The document discusses policies to support design. It provides examples of the UK's "World Class Performance Programme" that invests over £100 million annually in elite British athletes. This long-term investment has significantly increased UK medals in the Olympics from 1 gold in 1996 to 19 golds in 2008. The document also defines design policy as translating political vision into programs and actions to develop design resources and encourage their use. Design policies are implemented through programs in areas like education, awards, and business support. Finally, the document compares design policy approaches in countries like Finland, Korea, Brazil and India.
4. How to make Great Britain a winner in the Olympic Games?
= How to increase the number of medals?
?
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5. “World Class Performance Programme”
Since 1997 (long-term investment)
G.Raulik-Murphy Nov.08
£100m per year is invested in
Britain's top athletes by UK Sport
both National Lottery and Government Exchequer funds
7. policy?
What is
The process by which governments translate their
political vision into programmes and actions to
deliver outcomes - desired changes in the real world.
(UK National School of Government)
What is design policy?
The process by which governments translate their
G.Raulik-Murphy Nov.08
political vision into programmes and actions in order to
develop national design resources and encourage their
effective use in the country.
8. A design policy is implemented by programmes:
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EDUCATION
Education programmes
(degree and postgraduate levels)
Professional training …
9. The policy provides the vision, integration and monitoring:
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G.Raulik-Murphy Nov.08
designers
EDUCATION
20. Design
Policy
Strategy
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They are all industrial policies.
21. Design policy
(generic model):
The most common intervention,
present in most countries.
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Government intervention justified on
market failure
or opportunities
22. Design is not the only factor
in an industrial policy
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23. Design is not the only factor
in an industrial policy
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For an industry-led design policy,
exploring links with other policies is very important
28. SIMILAR design policy strategy
CONTRASTING policy delivery
The same strategy cannot be delivered in
different countries, where there are different
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political, economic and social environments.
32. Recognise weaknesses
Build on strengths
Identify opportunities
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33. Recognise weaknesses
Build on strengths
Identify opportunities
Have a vision (policy is long term impact)
“It typically takes
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around 8 years to reach
their peak once their
talent has been
identified.”
(UK Sport)
34. Recognise weaknesses Besides the World
Class Performance
Programme, which
invests directly in
Build on strengths sports and athletes:
- Coaching Programme
- Scientific and medical
support
Identify opportunities
- Ensuring athletes a
full-time career in sport
- Identification of future
Have a vision (policy is long term impact) talent
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Operate with other policies
35. Recognise weaknesses
Build on strengths
Identify opportunities
Have a vision (policy is long term impact)
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Operate with other policies
Go for differentiation – competitive advantage
36. and most important:
Find other policy areas where design can play a role
?
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because we believe that design can contribute to society
and economy growth not only through products and
services but also through strategic thinking.