Este documento presenta los rankings de los sitios web más visitados en varios países de Centroamérica según Alexa. Muestra los primeros 30 sitios para Guatemala, El Salvador, Honduras, Nicaragua y Costa Rica, indicando el ranking, nombre del sitio, y unidad de negocios de FOX responsable.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
2 marketing online
1.
2.
3.
4. Edad
Sexo NSE
29% de la población urbana utiliza Internet.
5. Más del 50% ingresa de 3 a 5 veces por semana.
Centro Café
Año Casa Trabajo
educativo Internet
2007 17% 15% 9% 64%
2008 20% 15% 10% 61%
En un año incrementó el acceso en hogares y bajó el acceso en Café
Internet aunque éste se mantiene siendo el lugar principal de acceso.
6. RANKING DE SITIOS MAS VISITADOS EN GUATEMALA SEGÚN ALEXA
UNIDAD DE NEGOCIOS UNIDAD DE NEGOCIOS
Ranking Sitio Ranking Sitio
.FOX .FOX
1 Google Guatemala inZearch.FOX 16 Google España inZearch.FOX
2 Windows Live Utarget.FOX 17 Prensa Libre Utarget.FOX
3 Hi5.com Utarget.FOX - inZearch.FOX 18 WordPress.com Utarget.FOX
4 Yahoo! Branding.FOX 19 Claro.com.gt Utarget.FOX
5 YouTube Performance.FOX - Branding.FOX 20 Myspace Sitio FOX - Branding.FOX
6 Microsoft Network (MSN) Utarget.FOX 21 Tagged Performance.FOX - Branding.FOX
7 Google inZearch.FOX 22 Sagastume.com Performance.FOX - Branding.FOX
8 Facebook Branding.FOX 23 Musica.com Performance.FOX - Branding.FOX
9 Blogger.com inZearch.FOX 24 Photobucket image Performance.FOX - Branding.FOX
10 RapidShare Utarget.FOX 25 Softonic Performance.FOX - Branding.FOX
11 Wikipedia Utarget.FOX 26 Telefonica.com.gt Utarget.FOX
12 Wamba.com Branding.FOX 27 Mensajin.com Performance.FOX - Branding.FOX
13 Sonico Branding.FOX 28 Googlesyndication.comPerformance.FOX - Branding.FOX
14 Microsoft Corporation Utarget.FOX 29 TvAzteca Branding.FOX
15 Taringa.net Performance.FOX - Branding.FOX 30 RedTube n/a
http://www.alexa.com/site/ds/top_sites?cc=CR&ts_mode=country&lang=none
7. RANKING DE SITIOS MAS VISITADOS EN EL SALVADOR SEGÚN ALEXA
UNIDAD DE NEGOCIOS UNIDAD DE NEGOCIOS
Ranking Sitio Ranking Sitio
.FOX .FOX
1 Google El Salvador inZearch.FOX 16 Sonico Branding.FOX
2 Windows Live Utarget.FOX 17 Microsoft Corporation Utarget.FOX
3 Hi5.com Branding.FOX 18 La Prensa Gráfica Utarget.FOX
4 YouTube inZearch.FOX - Branding.FOX 19 WordPress.com Utarget.FOX
5 Yahoo! Branding.FOX 20 Photobucket image Branding.FOX
6 Microsoft Network (MSN) Utarget.FOX 21 Listasal.info Utarget.FOX
7 Google inZearch.FOX 22 Myspace Sitio FOX - Branding.FOX
8 Facebook Branding.FOX 23 Musica.com Branding.FOX
9 Blogger.com inZearch.FOX 24 Tigo.com.sv Utarget.FOX
10 RapidShare Utarget.FOX 25 MARCA Digital Utarget.FOX
11 Wikipedia Utarget.FOX 26 Softonic Performance.FOX - Branding.FOX
12 Wamba.com Branding.FOX 27 Tagged Performance.FOX - Branding.FOX
13 Google España inZearch.FOX 28 Mundoanuncio.com Branding.FOX
14 Taringa.net Performance.FOX - Branding.FOX 29 RedTube N/A
15 El Diario de Hoy Utarget.FOX 30 Directoriowarez.com Performance.FOX
http://www.alexa.com/site/ds/top_sites?cc=CR&ts_mode=country&lang=none
8. RANKING DE SITIOS MAS VISITADOS EN HONDURAS SEGÚN ALEXA
UNIDAD DE NEGOCIOS UNIDAD DE NEGOCIOS
Ranking Sitio Ranking Sitio
.FOX .FOX
1 Windows Live Utarget.FOX 16 Google España inZearch.FOX
2 Google Honduras inZearch.FOX 17 Sonico Branding.FOX
3 Hi5.com Utarget.FOX - inZearch.FOX 18 Microsoft Corporation Utarget.FOX
4 Yahoo! Branding.FOX 19 Wamba.com Branding.FOX
inZearch.FOX - Branding.FOX Utarget.FOX
5 YouTube 20 La Prensa de Honduras
6 Microsoft Network (MSN) Utarget.FOX 21 Tagged Performance.FOX - Branding.FOX
7 Facebook Branding.FOX 22 Myspace Sitio FOX - Branding.FOX
8 Google inZearch.FOX 23 Go Performance.FOX - Branding.FOX
9 RapidShare Utarget.FOX 24 WordPress.com Utarget.FOX
10 Wikipedia Utarget.FOX 25 Photobucket image Performance.FOX - Branding.FOX
11 Blogger.com inZearch.FOX 26 Ask.com Branding.FOX
12 Celtel n/a 27 RedTube n/a
13 Google Guatemala inZearch.FOX 28 Musica.com Branding.FOX
14 Taringa.net Performance.FOX - Branding.FOX 29 Softonic Performance.FOX - Branding.FOX
15 Diez.hn Utarget.FOX 30 ESPN Sportszone Utarget.FOX
http://www.alexa.com/site/ds/top_sites?cc=CR&ts_mode=country&lang=none
9. RANKING DE SITIOS MAS VISITADOS EN NICARAGUA SEGÚN ALEXA
UNIDAD DE NEGOCIOS UNIDAD DE NEGOCIOS
Ranking Sitio Ranking Sitio
.FOX .FOX
1 Google Nicaragua inZearch.FOX 16 Taringa.net Performance.FOX - Branding.FOX
2 Windows Live Utarget.FOX 17 Sonico Branding.FOX
3 Yahoo! Branding.FOX 18 Movistar.com.ni Utarget.FOX
4 Hi5.com Utarget.FOX - inZearch.FOX 19 Google España inZearch.FOX
Utarget.FOX Consejo Supremo n/a
5 Microsoft Network (MSN) 20 Electoral
6 YouTube inZearch.FOX - Branding.FOX 21 Wamba.com Branding.FOX
7 Google inZearch.FOX 22 Claro.com.ni Utarget.FOX
8 Facebook Branding.FOX 23 IBW n/a
9 Blogger.com inZearch.FOX 24 Tagged Branding.FOX
10 RapidShare Utarget.FOX 25 Myspace Sitio FOX - Branding.FOX
11 Wikipedia Utarget.FOX 26 WordPress.com Utarget.FOX
Xolo Sistemas y
Utarget.FOX Servicios de Utarget.FOX
12 La Prensa 27 Informacion, S. A.
13 El Nuevo Diario Utarget.FOX 28 Univision Branding.FOX
14 Ideasclaro.com.ni Utarget.FOX 29 Go Branding.FOX
15 Microsoft Corporation Utarget.FOX 30 Musica.com Branding.FOX
http://www.alexa.com/site/ds/top_sites?cc=CR&ts_mode=country&lang=none
10. RANKING DE SITIOS MAS VISITADOS EN COSTA RICA SEGÚN ALEXA
UNIDAD DE NEGOCIOS UNIDAD DE NEGOCIOS
Ranking Sitio Ranking Sitio
.FOX .FOX
1 Google Costa Rica inZearch.FOX 16 Taringa Performance.FOX - Branding.FOX
2 Windows Live Utarget.FOX 17 Sonico Branding.FOX
3 Hi5.com Utarget.FOX - inZearch.FOX 18 Amazon.com Utarget.FOX
4 Yahoo! Branding.FOX 19 Wordpress.com Utarget.FOX
Banco Nacional de
inZearch.FOX - Branding.FOX Sitio No Comercial
5 YouTube 20 Costa Rica
6 Google inZearch.FOX 21 Myspace Sitio FOX - Branding.FOX
7 Microsoft Network (MSN) Utarget.FOX 22 Photobucket image Performance.FOX - Branding.FOX
Universidad de Costa
Utarget.FOX Sitio No Comercial
8 Wikipedia 23 Rica
9 Blogger.com inZearch.FOX 24 BCR Sitio No Comercial
10 RapidShare Utarget.FOX 25 Diario Extra Utarget.FOX
11 Facebook Branding.FOX 26 Tagged Performance.FOX - Branding.FOX
12 Microsoft Corporation Utarget.FOX 27 Aldia.cr Utarget.FOX
13 Noticias Deportivas - nacion Utarget.FOX 28 Mercadolibre.co.cr Utarget.FOX
14 Google España inZearch.FOX 29 Softonic Performance.FOX - Branding.FOX
15 Wamba.com Branding.FOX 30 Googlesyndication.com Utarget.FOX
http://www.alexa.com/site/ds/top_sites?cc=CR&ts_mode=country&lang=none
11. RANKING DE SITIOS MAS VISITADOS EN PANAMA SEGÚN ALEXA
UNIDAD DE NEGOCIOS UNIDAD DE NEGOCIOS
Ranking Sitio Ranking Sitio
.FOX .FOX
1 Google inZearch.FOX 16 La Prensa Web
2 Windows Live Utarget.FOX 17 Hi5.com Utarget.FOX - inZearch.FOX
3 Facebook Branding.FOX 18 WordPress.com Utarget.FOX
4 YouTube inZearch.FOX - Branding.FOX 19 Go Performance.FOX - Branding.FOX
5 Microsoft Network (MSN) Utarget.FOX 20 Encuentra24.com Utarget.FOX
6 Yahoo! Branding.FOX 21 ESPN Sportszone Utarget.FOX
7 Google Panamá inZearch.FOX 22 Tagged Performance.FOX - Branding.FOX
8 Wikipedia Utarget.FOX 23 RedTube n/a
9 Blogger.com inZearch.FOX 24 Softonic Performance.FOX - Branding.FOX
10 Sonico Branding.FOX 25 Monografías Branding.FOX
11 RapidShare Utarget.FOX 26 Geocities Branding.FOX
12 MetroFlog Branding.FOX 27 Musica.com Performance.FOX - Branding.FOX
13 Google España inZearch.FOX 28 Banco General n/a
14 Taringa.net Performance.FOX - Branding.FOX 29 Photobucket image Performance.FOX - Branding.FOX
15 Microsoft Corporation Utarget.FOX 30 Sexy o No? Branding.FOX
http://www.alexa.com/site/ds/top_sites?cc=CR&ts_mode=country&lang=none
12.
13. Banner Simple: Espacio publicitario plano generalmente
rectangular. Su principal ventaja es la presencia extensiva. Se
usa generalmente para Branding.
Banner Multimedia: Espacio publicitario con capacidad de
audio y video. Su principal ventaja es la combinación de alta
visibilidad y atracción que genera su dinamismo. Generan un
impacto visual que a la vez puede entregar al usuario mas
información o le permite interactuar con el anuncio.
17. Es un banner de gran formato que aparece por debajo de la
ventana de navegación sin que el usuario lo haya solicitado.
Ofrece Mayor impacto y mayor destaque.
Puede incluir video y sonido – Video Sub Site.
Recomendado para acciones promocionales o estacionales.
18.
19. Formato publicitario online que incorpora animación, sonido,
video y/o interactividad. Puede ser utilizado por sí mismo o en
combinación con las siguientes tecnologías: streaming media,
sonido, flash y lenguajes de programación como Java,
Javascript y DHMTL.
Hoy, es frecuentemente usado para contenidos publicitarios a
través de layers flotantes, banners expandibles, con video,
sonido, respuesta directa o menús de pop up que llevan al
visitante a una página concreta..
20. RichMedia:
Layer / Fly Ad
Layer / Cursor Ad
Video Layer
Banners Expandibles
Interstitials
Mas formatos en: http://www.integrafox.com/formatos.html
21. También conocidos como enlaces patrocinados o text ads.
Brindan la posibilidad de que su página web aparezca en los
espacios publicitarios (Enlaces Patrocinados) de los resultados
de las búsquedas realizadas en los principales motores de
búsquedas de Internet.
22.
23.
24. Una impresión publicitaria es un archivo, o un fichero, o una
combinación de éstos enviados a un usuario, como resultado
de la petición que éste hace al servidor de publicidad.
Cada vez que alguien ve un banner.
25. Herramienta encargada de la gestión de una campaña, desde
la distribución de los anuncios, rotación de estos y el
seguimiento estadístico online.
Ente misterioso que reparte los anuncios entre los sitios
elegidos, mide cuantas impresiones saca cada formato,
cuantos clicks recibe, cuantas personas lo vieron, define en
que países se puede ver la pauta y entrega reportes de todo
eso con un solo… par de clicks.
26. Número de veces que un anuncio se envía al mismo navegado
usuario en una sola sesión o periodo de tiempo.
Nos ayuda a definir la cantidad impresiones que queremos que
un usuario vea en un tiempo determinado de una campaña.
27. También conocido como CTR.
Porcentaje resultante de clics sobre las impresiones
descargadas de un anuncio.
Me ayuda a definir la efectividad y desempeño de una pieza o
campaña.
Si muestro 1000 banners y tengo 200 clicks tengo un 20% de
CTR.
28. Modelo de compra de publicidad interactiva basado en la
realización de una acción específicamente definida por el
usuario en respuesta a un anuncio.
Una campaña CPA o de performance me da resultados
concretos, registros para una base de datos, solicitudes de
tarjetas, formularios, encuestas completadas, etc.
29. Modelo de compra basado en el número de clicks recibidos.
Una campaña basada en el performance o desempeño
traducido en clicks o visitas generadas a un destino especifico.
Es el modelo estándar de las campañas de Marketing en
Buscadores o Search Engine Marketing (SEM).
30. Modelo de compra estándar. Calcula el costo de 1,000
impresiones. Medida derivada de la publicidad impresa en la
que M representa mil unidades.
Pago por cada 1,000 impactos visuales generados por mis
anuncios en internet.
31. Persona única que accede a un sitio y es impactada
visualmente por las campañas publicitarias que en este se
presentan.
La persona que esta navegando en la computadora y que esta
viendo los banners de mi campaña.
Es el dato mas importante a tomar en cuenta cuando se esta
analizando comprar en un sitio o red de sitios.
32. Una red de personas interconectadas, quienes directa o
indirectamente interactúan o se influencian entre si.
Una red social o social network incluye, pero no esta limitada a,
familiares, amigos, colegas de trabajo, compatriotas, vecinos,
etc.
Social Networking es la acción de hacer contactos a través de
redes sociales
Social Media son acciones publicitarias dentro de las Social
Networks.
33. El Search Engine Markeging o Marketing en Buscadores
permite que sus anuncios aparezcan en los resultados de
búsqueda de los principales motores de búsqueda y en una
amplia red de páginas relacionadas con la temática de su
producto y/o servicio o en los sitios específicos o categorías
que se seleccionen.
34. Servicio de consultoría que consiste en un profundo análisis de
su página web para luego modificarla, con el objetivo de
mejorar su visibilidad en los motores de búsqueda y en
consecuencia mejorar el posicionamiento en los resultados de
búsqueda de los principales buscadores como Google y Yahoo.
Entre sus beneficios están la generación de trafico de alta
calidad a un sitio, aumento de presencia de la marca en
Internet, ROI de su sitio web y bajo costo por contactos.
35.
36. • Display Ads • Social Networks
• Sponsorships • Display x
• Aplicaciones Impresiones
• Acciones Virales • Fan Pages,
Comunidades
• Ad Networks • SEO
• Video Ads. • SEM
• 360 Grados. • CPA
• Acciones • CPC
Integrales
37.
38.
39. • Usuarios Únicos del sitio donde publicamos
• Volumen de Impresiones de nuestra campaña
• CTR
• REACH de nuestra campaña
Como:
• Reportes de Ad Server.
40. • Visitas al sitio
• Usuarios Únicos por país
• Paginas vistas por usuario
• Rutas de Navegación (entrada y salida del sitio)
• Secciones
• Acciones en el sitio
• Tiempo promedio de navegación.
Como:
• Google Analytics
44. Realidad...
INCORRECTO!!! Más del 25% de las
búsquedas online en Guatemala son de
productos / servicios LOCALES. Y esto
representa el segmento de mayor y más
rápido crecimiento en Internet.
47. Realidad...
Si cree que su competencia no esta
online, mire de nuevo. Cientos de
marcas en Guatemala ahora tienen un
sitio web y muchas otras ya se anuncian
online. Si sus marcas no están aquí está
perdiendo una gran oportunidad.
48. Marcas que han pautado online en Guatemala...
7up* Fantastic Casino MundoExtremo Spirit Airlines
Alta Dirección Flower Express National Travel Sports And More
Amatique Bay Gallo* Nissan 350z Subway
AMCHAM GANA (Gran Alianza Nacional) Nokia* Sushi Itto
American Airlines* Gatorade Panamericana Seguros Suzuki
Aprode GP Autos Panasonic Tecniseguros
Audio y Diseño Gubiz Pepsi Terra
Axe GyT Continental* Peugeot Texaco
Bancafe Halls* PideloRapido.com Tigo
BancoUno Honda Pizza Inn TodoTicket
Banex Hotel Real InterContinental Premier Producciones Toyota
BMW* HP Promerica Transdoc
Brahva Igualas Medicas Quetzales for Talking TransExpress
Cafiaspirina Inside (Promerica) QuickPhoto* Trident*
Claro Instituto Federico Taylor Rayovac TuMuni
Clorets Jugos Campbells Renault UGAP
Coca Cola Kodak Revive UIP
Controles S.A. Lexmark Rexona* Une
Colgate* Los Cebollines Samsung Unionistas
CompraAmerica Mail Boxes Etc Shell Visa
Delta Airlines* Mayacero Skoda XL
Doritos* Mercadeo Inmoviliario* SM3 (Grupo Q) Yego
El Periodico MiSuper SOE Entre otras..
Embotelladora La Mariposa Motorola* SolucionWeb
Exerzone Movistar Sony
50. Realidad...
Hacer un sitio web es sólo el 50% de la
fórmula, Hacerlo visible a los clientes es
el otro 50%. Necesitamos de SEO y
mucha publicidad online! La mejor
herramienta para anunciar un sitio web
es otro sitio web.
52. Realidad...
Internet es el medio que ha crecido más
rápido de todos los tiempos (antes era la
Televisión). En Guatemala el uso de
Internet entre 2000 y 2008 creció un
1,438.5%. Y SIGUE CRECIENDO!
53. Guatemala en Números
(Fuente: Nielsen//NetRatings)
POBLACIÓN:
13,002,206 habitantes
USUARIOS ACTIVOS:
1,320,000 de usuarios únicos activos
PENETRACIÓN:
10.15% de la población en Guatemala
navega en Internet.
54. Mito#5:
Hacer Mercadeo y
Publicidad por Internet es
Muy Costoso.
55. Realidad...
Absolutamente TODO LO CONTRARIO,
Hacer publicidad en Internet (si se hace
correctamente y donde se debe) puede
ser la publicidad más eficiente para casi
cualquier marca actualmente.
56. “It makes no sense today to advertise on
mass media if you don’t offer a gate to
interactivity”
Guillaume Van der Stighelen
“No tiene sentido anunciarse en medios masivos hoy
Si usted no ofrece una puerta a la interactividad”
57. Byron Cabrera Av. Reforma, 6-39 zona 10
Sales Manager Centro Corp. Guayacán Nivel 6 – Of. 6a
Central América Tel.: (502) 2268-1607
Cel.: (502) 4393-7667
Email: byron.cabrera@puntofox.com