org
Harness the Power the
Power of Images
http://basicblogtips.com/breath
e-life-into-old-posts.html
How to Create Awesome
Social Media Visual Content
http://www.slideshare.net/GKa
wasaki/how-to-create-
awesome-social-media-visual-
content-that-gets-results
53+ Sources for Free Images
http://blog.bufferapp.com/free-
image-sources-list
5 Things Reddit Can Teach
Us About Creating Viral
Images
http://thenextweb.com/creativit
y/2014/06/13/5-things-reddit-
can-teach-us-creating-viral-
images/
Unsplash - free hi-res photos
http://unsplash.com
PicJumbo - free photos
http://picjumbo.com
Canva
http://canva.com
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b i t . l y / t o n y s l i d e s
T O N Y C E C A L A , P H . D .
Why Photos Rule the Internet Tony Cecala