Site visitors have grown tired of many website design elements that were considered groundbreaking just a short time ago. To remain relevant today, web designers must keep their sites fresh, but how can you do that without sacrificing usability? This fun, fast-paced webinar with experience designer Tony Brinton will review the design interactions that have become the standard, and inspire you with new trends on user experience and interaction design strategy. Users no longer want to be marketed and sold to. So what do they want? Register for this free virtual event to learn what’s current, expected, and unexpected in today’s interactions on the web.

1. Designing Fresh Websites
that Motivate Visitors to Convert
Host: Tim Ash – CEO SiteTuners
#MotivateWeb
Copyright © 2013, SiteTuners - All Rights Reserved.

2. About SiteTuners
• Conversion-focused website blueprints (tactical or strategic)
• Landing page test plans & testing strategy
• Internal optimization team training & mentoring
• More than 1200 clients worldwide since 2002
Copyright © 2013, SiteTuners - All Rights Reserved. #MotivateWeb @tim_ash

3. DESIGNING FRESH EXPERIENCES THAT MOTIVATE USERS
@Motivate_Design

4. INTRO
TONY JULIA
EXPERIENCE DESIGN DIRECTOR SENIOR EXPERIENCE DESIGNER
MOTIVATE DESIGN MOTIVATE DESIGN
PART-TIME LECTURER BBA
DESIGN AND MANAGEMENT DESIGN AND MANAGEMENT
SCHOOL OF DESIGN STRATEGIES SCHOOL OF DESIGN STRATEGIES
PARSONS THE NEW SCHOOL FOR DESIGN PARSONS THE NEW SCHOOL FOR DESIGN
@TonyBrinton @juliaesloan
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 2

5. USER EXPERIENCE DESIGN
Made by envis precisely
http://envis-precisely.com
Based on the Disciplines of
User Experience by
Dan Saffer (2008)
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 3

6. BRIEF HISTORY
In the beginning of the web, we weren't really
designing so much for people as machines.
2005 onward design became more personal and
emotional
“We hadn't yet learned
to be ourselves”
-Aarron Walter, Director of UX, MailChimp
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 4

7. SOME MOVEMENTS THAT ARE HELPING
HUMANIZE THE EXPERIENCE:
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 5

8. design for emotion
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 6

9. USEFUL VS. DELIGHTFUL
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 7

10. WHY SETTLE FOR USABLE?
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 8

11. simplicity
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 9

12. SIMPLICITY
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 10

13. storytelling
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 11

14. SIMPLICITY
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 12

15. content is king
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 13

16. CLEAR VALUE
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 14

17. context is god
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 15

18. CONTEXTUAL CTAs AND PROGRESSIVE PROFILING
CONVERSION #1 CONVERSION#2
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DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 16

19. gradual engagement
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 17

20. GRADUAL ENGAGEMENT
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 18

21. DESIGN FOR PEOPLE
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 19

22. EXPERIENCES THAT “POP”
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 20

23. EXPERIENCES THAT “POP”
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 21

24. EXPERIENCES THAT “POP”
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 22

25. SKEUOMORPHISM
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 23

26. SKEUOMORPHISM
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 24

27. CLEAR & “HONEST”
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 25

28. NEXT GENERATION THERMOSTAT
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 26

29. SIMPLE DESIGN
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 27

30. RE-DEFINING GIFTING
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 28

31. LESS IS MORE
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 29

32. SIMPLE
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 30

33. REMOVING VISUAL CLUTTER
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 31

34. STORY-TELLING
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 32

35. SIMPLE, CLEAR, BOLD
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 33

36. LIMITING CONTENT ON SCREEN
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 34

37. LIMIT CHOICES
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 35

38. DESIGNING FOR MOBILE CONTEXT
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 36

39. INVITATION ONLY...
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 37

40. TIME, CURIOSITY AND CURATED CONTENT
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 38

41. CLEVER INTERACTIONS
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 39

42. HUMAN EXPERIENCE
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 40

43. HUMAN EXPERIENCE
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 41

44. HUMAN EXPERIENCE
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 42

45. HUMAN EXPERIENCE
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 43

46. HUMAN EXPERIENCE
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 44

47. HUMAN EXPERIENCE
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 45

48. THANK YOU
‣ Questions?

49. Special Offer – Express Review
• Unflinchingly honest interactive review of landing page or website
• 45- or 90-min video transcript recorded via GoToMeeting
• Includes AttentionWizard “attention heatmap” of your page
http://Express-Review.com – Normally starts at $699
$100 off – Mention “Motivate” after you buy
Copyright © 2013, SiteTuners - All Rights Reserved. #MotivateWeb @tim_ash

50. Save $400 off of Conversion Conference SF
April 15-16 Other 2013 shows - $200 off
Chicago – June 11-13 MotivateCH by 4/30
San Francisco Paris – June 6
Promo code MotivateSF by 4/10 Boston – Sept 30-Oct 1 MotivateMA by 4/30
Berlin – November
London – November
Copyright © 2013, SiteTuners - All Rights Reserved.