1. Become a User Experience Designer in 45 Minutes By Sara Summers

2. Design can seem like a black art.

3. The toys, messy desks, strange lingo…

4. User experience is all around us.

6. User experience can be reduced to one idea: The practice of design that is on behalf of the user in order to bring about purposeful change and meaning.

7. …I will tell you to sketch, prototype and be a savvy storyteller.Oh and test, test, test.

8. …I will tell you to sketch, prototype and be a savvy storyteller.Oh and test, test, test. Let’s start with understanding…

9. It is no longer acceptable to simply serve user’s needs.

10. People want:delight, discoverability, fun, enchantment, rewards, excitement, connection, goals, direction, participation, generosity, exploration, play, engagement, serendipity, seduction

11. No problem right?!

12. TYPICAL REQUIREMENTS LIST- Technology constraints- What we think we want- What someone else told us we need- The internal org legacy decision- What the competitor has- What executive management insists we need

14. Actionable

15. Insightful

17. REQUIREMENTS LIST- Technology constraints- What we think we want- What someone else told us we need- The internal org legacy decision- What the competitor has- What executive management insists we need HUMAN People’s aspirations say more about what they truly desire than past behavioror what they say they want.

18. Psychology

19. UX Problem 1: We have to have a sign in page

20. Awesome, I want to play with that…

21. Ughhhhhhh…

22. Ok, almost there…

23. Why is this one better?

24. You can still see why you are there and it looks like nearly instant reward.

25. UX Problem 2: Our product has a lot of forms to fill out (either task driven or data collection based)

26. Typical form layout

27. *Everything is required

28. Unclear/ Duplicate info?

29. Huh, this looks easy…

30. I can jump right in…

31. If you either want or need people’s data, make it clear, dead simple and ENJOYABLE.

32. Web Form Design by Luke Wroblewski

33. An organized, useable product or application isn’t enough anymore.

34. UX patterns help people get things done (and have fun doing it).

35. Experience patterns for people: Task progression:indicators, orientation & engagement Transitions:recognition, reassurance & status Getting things done:directives, online brain & human(ize) error

36. Task progression: Satisfies and serves user’s goals. indicators engagement orientation

37. Transitions: ‘Is this thing on?!’ Calming frustration & fostering delight. recognition status reassurance

38. Getting things done: Task easing, comfort and memory. directives human(ize) error online brain

39. More great patterns here: quince.infragistics.com/

40. Game Theory

41. Mashable.com - December 2009

42. 18 Million 69 Million Active, monthly players Mashable.com - December 2009

43. What is the deal?!

44. Farmville has the secret sauce: Your real friends… …who you can gift(free!!) Easyand enjoyable to play. Tons ways to connect and customize.

45. Friends:reciprocity and teamwork required.

46. Learning:easy start w/ depth for skill and mastery.

47. Customizable: Zynga listened to user feedback. Don’t want to farm veggies? They made flowers, vineyards, extra livestock. No pets in Farmville? They made dogs.

48. Games and UX are: “…a series of meaningful choices.” - Sid Meier, Civilization

49. A good, contagious game has: - Points - Badges - Levels - Status Easy enough…

50. A good, contagious game has: - Points – Encourage & reinforce good behavior - Badges – Acknowledge completion & participation - Levels – Reward milestones & unlock more stuff - Status – Top User benefits; runs discussions, perks

51. A good, contagious game has a SOUL. - Relevant –adds to my life - Realistic – fits into my life - Trustworthy – I do good things/makes me better - Intrinsic–Learn, problem solve, help out, desirable

52. What happens when we don’t reward correctly? People feel deceived, bribed and despise you for it.

53. Understanding human incentives:Punished by Rewards byAlfie Kohn

54. Amazing game theory: The Art of Game Design by Jesse Schell

55. Ubiquity

56. Ubiquitous computing The term was coined by Mark Weiser, Chief Technologist at Xerox Research, in 1988… …describes human-computer interaction where information processing completely integrated into everyday objects and activities.

57. Ubiquitous computing Launched research around: - Distributed and mobile computing - User experience and interaction - Content and context awareness

58. Ubiquitous computing Defines devices that THINK and improve day to day life.

59. “In this world of ubiquitous computing, where there are different types of information appliances - your car, your watch, your phone - how do these things work together as a society of appliances that exists within a society of people.” - Bill Buxton, on the future of experience design

60. We have a lot to design and build for…

61. Tools should enable and drive the content not just the structure or device.

63. The tools connect our experiences…so we can focus on context and user goals.

64. …so you can be experience INNOVATORS