Highly Converting Pages

1. IsYour Website Optimized
for Conversions?
Elements of Highly Converting Pages for Maximized Profit
Roland Mirabueno
Conversion Rate Optimization Expert
Saturday, September 21, 13

2. Are you
pumping
money to a
leaky bucket?
Saturday, September 21, 13

3. How much time and money
do you spend sending traffic
to your website?
Saturday, September 21, 13

4. How much time and money
do you spend making sure
that your website if
performing for you?
Saturday, September 21, 13

5. Why Selling to the Logical
Mind Won’t Bring Results
Tim Ash
Saturday, September 21, 13

6. Reasons & Plans
Saturday, September 21, 13

7. Feels & Remembers
Saturday, September 21, 13

8. Reacts & Survives
Saturday, September 21, 13

9. Who is your potential
customer?
• Automatic
• Lazy
• Impatient
• Drowning in Information
• Has multiple tabs open
• Has multiple devices
Saturday, September 21, 13

10. Does your website...
• Tell the visitor what the website is about in
3 to 5 seconds?
• Tell the visitor what you want them to do
on the website? Is your call to action
obvious?
• Use images that add value to your content?
Saturday, September 21, 13

11. “Deliver relevant information,
with proper timing, in the
right form”
The Goal of Conversion Rate Optimization:
Saturday, September 21, 13

12. Basic Checklist to Make Sure
Your Website is Optimized...
• Does your headline communicate your value
proposition?
• Did you introduce your call to action at the right
time?
• Did you use visual hierarchy to highlight important
parts of your websites?
• Does your copy have persuasive elements?
• Is my site ZMOT friendly?
Saturday, September 21, 13

13. Headline
• Benefit vs Modality
• Specificity
• The 3 to 5 Second Rule
• Distraction-Free
• Well-Branded
Saturday, September 21, 13

14. Call to Action
• Match your message
• Must be noticeable and stands out
• Use verbs (action words)
• Make your language consistent
Saturday, September 21, 13

15. Visual Hierarchy
Let’s do some exercises...
Ready?
Saturday, September 21, 13

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26. Visual Hierarchy
• Use White Space
• It’s not about the color, it’s about the
contrast
• Size matters (the bigger, the more
important it seems)
• Use visual cues to highlight where the eyes
should go first
Saturday, September 21, 13

27. Visual Hierarchy:
Things to Avoid
• Images of People Looking atYourVisitor
• Images of People Looking Outside the
Screen
• Stock Photos (Real Images are always
better)
• Photos that were added for design and not
context
Saturday, September 21, 13

28. Copy
• Relevance (Do you offer the solution to your visitor’s
problem?)
• Trust Building (social proof, reality infusion, badges, seals)
• Relatable and Likable (Are you just like your visitor? Do you
understand what they are going through?)
• Friction (Turn away some people and focus on a particular
group to solidify your offer and message)
• Market Sophistication (Do you know how aware your
potential customers are about you?)
• Tone, Pain vs Desire - Overall Writing Style
Saturday, September 21, 13

29. Zero Moment of Truth
• Navigation Bars Need to have Call to Action
• Craft a signup page and link it from the homepage
• Optimize pages that gets more visit
• Rearrange the elements presented on the homepage
Saturday, September 21, 13

30. Live Optimization Clinic
Saturday, September 21, 13