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Facebook Tips, Tricks & Case Studies

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Olaf Nitz
Olaf Nitz

Olaf Nitz: Presentation at the ETC E-Business Academy about Facebook

Tecnología
1 de 35
Facebook - tips, tricks and best practices Olaf Nitz Internet Strategy Austrian National Tourist Office
Social Media is like teen sex. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Some Numbers about Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Growth
WHY USE FACEBOOK?
Why should NTOs use Facebook? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring Success ,[object Object],[object Object],[object Object],[object Object]
HOW TO USE FACEBOOK?
Steps of Engagement Share Button User Account Ads Pages & Groups Face-book Con-nect Appli-cations
FACEBOOK PAGES
Creating a Page
Facebook Pages
Fan Page Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook „Newsletter“
Insights on Fan Pages
CASE STUDIES
Landingpage
Landingpage
Profile Picture
Arranging Boxes
Blog Integration
Newsletter Integration + Discount
Games
Specials
Call to action
Booking Engine
Reviews
Problem: no content
Problem: Findability
Problem: Findability
Problem: Language
Problem: Tonality
Problem: Spam
Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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