Edelman Trust Barometer Argentina 2014
El Edelman Trust Barometer 2014 analiza la opinión de más de 33.000 personas en 27 países, incluyendo al público informado y al público general, sobre la confianza y la credibilidad en las instituciones. En esta decimocuarta edición, se destaca un crecimiento en los niveles de confianza en las cuatro instituciones auditadas, encabezado por la suba de la confianza en ONGs y empresas.
El estudio fue presentado en el Alvear Art Hotel por Allan McCrea Steele, Presidente & CEO de Edelman Argentina. Además contó con una mesa de debate conformada por María Amelia Videla, Directora de Sustentabilidad y Asuntos Públicos de ManpowerGroup Argentina, Gabriel Berger, Profesor de la Universidad de San Andrés, Director de la Escuela de Administración y Negocios, y del Centro de Innovación Social de la Universidad, y moderada por José Del Río, Director Adjunto de El Cronista y Director del grupo de revistas Apertura.
Edelman Trust Barometer 2015 - ArgentinaEdelman BA
Se llevó a acabo la presentación en Buenos Aires del estudio global Edelman Trust Barometer 2015, para el que se entrevistaron a 33.000 encuestados en más de 20 países.
2017 Edelman TRUST BAROMETER™- Global ResultsEdelman
The 2017 Edelman TRUST BAROMETER™ reveals that trust is in crisis around the world. The general population’s trust in the institutions of business, government, NGOs, and media declined broadly, a phenomenon not recorded since Edelman began tracking trust in 2001.
For more information, visit www.edelman.com/trust2017
January 17, 2017 Correction: A previous version of this report incorrectly represented the data associated with “Leave the EU” and “Remain in the EU” on slide 30. The numbers reflected have been updated.
Copyright (c) 2017 Daniel J. Edelman, Inc. All rights reserved.
The 2015 Edelman Media Forecast: Storytelling in the Age of Social News Consumption took a deep dive into what ingredients made news stories social in 2014 across general news and five key industry sectors to better understand how our media strategies must adapt, in partnership with NewsWhip and Muck Rack.
For more information, visit: http://www.edelman.com/2015-edelman-media-forecast/
Edelman Trust Barometer Argentina 2014
El Edelman Trust Barometer 2014 analiza la opinión de más de 33.000 personas en 27 países, incluyendo al público informado y al público general, sobre la confianza y la credibilidad en las instituciones. En esta decimocuarta edición, se destaca un crecimiento en los niveles de confianza en las cuatro instituciones auditadas, encabezado por la suba de la confianza en ONGs y empresas.
El estudio fue presentado en el Alvear Art Hotel por Allan McCrea Steele, Presidente & CEO de Edelman Argentina. Además contó con una mesa de debate conformada por María Amelia Videla, Directora de Sustentabilidad y Asuntos Públicos de ManpowerGroup Argentina, Gabriel Berger, Profesor de la Universidad de San Andrés, Director de la Escuela de Administración y Negocios, y del Centro de Innovación Social de la Universidad, y moderada por José Del Río, Director Adjunto de El Cronista y Director del grupo de revistas Apertura.
Edelman Trust Barometer 2015 - ArgentinaEdelman BA
Se llevó a acabo la presentación en Buenos Aires del estudio global Edelman Trust Barometer 2015, para el que se entrevistaron a 33.000 encuestados en más de 20 países.
2017 Edelman TRUST BAROMETER™- Global ResultsEdelman
The 2017 Edelman TRUST BAROMETER™ reveals that trust is in crisis around the world. The general population’s trust in the institutions of business, government, NGOs, and media declined broadly, a phenomenon not recorded since Edelman began tracking trust in 2001.
For more information, visit www.edelman.com/trust2017
January 17, 2017 Correction: A previous version of this report incorrectly represented the data associated with “Leave the EU” and “Remain in the EU” on slide 30. The numbers reflected have been updated.
Copyright (c) 2017 Daniel J. Edelman, Inc. All rights reserved.
The 2015 Edelman Media Forecast: Storytelling in the Age of Social News Consumption took a deep dive into what ingredients made news stories social in 2014 across general news and five key industry sectors to better understand how our media strategies must adapt, in partnership with NewsWhip and Muck Rack.
For more information, visit: http://www.edelman.com/2015-edelman-media-forecast/
Edelman’s ninth annual entertainment study on how and why people consume and share entertainment, reveals the lines have blurred among content creators, distributors and brands for consumers. This year’s study introduces “Networked Entertainment” – a collision of today’s entertainment landscape and the opportunities for brands – and comprised of Algorithms, Brands and Connections.
Learn more here: http://edl.mn/1OU5SpA
Innovation and the Earned Brand is Edelman's global survey of consumer attitudes toward brand innovation. The online survey was fielded between April and May 2015 across 10,000 consumers in 10 countries, with additional qualitative research among millennials in 5 countries.
brandshare: how brands & people create value exchangeEdelman
Edelman’s second annual brandshare study revealed brands are failing to develop mutually beneficial relationships with consumers.
Learn more: http://edl.mn/1sOyg1O
2016 Edelman TRUST BAROMETER - Global ResultsEdelman
Our 2016 Edelman TRUST BAROMETER revealed trust levels in all four institutions have reached its highest level since the Great Recession, with business receiving the largest increase in trust among both the informed public and the larger general population.
There is a growing trust disparity that has put business in a new situation of strength, a unique position that translates into an opportunity to help mend the trust divide.
For more information, visit www.edelman.com/trust2016
Estudio de Edelman sobre la generación de los llamados "Millenials" (nacidos entre el 80 y el 95) y su relación y acciones en relación a marcas y organizaciones.
Presentación en castellano del Barómetro de Confianza de Edelman 2011.
El estudio, que ha sido realizado entre 5.000 líderes de opinión de 22 países, incluyendo España, analiza el estado de la confianza en sus instituciones, políticos, empresas y medios de comunicación.
Consumers and the Digital Health Information JourneyEdelman
Edelman Health recently launched results from a new study – Consumers and the Digital Health Information Journey – that focuses on how US consumers engage with and use digital health content.Partnering with Edelman Berland, they conducted research that looked at 1500 US adults consisting of Millennials (ages 18-34), the Sandwich Generation (ages 35-64) and Seniors (ages 65+). Additionally, a Caregiver group was identified that included those adults who are responsible for the health decisions of a parent or other adult relative. While the study initially set out to explore how the different generations consume and use digital health content, it soon focused on the interesting results related to the Caregiver segment.
This deck is a deep dive on the digital health behaviors and preferences of Caregivers who revealed themselves as more engaged and influential than the generational groups, including Millennials. We believe that Caregivers are an overlooked group by healthcare marketers and represent a real opportunity for targeted engagement by pharma, biotech, payers, providers and other stakeholders within the healthcare industry.
Los niveles relativos de confianza en las instituciones individuales han subido y han caído. Ya desde el 2005, identificamos el crecimiento de la influencia de los pares, con “una persona como yo” estableciéndose como un vocero en el 2006, antes de que Facebook fuera muy conocido.
El año pasado observamos el papel esencial de la confianza en la innovación. Este año observamos algo nuevo: la creciente desigualdad de la confianza.
Por: Lic. Manuel Mezones Saavedra
Catedrático Facultad de Ciencias de la Comunicación
Se considera que la Confianza, es la piedra angular de toda relación y cuando se pierde cunde la crisis, el conflicto se aviva, imposibilitando el entendimiento y la convivencia. Sin embargo pareciera hoy, que los líderes políticos no quieren darse cuenta que el origen de esta tensa situación social, radica en la pérdida de este importante valor que se percibe burlado, por lo que urge un cambio de actitud y un franco compromiso de revertir esta percepción para garantizar la estabilidad y paz social presente y futura.
This presentation is grounded in primary research conducted throughout 2016. This includes in-depth discussions with the major technology platforms as well as Edelman and industry experts.
The goal is to provide an overview of how the total ecosystem is changing and offer guidance on how communications and marketing programs can succeed in 2017.
2016 Edelman Trust Barometer - Trust and the CEOEdelman
As part of this year’s Edelman Trust Barometer, we conducted a special piece of supplementary research on trust in the CEO. The findings included in this presentation reveal a critical trust challenge for CEOs but also a rich opportunity for leadership. We believe a new model of CEO leadership is emerging and there are clear actions a CEO can take to rebuild trust and credibility.
WHAT’S ON THE MENU IN 2017: Global Food and Beverage TrendsEdelman
Look ahead to what’s next for food and drink around the world, and what it means for consumers and brands.
Prepared by Edelman's Global Food and Beverage sector.
Edelman’s ninth annual entertainment study on how and why people consume and share entertainment, reveals the lines have blurred among content creators, distributors and brands for consumers. This year’s study introduces “Networked Entertainment” – a collision of today’s entertainment landscape and the opportunities for brands – and comprised of Algorithms, Brands and Connections.
Learn more here: http://edl.mn/1OU5SpA
Innovation and the Earned Brand is Edelman's global survey of consumer attitudes toward brand innovation. The online survey was fielded between April and May 2015 across 10,000 consumers in 10 countries, with additional qualitative research among millennials in 5 countries.
brandshare: how brands & people create value exchangeEdelman
Edelman’s second annual brandshare study revealed brands are failing to develop mutually beneficial relationships with consumers.
Learn more: http://edl.mn/1sOyg1O
2016 Edelman TRUST BAROMETER - Global ResultsEdelman
Our 2016 Edelman TRUST BAROMETER revealed trust levels in all four institutions have reached its highest level since the Great Recession, with business receiving the largest increase in trust among both the informed public and the larger general population.
There is a growing trust disparity that has put business in a new situation of strength, a unique position that translates into an opportunity to help mend the trust divide.
For more information, visit www.edelman.com/trust2016
Estudio de Edelman sobre la generación de los llamados "Millenials" (nacidos entre el 80 y el 95) y su relación y acciones en relación a marcas y organizaciones.
Presentación en castellano del Barómetro de Confianza de Edelman 2011.
El estudio, que ha sido realizado entre 5.000 líderes de opinión de 22 países, incluyendo España, analiza el estado de la confianza en sus instituciones, políticos, empresas y medios de comunicación.
Consumers and the Digital Health Information JourneyEdelman
Edelman Health recently launched results from a new study – Consumers and the Digital Health Information Journey – that focuses on how US consumers engage with and use digital health content.Partnering with Edelman Berland, they conducted research that looked at 1500 US adults consisting of Millennials (ages 18-34), the Sandwich Generation (ages 35-64) and Seniors (ages 65+). Additionally, a Caregiver group was identified that included those adults who are responsible for the health decisions of a parent or other adult relative. While the study initially set out to explore how the different generations consume and use digital health content, it soon focused on the interesting results related to the Caregiver segment.
This deck is a deep dive on the digital health behaviors and preferences of Caregivers who revealed themselves as more engaged and influential than the generational groups, including Millennials. We believe that Caregivers are an overlooked group by healthcare marketers and represent a real opportunity for targeted engagement by pharma, biotech, payers, providers and other stakeholders within the healthcare industry.
Los niveles relativos de confianza en las instituciones individuales han subido y han caído. Ya desde el 2005, identificamos el crecimiento de la influencia de los pares, con “una persona como yo” estableciéndose como un vocero en el 2006, antes de que Facebook fuera muy conocido.
El año pasado observamos el papel esencial de la confianza en la innovación. Este año observamos algo nuevo: la creciente desigualdad de la confianza.
Por: Lic. Manuel Mezones Saavedra
Catedrático Facultad de Ciencias de la Comunicación
Se considera que la Confianza, es la piedra angular de toda relación y cuando se pierde cunde la crisis, el conflicto se aviva, imposibilitando el entendimiento y la convivencia. Sin embargo pareciera hoy, que los líderes políticos no quieren darse cuenta que el origen de esta tensa situación social, radica en la pérdida de este importante valor que se percibe burlado, por lo que urge un cambio de actitud y un franco compromiso de revertir esta percepción para garantizar la estabilidad y paz social presente y futura.
This presentation is grounded in primary research conducted throughout 2016. This includes in-depth discussions with the major technology platforms as well as Edelman and industry experts.
The goal is to provide an overview of how the total ecosystem is changing and offer guidance on how communications and marketing programs can succeed in 2017.
2016 Edelman Trust Barometer - Trust and the CEOEdelman
As part of this year’s Edelman Trust Barometer, we conducted a special piece of supplementary research on trust in the CEO. The findings included in this presentation reveal a critical trust challenge for CEOs but also a rich opportunity for leadership. We believe a new model of CEO leadership is emerging and there are clear actions a CEO can take to rebuild trust and credibility.
WHAT’S ON THE MENU IN 2017: Global Food and Beverage TrendsEdelman
Look ahead to what’s next for food and drink around the world, and what it means for consumers and brands.
Prepared by Edelman's Global Food and Beverage sector.
Presentación del Monitor Empresarial de Reputación Corporativa (MERCO) en su primera edición en México.
Estudio realizado por Villafañe & Asociados y Análisis e Investigación.
Similar a Edelman Trust Barometer 2012 (español) (7)
Índigo Energía e Industria No. 16 |Tradicionalmente, las estaciones de servicio han sido vistas sólo como puntos de suministro de combustible para vehículos. Sin embargo, en la actualidad, estos espacios experimentan una transformación significativa hacia la sostenibilidad y la incorporación de tecnologías verdes.
En este ejemplar también encontrarás:
#Entrevistas
Ignacio Contreras Andrade, director del área oil and gas de Vicer
Carlos León Martín, presidente de Onexpo Puebla
Oscar Del Cueto, presidente de CPKC México.
José Luis del Corral, vp ejecutivo de STRACON y director de operaciones en Dumas.
#Opinión
Dra. Alicia Zazueta Payán, presidenta de la AMPES
Dr. Leonardo Ramos, subgerente operativo de anteproyectos hidroeléctricos de la CFE
Por Julio Zugasti, asociado senior de Hogan Lovells
Coberturas
BYD SHARK: potente, eficiente y amigable con el medio ambiente
IV Foro de Biogás fomentan el uso de Biometano
Takeda celebra 60 años de presencia en México con inauguración del ICC
AMID presenta decálogo para mejorar la salud y la economía de México
#Noticias
CFE adquiere crédito para desarrollar la primera central solar flotante de Latam
Sempra Infraestructura dona 7 mdp a la Cruz Roja Mexicana
Histórica multa de COFECE a gasolineras
Mantenimiento garantiza el óptimo funcionamiento de estaciones de servicio: Petrogas
Destacada participación de AMPES en UNITI Expo 2024
Gilbarco mostrará equipos y soluciones en los GVR Tech Days