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Case Study: 2010 Vancouver Olympics Behind-the-Scenes Story: NBC and Cisco Team Up to Show the Power of Collaboration and Social Media

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Petra Neiger
Petra Neiger

Find out how NBC and Cisco put content creation in the hands of the athletes and used social media to share the footage with the world. Plus, 7 things we would do differently next time.

TecnologíaEmpresariales
1 de 15
June 29, 2010 2010 Vancouver Olympic Winter Games The Power of Social Media & Collaboration
The Foreword ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Objectives ,[object Object],[object Object],[object Object]
Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pre-Event ,[object Object],Cisco Facebook Cisco Blogs Cisco YouTube videos Cisco Twitter Anticipation Building
Event ,[object Object],Athletes create video using Flip provided by Cisco NBC edits user-generated footage Cisco Social Media Channels NBC Social Media channels Edited videos distributed via
Event ,[object Object],NBC displays NBC and Cisco tweets on NBCOlympics.com Cisco blog points back to NBCOlympics.com and embeds user-generated video Online marketing to help promote social media and UGC Social media to help promote online marketing and UGC NBCOlympics.com hosts athlete’s video
[object Object]
The Power of a Facebook Post Cisco Employee with over 600 friends’ posts note about athletes using Flip cameras at Olympics Cisco Social Media Program Manager responds back Microsoft Friend with over 3,000 friends comments on post Microsoft Friend creates related blog & video with approx. 50-60,000 visits per month Microsoft Friend tweets blog with approx. 50,000 followers 1 post reaches over 50,000 users
The Power of a Blog ,[object Object],[object Object],[object Object],[object Object]
The Power of Collaboration From January 2010 to March 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Six Things We Would Do Differently Next Time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Many Thanks to….. ,[object Object],[object Object],[object Object],[object Object]
 

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Case Study: 2010 Vancouver Olympics Behind-the-Scenes Story: NBC and Cisco Team Up to Show the Power of Collaboration and Social Media

  • 1. June 29, 2010 2010 Vancouver Olympic Winter Games The Power of Social Media & Collaboration
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  • 10. The Power of a Facebook Post Cisco Employee with over 600 friends’ posts note about athletes using Flip cameras at Olympics Cisco Social Media Program Manager responds back Microsoft Friend with over 3,000 friends comments on post Microsoft Friend creates related blog & video with approx. 50-60,000 visits per month Microsoft Friend tweets blog with approx. 50,000 followers 1 post reaches over 50,000 users
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