2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
ROMPECABEZAS DE ECUACIONES DE PRIMER GRADO OLIMPIADA DE PARÍS 2024. Por JAVIE...JAVIER SOLIS NOYOLA
El Mtro. JAVIER SOLIS NOYOLA crea y desarrolla el “ROMPECABEZAS DE ECUACIONES DE 1ER. GRADO OLIMPIADA DE PARÍS 2024”. Esta actividad de aprendizaje propone retos de cálculo algebraico mediante ecuaciones de 1er. grado, y viso-espacialidad, lo cual dará la oportunidad de formar un rompecabezas. La intención didáctica de esta actividad de aprendizaje es, promover los pensamientos lógicos (convergente) y creativo (divergente o lateral), mediante modelos mentales de: atención, memoria, imaginación, percepción (Geométrica y conceptual), perspicacia, inferencia, viso-espacialidad. Esta actividad de aprendizaje es de enfoques lúdico y transversal, ya que integra diversas áreas del conocimiento, entre ellas: matemático, artístico, lenguaje, historia, y las neurociencias.
Instrucciones del procedimiento para la oferta y la gestión conjunta del proceso de admisión a los centros públicos de primer ciclo de educación infantil de Pamplona para el curso 2024-2025.
ROMPECABEZAS DE ECUACIONES DE PRIMER GRADO OLIMPIADA DE PARÍS 2024. Por JAVIE...JAVIER SOLIS NOYOLA
El Mtro. JAVIER SOLIS NOYOLA crea y desarrolla el “ROMPECABEZAS DE ECUACIONES DE 1ER. GRADO OLIMPIADA DE PARÍS 2024”. Esta actividad de aprendizaje propone retos de cálculo algebraico mediante ecuaciones de 1er. grado, y viso-espacialidad, lo cual dará la oportunidad de formar un rompecabezas. La intención didáctica de esta actividad de aprendizaje es, promover los pensamientos lógicos (convergente) y creativo (divergente o lateral), mediante modelos mentales de: atención, memoria, imaginación, percepción (Geométrica y conceptual), perspicacia, inferencia, viso-espacialidad. Esta actividad de aprendizaje es de enfoques lúdico y transversal, ya que integra diversas áreas del conocimiento, entre ellas: matemático, artístico, lenguaje, historia, y las neurociencias.
Instrucciones del procedimiento para la oferta y la gestión conjunta del proceso de admisión a los centros públicos de primer ciclo de educación infantil de Pamplona para el curso 2024-2025.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Resumen u7
1. Unidad didáctica 7 La clasificaciónde losseresvivos.Microorganismos.
Biología y Geología 1ºESO PiedadSerranoCobo
UNIDAD DIDÁCTICA 7. LA CLASIFICACIÓN DE LOS SERES VIVOS. MICROORGANISMOS.
BLOQUE 3. LA BIODIVERSIDAD EN EL PLANETA TIERRA.
CONTENIDOS.
- Sistemasde clasificaciónde losseresvivos.Conceptode especie.Nomenclaturabinomial.
- Reinosde losseresvivos:Moneras,Protoctistas,Fungi,MetafitasyMetazoos.
CRITERIOS DE EVALUACIÓN Y ESTÁNDARES. Puntos de estándares: 8,5.
4. Comprender la necesidad de clasificar los seres vivos y conocer los criterios en los que se basan los sistemas de
clasificación.
4.1. Justifica la necesidad de clasificar los seres vivos. B 1,5
4.2. Identifica criterios discriminatorios y objetivos para clasificar los seres vivos. I 1
5. Conocer las principales categorías taxonómicas y definir el concepto de especie.
5.1. Diferencia el Sistema Natural de los demás sistemas de clasificación. I 1
5.2. Explica el concepto de especie y aplica la nomenclatura binomial B 1,5
5.3. Relaciona animales y plantas comunes con su grupo taxonómico aplicando criterios de
clasificación.
I 1
6. Identificar los Reinos a partir de sus principales características.
6.1. Caracteriza los reinos y clasifica organismos comunes justificándolo. I 1
6.2. Explica la importancia ecológica de los reinos. A 0,5
7. Utilizar claves dicotómicas u otros medios para la identificación y clasificación de organismos comunes.
7.1. Clasifica organismos comunes a partir de claves dicotómicas sencillas. I 1
APARTADOS.
1. La clasificación de los seres vivos.
2. Los reinos y la biodiversidad.
3. Los microorganismos.
4. Reino moneras.
5. Reino protoctistas.
6. Reino hongos.
2. Unidad didáctica 7 La clasificaciónde losseresvivos.Microorganismos.
Biología y Geología 1ºESO PiedadSerranoCobo
UNIDAD DIDÁCTICA 7. LA CLASIFICACIÓN DE LOS SERES VIVOS. MICROORGANISMOS. BLOQUE 3. LA
BIODIVERSIDAD EN EL PLANETA TIERRA.
Reparto de criterios y estándares.
1.La clasificación de los seres vivos.
4.Comprender la necesidad de clasificar los seres vivos y conocer los criterios en los que se basan los sistemas de
clasificación.
4.1. Justifica la necesidad de clasificar los seres vivos. B 1,5
4.2. Identifica criterios discriminatorios y objetivos para clasificar los seres vivos. I 1
5. Conocer las principales categorías taxonómicas y definir el concepto de especie.
5.1. Diferencia el Sistema Natural de los demás sistemas de clasificación. I 1
5.2. Explica el concepto de especie y aplica la nomenclatura binomial B 1,5
5.3. Relaciona animales y plantas comunes con su grupo taxonómico aplicando criterios de
clasificación.
I 1
2.Los reinos y la biodiversidad.
6. Identificar los Reinos a partir de sus principales características.
6.1. Caracteriza los reinos y clasifica organismos comunes justificándolo. I 1
6.2. Explica la importancia ecológica de los reinos. A 0,5
7. Utilizar claves dicotómicas u otros medios para la identificación y clasificación de organismos comunes.
7.1. Clasifica organismos comunes a partir de claves dicotómicas sencillas. I 1
3.Los microorganismos.
4.Reino moneras.
5.Reino protoctistas.
6.Reino hongos.
7. Utilizar claves dicotómicas u otros medios para la identificación y clasificación de organismos comunes.
7.1. Clasifica organismos comunes a partir de claves dicotómicas sencillas. I 1
(Apartados 3 a 6, ESTUDIAR TABLAS DE APUNTES Y SOLO LO SUBRAYADO DEL LIBRO. Tabla para poder
clasificarlos).
3. Unidad didáctica 7 La clasificaciónde losseresvivos.Microorganismos.
Biología y Geología 1ºESO PiedadSerranoCobo
UNIDAD DIDÁCTICA 7. LA CLASIFICACIÓN DE LOS SERES VIVOS. MICROORGANISMOS. BLOQUE 3. LA
BIODIVERSIDAD EN EL PLANETA TIERRA.
RESUMEN.
Hacer introducción con relación a los otros temas. Estudiamos el Universo, el Sistema Solar, como planeta la Tierra,
las capas de la Tierra (geosfera, atmósfera, hidrosfera y biosfera). Este tema, hasta el tema 10, nos centramos en la
biosfera. Pizarra. CLASIFICACIÓN DE LOS SERES VIVOS.
1.La clasificación de los seres vivos.
4.Comprender la necesidad de clasificar los seres vivos y conocer los criterios en los que se basan los sistemas de
clasificación.
4.1. Justifica la necesidad de clasificar los seres vivos. B 1,5
4.2. Identifica criterios discriminatorios y objetivos para clasificar los seres vivos. I 1
5. Conocer las principales categorías taxonómicas y definir el concepto de especie.
5.1. Diferencia el Sistema Natural de los demás sistemas de clasificación. I 1
5.2. Explica el concepto de especie y aplica la nomenclatura binomial B 1,5
5.3. Relaciona animales y plantas comunes con su grupo taxonómico aplicando criterios de
clasificación.
I 1
Clasificar a los seres vivos: para estudiar e identificar a los seres vivos es necesario clasificarlos.
¿Cómo los clasificamos?
1. Criterios de clasificación artificiales: se escogen características arbitrarias (sin atender a leyes o razones). Por
ejemplo, la utilidad del ser vivo para el ser humano, rasgos externos como si tiene plumas o si viven en el mar o en
tierra.
2. Criterios de clasificación naturales: gracias al conocimiento científico se empiezan a clasificar a los seres vivos
según sus aspectos anatómicos, de funcionamiento o de origen. Se analizan muchos caracteres y se agrupan en
función de aquellos que comparten.
Los criterios son:
- OBJETIVOS: no dependen de la persona que realiza la clasificación.
- DISCRIMINATORIOS: las características elegidas para establecer los grupos posean algunos elementos del
conjunto total, no necesariamente todos.
- CLAVE DICOTÓMICA: CONJUNTOS DE PARES DE DESCRIPCIONES BREVES, OBJETIVAS Y
DISCRIMINATORIAS que permiten identificar a un ser vivo, es decir, reconocer a qué especie pertenece.
Hacer ejercicio 3 página 28 en clase. Hacer en pizarra. Explicar cómo se usa una clave dicotómica.
1.1. ¿Cómo se clasifican los seres vivos?
- TAXONOMÍA: ciencia que se encarga de clasificar a los seres vivos según criterios naturales, estableciendo
grupos de organismos con unas características comunes.
- CATEGORÍA TAXONÓMICA O TAXÓN: cada uno de los grupos que se establecen en la taxonomía.
- ESPECIE: conjunto de individuos que comparten mayor número de caracteres y que pueden reproducirse
entre sí y tener descendencia fértil (con capacidad de reproducirse).
CATEGORÍAS TAXONÓMICAS: de mayor a menor:
- REINO
- FILO
- CLASE
- ORDEN
- FAMILIA
- GÉNERO
- ESPECIE
4. Unidad didáctica 7 La clasificaciónde losseresvivos.Microorganismos.
Biología y Geología 1ºESO PiedadSerranoCobo
NOMENCLATURA BINOMIAL:
Propuesta por Carl Von Linneo.
Se escribe en latín.
Nombre de cada especie consta de dos palabras.
Primera palabra se escribe con la letra inicial mayúscula y corresponde al género.
Segunda palabra se escribe en minúscula y describe una característica específica de la especie.
Poner ejemplos: alcornoque (Quercus suber), encina (Quercus ilex)…suber significa corcho. Poner más ejemplos.
Hacer ejercicio 5 página 29 en clase. Hacer en pizarra. Explicar con el lobo desde su reino a la especie buscando en
la Wikipedia… explicar cómo se busca. Poner 5 ejemplos más (pueden elegir los chicos).
2.Los reinos y la biodiversidad.
6. Identificar los Reinos a partir de sus principales características.
6.1. Caracteriza los reinos y clasifica organismos comunes justificándolo. I 1
6.2. Explica la importancia ecológica de los reinos. A 0,5
7. Utilizar claves dicotómicas u otros medios para la identificación y clasificación de organismos comunes.
7.1. Clasifica organismos comunes a partir de claves dicotómicas sencillas. I 1
2.1 Los reinos
Hacer tabla en pizarra con los cinco reinos (explicar que significa de nuevo cada criterio de clasificación):
REINO MONERAS PROTOCTISTAS HONGOS PLANTAS ANIMALES
TIPO DE
CÉLULA
Procariota Eucariota Eucariota Eucariota Eucariota
ORGANIZACIÓN
CELULAR
Unicelular Unicelular o
pluricelular
Unicelular o
pluricelular
Pluricelular Pluricelular
TEJIDOS No presenta No presenta No presenta Sí presenta Sí presenta
TIPO DE
NUTRICIÓN
Autótrofa o
heterótrofa
Autótrofa o
heterótrofa
heterótrofa Autótrofa Heterótrofa
SERES VIVOS Bacterias Protozoos y
algas
Levaduras,
mohos y setas
Hepáticas,
musgos,
helechos y
espermatofitas
Invertebrados y
vertebrados
5. Unidad didáctica 7 La clasificaciónde losseresvivos.Microorganismos.
Biología y Geología 1ºESO PiedadSerranoCobo
2.2 El concepto de biodiversidad
Biodiversidad: conjunto de todos los seres vivos que habitan en la Tierra. Variedad de individuos dentro de cada
especie, entre las especies y en los ecosistemas.
Es importante la conservación de la biodiversidad en su conjunto. La disminución o extinción de una especie puede
afectar a las que se relacionan con ella. Lo mismo pasa con el lugar donde habitan.
3.Los microorganismos. No entra en el examen.
(Apartados 4 a 6. Tabla para poder clasificarlos).
4.Reino moneras. 5.Reino protoctistas. 6.Reino hongos.
4.Reino moneras.
7. Utilizar claves dicotómicas u otros medios para la identificación y clasificación de organismos comunes.
REINO MONERAS
TIPO DE CÉLULA Procariota
ORGANIZACIÓN CELULAR Unicelular
TEJIDOS No presenta
TIPO DE NUTRICIÓN Autótrofa o heterótrofa
SERES VIVOS Bacterias
Forma de vida Aisladas o en colonias
Reproducción Asexual. Bipartición.
Tipos de bacterias según su forma (hacer dibujos en pizarra).
Cocos: esféricas.
Bacilos: bastoncillo.
Espirilos: espiral.
Vibrio: coma.
7.1. Clasifica organismos comunes a partir de claves dicotómicas sencillas. I 1
6. Unidad didáctica 7 La clasificaciónde losseresvivos.Microorganismos.
Biología y Geología 1ºESO PiedadSerranoCobo
5. REINO PROTOCTISTAS.
REINO PROTOCTISTAS
TIPO DE CÉLULA Eucariota
ORGANIZACIÓN CELULAR Unicelular o pluricelular
TEJIDOS No presenta
TIPO DE NUTRICIÓN Autótrofa o heterótrofa
SERES VIVOS Protozoos y algas
Forma de vida Acuáticos o en medios
húmedos
Reproducción Asexual o sexual
Tipos de protoctistas:
Protozoos:
Unicelulares.
Heterótrofos.
4 tipos:
Ciliados Flagelados Rizópodos Esporozoos
Se desplazan por cilios Se desplazan por flagelos Se desplazan por
pseudópodos
No se desplazan
Paramecio Tripanosoma brucei Ameba plasmodium
Algas:
Unicelulares o pluricelulares.
Autótrofos.
3 tipos:
Pardas Rojas Verdes
6.REINO HONGOS
REINO HONGOS
TIPO DE CÉLULA Eucariota
ORGANIZACIÓN CELULAR Unicelular o pluricelular
TEJIDOS No presenta
TIPO DE NUTRICIÓN heterótrofa
SERES VIVOS Levaduras, mohos y
setas
Forma de vida Lugares húmedos
Reproducción Asexual (gemación o
esporas)
Tipos de hongos:
Levaduras: unicelulares. Realizan la fermentación. Levadura pan o el yogurt.
Mohos: pluricelulares. Con filamentos sobre la fruta o el pan.
Setas: pluricelulares. Hongos que forman setas como órgano reproductor.
7. Unidad didáctica 7 La clasificaciónde losseresvivos.Microorganismos.
Biología y Geología 1ºESO PiedadSerranoCobo
Actividades ud7. La clasificación de los seres vivos. Microorganismos.
1. La clasificación de los seres vivos. Páginas 28 y 29.
Actividad 2, 3, 6 y 8.
2. Los reinos y la biodiversidad. Páginas 30 y 31.
Actividad 12.
3. Los microorganismos. No entra.
4. Reino moneras. Páginas 34 y 35.
Actividad 26.
5. Reino protoctistas.
6. Reino hongos. Páginas 38 y 39.
Actividad 37 y 39.
Actividades finales. Páginas 40 y 41.
Actividades 43, 44, 48 y 51.
Actividad voluntaria. Cuadros de ideas claras. Sumará un punto positivo en cuaderno.
Prácticas.
Clasificación de seres vivos con claves dicotómicas y clasificaciones taxonómicas.
Técnicas de trabajo y experimentación: crecimiento del moho del pan.
Tarea de investigación: funciones vitales de los microorganismos.
8. Unidad didáctica 7 La clasificaciónde losseresvivos.Microorganismos.
Biología y Geología 1ºESO PiedadSerranoCobo
¿Qué estudiamos del libro? Ud7. Clasificación de los seres vivos. Microorganismos.
En este tema estudiamos lo subrayado del libro más las actividades que realizamos.
Adjunto guía subrayada.
Muy importante las diferentes tablas que hemos realizado en el tema.