A presentation @IxDconf Interaction13.
We are user experience designers; professional innovators creating solutions for real-world problems. We're tuned to understanding people's needs, and much of our job involves balancing these user needs against those of our clients' business. But look wider – at the financial, ecological and sociological crises that affect our society in large and small ways. Perhaps there is a third set of needs to keep in balance; ethical needs. This presentation is about how to adopt a new awareness to add human and ethical strand into our everyday work. Just as large companies now consider 'corporate social responsibility' part of 'business as usual', so we as a designers can incorporate ethical social innovation into our work, and in doing so help our company and clients to be more sensitive to the wider needs of people (not users). I will share ideas and trends from science, business, social innovators and philosophers to help you introduce the Good factor into your understanding of problems, so you can go a step ahead and design for good. You already recycle, support local trade, maybe even volunteer in your community. I now invite you to introduce such ethical values into your design and work. It's not easy, but it's inspiring rewarding, and leads to a better world and happy people!
7. Germany ♀ What stops you from doing more? ‟ Time.”
7am 12pm 16pm 20pm
Getting ready. Letter from
Yummy bio Volunteer
Dressed with @ work @ work ethical bank Recycling
meal work
organic cotton stuff services
Emotional intensity about Good
Actions with real impact for good
Tuesday, 29 January 13
8. United Kingdom ♂ ‟My job isn't focused on solving societal problems. I would prefer a job
like that, but not enough opportunities are around, or I couldn't afford
the poor salary to do them.”
7am 12pm 16pm 20pm
Letter from his
Yummy bio
Recycle @ work @ work ethical bank
meal
services
Emotional intensity about Good
Actions with real impact for good
Tuesday, 29 January 13
9. France ♀ ‟Not as many opportunities as I would like, especially because the clients I work
for are not involved in addressing such issues.”
7am 12pm 16pm 20pm
Getting ready.
Yummy bio Donation to
Dressed with @ work @ work Quarterly Recycling
meal Children charity
organic stuff Newsletter
Emotional intensity about Good
Actions with real impact for good
Tuesday, 29 January 13
10. Spain ♀ ‟I try to do projects that are respectful and transparent to the people.”
7am 12pm 16pm 20pm
Recycle
Getting
@ work Lunch @ work
ready Quarterly
Newsletter
Emotional intensity about Good
Actions with real impact for good
Tuesday, 29 January 13
11. The Netherlands ♂ ‟I feel that as ux designers we have a chance to make people worry less
about and spend less time on work-related things and spend more time
together.”
7am 12pm 16pm 20pm
Getting ready. Letter from his
Yummy bio News from
Dressed with @ work @ work ethical bank
meal
organic cotton stuff services
Emotional intensity about Good
Actions with real impact for good
Tuesday, 29 January 13
12. Are you waiting for a
Social project?
innovation
Why? Green Company, A Social resposnability
project...
Tuesday, 29 January 13
13. ☐ The government
Who do you think will change
the world to be a better place?
☐ The non-profits
☐ I, you, we
Tuesday, 29 January 13
14. ☐ The government
Who do you think will change
the world to be a better place?
☐ The non-profits
...exactly!
☐ I, you, we
Tuesday, 29 January 13
15. ► https://vimeo.com/19131028
“...fresh pair of eyes. Creating experiences and social
The most beautiful job interactions that bring order in a world of
chaos.”
Tuesday, 29 January 13
16. The UN’ defines emerging ‘creative economy’ as
Creative Economy report 2008 The UN’ Conference on Trade and
Development
Tuesday, 29 January 13
17. The UN’ defines emerging ‘creative economy’ as
•An evolving concept based on creative assets
Creative Economy report 2008 The UN’ Conference on Trade and
Development
Tuesday, 29 January 13
18. The UN’ defines emerging ‘creative economy’ as
•An evolving concept based on creative assets
•Potentially generating economic growth and development
Creative Economy report 2008 The UN’ Conference on Trade and
Development
Tuesday, 29 January 13
19. The UN’ defines emerging ‘creative economy’ as
•An evolving concept based on creative assets
•Potentially generating economic growth and development
•Holding the potential to foster income generation, job creation and export earnings while promoting social
inclusion, cultural diversity and human developement
Creative Economy report 2008 The UN’ Conference on Trade and
Development
Tuesday, 29 January 13
20. The UN’ defines emerging ‘creative economy’ as
•An evolving concept based on creative assets
•Potentially generating economic growth and development
•Holding the potential to foster income generation, job creation and export earnings while promoting social
inclusion, cultural diversity and human developement
•Embracing economic, cultural and social aspects interacting with technology, intellectual property and
tourism
Creative Economy report 2008 The UN’ Conference on Trade and
Development
Tuesday, 29 January 13
21. The UN’ defines emerging ‘creative economy’ as
•An evolving concept based on creative assets
•Potentially generating economic growth and development
•Holding the potential to foster income generation, job creation and export earnings while promoting social
inclusion, cultural diversity and human developement
•Embracing economic, cultural and social aspects interacting with technology, intellectual property and
tourism
•A set of knowledge-based economic activities with a development dimension and cross-cutting linkages at
amacro and micro levels to overall economy
Creative Economy report 2008 The UN’ Conference on Trade and
Development
Tuesday, 29 January 13
22. The UN’ defines emerging ‘creative economy’ as
•An evolving concept based on creative assets
•Potentially generating economic growth and development
•Holding the potential to foster income generation, job creation and export earnings
while promoting social inclusion, cultural diversity and human development
•Embracing economic, cultural and social aspects interacting with technology, intellectual property and
tourism
•A set of knowledge-based economic activities with a development dimension and
cross-cutting linkages at a macro and micro levels to overall economy
Creative Economy report 2008 The UN’ Conference on Trade and
Development
Tuesday, 29 January 13
23. WHAT...? Don’t Panic. Relax,
Tuesday, 29 January 13
27. Text
http://www.gemeinwohl-oekonomie.org/en
Market values & Social values no longer
Common Welfare Economy oppose each other
Tuesday, 29 January 13
28. http://www.blueeconomy.eu/ ► http://www.blueeconomy.eu/m/videos/home/
Human production and consumption
Science & Business patterns are no longer sustainable
Tuesday, 29 January 13
29. http://www.piggydreams.com
Inspired by the positive energy of Dreams vs compulsive consumerism.
Rational & Planned shopping vs Impulsive & Irrational.
Focused on satisfaction of saving vs credit stress.
Business with heart Accidental Social innovators?
Tuesday, 29 January 13
33. ≋
Who design, creates, deliver business, interactions? Machines?
You are not alone ♥ ≋⚇
Tuesday, 29 January 13
34. Ecosystems
Baby steps
⚇ Look the big picture
Market values and social values does not need to
oppose each other
Win to Win ♥ ≋⚇
Tuesday, 29 January 13
35. You are a change agent everyday ♥ ≋ ⚇
Tuesday, 29 January 13
36. You are a change agent everyday ♥ ≋ ⚇
Tuesday, 29 January 13
37. START
some day is today
NOW
flickr.com/photos/mikecogh/4865705191
Thank you @silviacalvet
Tuesday, 29 January 13
38. START
some day is today
NOW
#ONtheGOOD
Tuesday, 29 January 13
39. Thank you
@silviacalvet
http://design4good.info/
#ONtheGOOD
Tuesday, 29 January 13
40. @silviacalvet
http://design4good.info/
#ONtheGOOD
Tuesday, 29 January 13