Personal Branding: Discover, Express and Build Your Network
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The document discusses personal branding and provides tips for discovering, expressing, and building your personal brand in 3 steps: 1) Discover your brand by identifying your personal identity, promise, and how others perceive you. Ask yourself how you see yourself and how others see you. 2) Express yourself by showing who you are through written articles, volunteering, blogs, social networks, books, and public speaking. Make a plan to offer yourself consistently. 3) Build your network by having an online presence where potential clients can find value, diversity, and validation when searching for you online or in person. Clients buy you and your solutions, so they are your best ambassadors.
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Personal Branding: Discover, Express and Build Your Network
- 2. “A Brand is a promess of value” William Arruda, Personal Brandin Guru
- 3. Your Personal Brand DISCOVER EXPRESS BUILD YOUR YOUR BRAND YOURSELF NETWORK
- 4. DISCOVER YOUR BRAND What´s your Personal Identity?
- 5. Marcas y sus promesas = strong, solid = fast, easy = elegant, refined = quality = innovation, prestige You = ?
- 6. What is your promise?
- 7. Coherencia en tu identidad • Ask yourself… How do you How do I see myself? see yourself? • Ask the people who know you well.. How do you perceive me? How do you • Now, look for coincidences How do think others see others see you? you?
- 8. ASK YOURSELF… TROUGH YOUR BRAND? » ARE YOU VISIBLE: My potential clients know who I am? » ARE YOU CREDIBLE: Can prove my qualities? » ARE YOU CLEAR: I leave it clear who I am and who I am not? » ARE YOU CONSISTENT: Do I keep my message firm? » ARE YOU CONSTANT: Are you always present?
- 9. Stand out from the rest There are many in your same profession… What makes you different from others? What do you offer that others don´t?
- 10. What similarities and differences my clients see in me? Similarities Differences
- 11. What is your slogan, that sentence that talks about you? Your slogan
- 12. How do you express who EXPRESS YOURSELF you are? How do you show yourself?
- 13. Make your plan Offer yourself Written Volunteering articles Social Blog Content networks Public Book Speaks
- 14. Have you google yourself? What do you see? Is consistent about yourself?
- 15. What they find when they search for you? They´ll see value? If they find a lot of content about me They´ll see diversity? If they find images, videos and audios They´ll see validation? If they find good testimonies
- 16. “Customers do not buy your profession, they buy you and your solutions”
- 17. BUILD YOUR Your clients are your best NETWORK ambassadors
- 18. Virtual Presence Share, share and share
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