2. The Business
Bry-Air was founded in 1964 and has been a customer-focused leader in the field of industrial size
dehumidifiers for over 40 years. Located in Sunbury, Ohio the company is one of the leading
manufacturers of dehumidifiers and sells desiccant dehumidifier products and systems for technically
complex applications with critical quality requirements in both industrial and commercial markets.
The companies that would use their dehumidification units would be businesses in the following
fields: pharmaceuticals; food; electronics; medical; military; storage; education; restaurant; water
treatment; surface preparation; plastics and many others to solve their unique moisture removal
problems.
3. The business part II
Competitors of Bry-Air are: Munters, Kathabar, and Trane.
4. target audience
Since the company makes dehumidification units for companies in the following industries:
pharmaceuticals; food; electronics; medical; military; storage; education; restaurant; water treatment;
surface preparation; plastics and many others to solve their unique moisture removal problems.
The target audience of my branding system will be people in these industries. The will be looking for
a dehumidification system that is clean cut, to the point and something that is going to keep their
attention. The more professional the system is the better chance that companies will hire Bry-Air to
solve their dehumidification needs. This is an adult business, so target audience is going to be adults.
5. The Problem/project
The problem is that Bry-Air needs a new branding system. The current one that they have is old and
outdated. They need a fresh new look to hopefully draw in some new clients and for the company to
continue growing and serving the industry that it does. After talking to Bry Air, the marketing
manager and I agreed in re-creating the following things for the company.
• Logo
• Letterhead
• Business Card
• Website Homepage Mock
• Meat Brochure
• Company Fact Sheet
• Envelope Design
6. How?
Make a better logo for the letterhead,
business cards, and company fact
sheet.
Update the website and make it more
organized and clean than what it is.
Redesign their literature that they give
out to customers to get more business.
7. Assumptions and risks
Expectations and commitments from both you and your client.
The client and I plan on spending on two days a week working on the branding
system. That way I can get valuable feedback asap. Emailing work back and forth
might also happen.
What might go wrong?
Time constraints, client might not like what I have planned.
What will you do to prevent it?
Work as much as I can to not fall behind and find a happy medium for the client, and
try to do whatever they want me to. If any serious problems arise, I will talk to the
client and come up with the best solution to problems and issues.
8. When?
This is something that I will be working on throughout the quarter of this class. I have a meeting with
the head of marketing on Friday so that we can get started on this branding system.
