What do we know about sound? What don't we know about sound? How can we better leverage sound as a tool for valuable customer experiences? Noel Franus and Martyn Ware of Sonic ID simplify the concepts of "sonic branding" and "audio identity" for the DMI Synergy Conference in Cincinnati, June 2008.

1. Demystifying Sonic
Branding and Identity
DMI Synergy Conference, Cincinnati
Noel Franus, Sonic ID US
Martyn Ware, Sonic ID UK

2. We create identities, music
and experiences in sound to
transform brands.

3. What do we
understand
about sound?

4. What do we
understand
about sound?

5. What don’t we
understand
about sound?

6. Sound is ubiquitous.

7. Sound shapes our
thoughts and actions.

8. Sound is emotion.

9. Daniel Levitin
“Our neuroimaging studies
show amygdala activation
to music...repetition, when
done skillfully by a master
composer, is emotionally
satisfying to our brains,
and makes the listening
experience as pleasurable
as it is.”