1. MULTI-PLUG

3. DESCRIPTION
This is a plug that when we press it
goes back and we obtain a multi-plug
with five plugs for load the phones and
others utilities.

5. TARGET AUDIENCE
• This product is aimed at people who
own their own houses and wouldn’t
like to spend too much on or have
too many multi plug adapters.
• They live in urban and metropolitan
areas and they can’t go to the shops
for shopping multi plug adapters

7. LOCATION AND SALES
This product could put to sell in
amazon.com and them it could sell in
some shops.

9. COST ANALYSIS
• Start up costs:
• New Moulding Machine
• Plastic Mould
• Assembly Jig
•
Total
• Fixed costs / month:
€60,000
€ 9,000
€ 3,000
€ 72,000
Nil
• Variable costs:
• Plastic beads
• Electrical conductors
• Packaging
•
Total
€0.50 per unit
€0.95 per unit
€0.15 per unit
€1.60 per unit

10. BREAK EVEN POINT
Fixed Cost
Variable cost
Selling Price
€ 72.000,00
€
1,60
€
10,00
Contribution per Unit
€
Break Even Point
8,40
8571

12. CO-WORKERS

14. SWOT ANALYSIS
Strengths
Convenient
Less Space
Functional
Opportunities
Organized
Wires
Aesthetically
pleasing
Weaknesses
Pain of
Change
Installation
Threats
Cost of
alternatives

16. LOCAL COMPETITION
The principal
competitor is the
adaptors or multiple
socket because they are
more cheap but the
multi-plug it’s much
more modern and it’s
better.