This case is used to illustrate how people (including designers) may ignore the real impact of their decisions.

2. Worse to the environment?
Hummer Cottonelle

3. Worse to the environment?
Hummer Cottonelle

4. Worse to the environment?
H2 and H3 drivers get 4.63 times as
many tickets as the average driver. quot;Be Kind to Your
Behindquot; campaign
http://blog.wired.com/cars/2009/01/hummers-can-hid.html

6. quot;This is a product that we use
for less than three seconds and
the ecological consequences
of manufacturing it from trees is
enormousquot;
Allen Hershkowitz

7. Making toilet paper from virgin
wood is a lot worse than driving
Hummers in terms of global
warming

8. Making toilet paper has a
significant impact because of
chemicals used in pulp
manufacture and cutting down
forests

9. http://www.cottonelle.com/ca/faq.aspx

10. More than 98% of the toilet roll
sold in America comes from
virgin wood.
In Europe and Latin America,
up to 40% of toilet paper comes
from recycled products.

11. quot;Americans in
particular like the
softness and strength
that virgin fibres
provides. It's the
quality and softness
the consumers in
America have come to
expect.quot;

14. What can you do?

15. www.greenpeace.org/usa/campaigns/forests/tissueguide

16. http://discovermagazine.com/

17. http://www.thegreenguide.com/

18. http://perc.ca/waste-line/hidden/
On a daily basis people are faced with options.
Should I drive to work or take the bus? Should I
walk to school or get a ride? Should I be using a
polystyrene foam cup or a paper one? Should I
buy cloth or disposable diapers for my newborn?
Should I accept paper or plastic bags at the
grocery store?
Sometimes the answer may be obvious but
often times there are heated debates behind
these seemingly simple questions

19. Be informed
Be critical
Be coherent
http://savetheplasticbag.com

20. Think systemic