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Mauronovias es una empresa constructora española especializada en la construcción y mantenimiento de carreteras y autopistas. Ofrece servicios integrales como proyectos, obras civiles, señalización y mantenimiento. Su objetivo es satisfacer las necesidades de movilidad de forma sostenible.
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تاثیر جهانی انقلاب شیل در بازار نفت و گاز
تولید نفت و گاز از سازندهای شیل یا به اصطلاح انقلاب شیل در بازار نفت و گاز ایالات متحده آمریکا تاثیر عمیقی بر بازار انرژی دنیا گذاشته است. در سال 2014 میلادی تولید نفت خام در ایالات متحده در بالاترین میزان آن از سال 1985 و تقریبا 60 درصد بالاتر از تولید در سال 2010 بوده است. ایالات متحده در حال حاضر عمده تولید کننده نفت در جهان پیش از عربستان سعودی و روسیه است و در حال حاضر آمریکا نسبت به پنج سال پیش یک سوم کمتر نفت خام وارد می کند. در مدت پنج سال بین سال های 2008 و 2013، تولید گاز شیل بیش از چهار برابر شده و در حال حاضر نزدیک به نیمی از کل تولید گاز عرضه شده به بازار را به خود اختصاص می دهد. ایالات متحده آمریکا در سال 2009 در تولید گاز از روسیه پیشی گرفت و تبدیل به بزرگترین تولیدکننده گاز جهان شد و از آن زمان فاصله بین تولید گاز دو کشور گسترده تر شده است. در سال 2014 ایالات متحده آمریکا بیش از 21 درصد از تولید گاز جهان را به خود اختصاص داد در حالیکه در همین سال روسیه 17 درصد گاز جهان را تولید کرد. در اثر این ازدیاد تولید گاز، قیمت معیار گاز طبیعی در ایالات متحده کمتر از نیمی از آنچیزیست که پنج سال پیش بود و مایعات گاز طبیعی (عمدتا اتان و پروپان) که به عنوان محصول جانبی از تولید گازند به وفور در ایالات متحده تولید می شوند. این رونق در تولید نفت و گاز از سازندهای شیل در ایالات متحده، بازار انرژی دنیا و به تبع آن مناسبات سیاسی گذشته را بشدت متاثر کرده است. در این مقاله به ذکر اثرات عمده این پدیده که توجه ویژه مسئولین محترم وزارت نفت و سیاستمداران کشورمان را می طلبد پرداخته می شود:
SWEDISHNESS SELLS: Brand Perception in Germany and Sweden.
This document discusses how the image of a country can influence brand perception and vice versa. It examines Sweden's nation branding strategy and how Swedish brands communicate their Swedishness. Some key points:
1. Sweden has developed a coherent nation branding strategy focused on communicating values of innovation, openness, care and authenticity, summarized as "progressivity."
2. Swedish brands actively promote their Swedish origin through symbols, language references, and imagery related to Swedish culture and landscapes. This "borrowed origin" aims to increase brand recognition and trust.
3. Sweden ranks highly in global indexes measuring aspects like quality of life, education, talent, and economic competitiveness. However, its brand image is stronger in culturally
country of origin as a source of competitive advantage
This document discusses country of origin as a source of competitive advantage. It begins by defining competitive advantage and country of origin, then explores how the image of a country can impact consumer perceptions. Specific country stereotypes for products from Japan, France, Germany, China, America, and Pakistan are provided as examples. The document also differentiates between intrinsic product cues like design versus extrinsic cues like country of origin. It explains how the halo effect and summary construct theory can influence how familiar versus unfamiliar products and countries are viewed. Lastly, it provides strategies for how companies can leverage country of origin in their marketing.
Determining the Impact of Country Of Origin on Filipino Yuppies' Evaluation o...
This document summarizes a study that aimed to understand how the country of origin impacts Filipino young professionals' evaluation of mobile phone alternatives. The study found that country of origin does not have a significant impact on key individual differences like brand image, purchase inclination, loyalty, and quality assessment. While some countries had stronger perceptions for certain attributes, country of origin overall was independent from individual differences. The recommendations were to highlight country-specific strengths in marketing but not emphasize country of origin itself, and conduct further research with larger samples.
Mohit va makan
تعریف محیط و مکان در معماری- برگرفته از کتاب زیبایی شناسی در معماری- تمرین درس اسلاید سازی سایت متمم
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This document discusses how country of origin affects consumer purchasing decisions for NWP's natural skincare products. It aims to understand how country of origin impacts sales in both domestic and international markets. The literature review discusses how country of origin forms consumers' perceptions of product quality and influences purchase decisions. Pursuing growth strategies focused predominantly on country of origin could provide competitive advantages by leveraging positive country stereotypes, but there are also pitfalls like overreliance on country image at the expense of other product attributes. The document will provide recommendations to help increase NWP's sales and market share through effective use of country of origin.
Market study
فهرست مطالب مطالعه بازار نیازمندی های آنلاین عمومی و تخصصی (املاک ، خودرو ،استخدام و ...) در ایران
Brand Measurment , Make Award Iran
پرزنتیشن ارائه شده کاندیدای تجربه برتر مدیریت دانش محور کشور در کنفرانس بین المللی مدیریت دانش
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City Brand Development
The document discusses city brand development and provides a case study of Rublyovo-Arkhangelskoe. It outlines how a comprehensive branding strategy was created for the city that included defining its vision, values, and attributes. Key elements of the branding strategy included the development of a logo, themes, imagery and messaging to promote the city's identity and brand to target audiences. The branding strategy aimed to position the city as a desirable place to live, work and invest through an integrated approach across its various branding and marketing applications.
Basics of Image Processing using MATLAB
The document provides an overview of basic image processing concepts and techniques using MATLAB, including:
- Reading and displaying images
- Performing operations on image matrices like dilation, erosion, and thresholding
- Segmenting images using global and local thresholding methods
- Identifying and labeling connected components
- Extracting properties of connected components using regionprops
- Performing tasks like edge detection and noise removal
Code examples and explanations are provided for key functions like imread, imshow, imdilate, imerode, im2bw, regionprops, and edge.
Public relations and corporate image
Public relations involves planned efforts to build and maintain mutual understanding between an organization and its publics. It helps shape the organization's corporate image through controlled and uncontrolled media. An effective corporate image benefits an organization by stimulating sales, establishing goodwill, and promoting favorable relations with stakeholders. A corporate image is formed through internal efforts like advertising, branding, and employee behavior, as well as external factors outside an organization's control like industry reputation and press coverage. As part of its marketing activities, an organization must consider its target audience and devise an appropriate marketing mix of product, price, placement, and promotion.
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image compression ppt
This document discusses image compression techniques. It begins by defining image compression as reducing the data required to represent a digital image. It then discusses why image compression is needed for storage, transmission and other applications. The document outlines different types of redundancies that can be exploited in compression, including spatial, temporal and psychovisual redundancies. It categorizes compression techniques as lossless or lossy and describes several algorithms for each type, including Huffman coding, LZW coding, DPCM, DCT and others. Key aspects like prediction, quantization, fidelity criteria and compression models are also summarized.
Funny Pics
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Destacado
Music as a tool for country branding
This document discusses how music and art can be used as tools for country branding. It argues that culture and heritage are easier attributes for countries to influence than other factors like politics or economics. Music in particular is identified as a powerful tool because it is universal, emotive, and engaging. The document provides insights into why music is so important to people and effective for communication. It also presents Eurovision as a case study, noting how Ukraine's 2004 winning entry strategically showcased their culture and helped to brand the country. The conclusion is that music holds great potential for positive country branding that is not yet fully realized.
2007 Campaign to Promote Chile's New Image in China
ProChile (the Chilean government agency that focuses on exports) hired a Chinese marketing agency called BraiNet Communications to conduct market research on Chile's image in China and carry out activities to improve this image. My favorite slide is #8, which I have included in my own speeches. It might be interesting to anyone interested in China-Chile trade, exports, the wine industry, tourism, and nation branding in general.
تاثیر جهانی انقلاب شیل در بازار نفت و گاز
تولید نفت و گاز از سازندهای شیل یا به اصطلاح انقلاب شیل در بازار نفت و گاز ایالات متحده آمریکا تاثیر عمیقی بر بازار انرژی دنیا گذاشته است. در سال 2014 میلادی تولید نفت خام در ایالات متحده در بالاترین میزان آن از سال 1985 و تقریبا 60 درصد بالاتر از تولید در سال 2010 بوده است. ایالات متحده در حال حاضر عمده تولید کننده نفت در جهان پیش از عربستان سعودی و روسیه است و در حال حاضر آمریکا نسبت به پنج سال پیش یک سوم کمتر نفت خام وارد می کند. در مدت پنج سال بین سال های 2008 و 2013، تولید گاز شیل بیش از چهار برابر شده و در حال حاضر نزدیک به نیمی از کل تولید گاز عرضه شده به بازار را به خود اختصاص می دهد. ایالات متحده آمریکا در سال 2009 در تولید گاز از روسیه پیشی گرفت و تبدیل به بزرگترین تولیدکننده گاز جهان شد و از آن زمان فاصله بین تولید گاز دو کشور گسترده تر شده است. در سال 2014 ایالات متحده آمریکا بیش از 21 درصد از تولید گاز جهان را به خود اختصاص داد در حالیکه در همین سال روسیه 17 درصد گاز جهان را تولید کرد. در اثر این ازدیاد تولید گاز، قیمت معیار گاز طبیعی در ایالات متحده کمتر از نیمی از آنچیزیست که پنج سال پیش بود و مایعات گاز طبیعی (عمدتا اتان و پروپان) که به عنوان محصول جانبی از تولید گازند به وفور در ایالات متحده تولید می شوند. این رونق در تولید نفت و گاز از سازندهای شیل در ایالات متحده، بازار انرژی دنیا و به تبع آن مناسبات سیاسی گذشته را بشدت متاثر کرده است. در این مقاله به ذکر اثرات عمده این پدیده که توجه ویژه مسئولین محترم وزارت نفت و سیاستمداران کشورمان را می طلبد پرداخته می شود:
SWEDISHNESS SELLS: Brand Perception in Germany and Sweden.
This document discusses how the image of a country can influence brand perception and vice versa. It examines Sweden's nation branding strategy and how Swedish brands communicate their Swedishness. Some key points:
1. Sweden has developed a coherent nation branding strategy focused on communicating values of innovation, openness, care and authenticity, summarized as "progressivity."
2. Swedish brands actively promote their Swedish origin through symbols, language references, and imagery related to Swedish culture and landscapes. This "borrowed origin" aims to increase brand recognition and trust.
3. Sweden ranks highly in global indexes measuring aspects like quality of life, education, talent, and economic competitiveness. However, its brand image is stronger in culturally
country of origin as a source of competitive advantage
This document discusses country of origin as a source of competitive advantage. It begins by defining competitive advantage and country of origin, then explores how the image of a country can impact consumer perceptions. Specific country stereotypes for products from Japan, France, Germany, China, America, and Pakistan are provided as examples. The document also differentiates between intrinsic product cues like design versus extrinsic cues like country of origin. It explains how the halo effect and summary construct theory can influence how familiar versus unfamiliar products and countries are viewed. Lastly, it provides strategies for how companies can leverage country of origin in their marketing.
Determining the Impact of Country Of Origin on Filipino Yuppies' Evaluation o...
This document summarizes a study that aimed to understand how the country of origin impacts Filipino young professionals' evaluation of mobile phone alternatives. The study found that country of origin does not have a significant impact on key individual differences like brand image, purchase inclination, loyalty, and quality assessment. While some countries had stronger perceptions for certain attributes, country of origin overall was independent from individual differences. The recommendations were to highlight country-specific strengths in marketing but not emphasize country of origin itself, and conduct further research with larger samples.
Mohit va makan
تعریف محیط و مکان در معماری- برگرفته از کتاب زیبایی شناسی در معماری- تمرین درس اسلاید سازی سایت متمم
Country of Origin
This document discusses how country of origin affects consumer purchasing decisions for NWP's natural skincare products. It aims to understand how country of origin impacts sales in both domestic and international markets. The literature review discusses how country of origin forms consumers' perceptions of product quality and influences purchase decisions. Pursuing growth strategies focused predominantly on country of origin could provide competitive advantages by leveraging positive country stereotypes, but there are also pitfalls like overreliance on country image at the expense of other product attributes. The document will provide recommendations to help increase NWP's sales and market share through effective use of country of origin.
Market study
فهرست مطالب مطالعه بازار نیازمندی های آنلاین عمومی و تخصصی (املاک ، خودرو ،استخدام و ...) در ایران
Brand Measurment , Make Award Iran
پرزنتیشن ارائه شده کاندیدای تجربه برتر مدیریت دانش محور کشور در کنفرانس بین المللی مدیریت دانش
MAKE-Iran
Basics of dip
This document provides an overview of digital image processing. It discusses what image processing entails, including enhancing images, extracting information, and pattern recognition. It also describes various image processing techniques such as radiometric and geometric correction, image enhancement, classification, and accuracy assessment. Radiometric correction aims to reduce noise from sources like the atmosphere, sensors, and terrain. Geometric correction geometrically registers images. Image enhancement improves interpretability. Classification categorizes pixels. The document outlines both supervised and unsupervised classification methods.
City Brand Development
The document discusses city brand development and provides a case study of Rublyovo-Arkhangelskoe. It outlines how a comprehensive branding strategy was created for the city that included defining its vision, values, and attributes. Key elements of the branding strategy included the development of a logo, themes, imagery and messaging to promote the city's identity and brand to target audiences. The branding strategy aimed to position the city as a desirable place to live, work and invest through an integrated approach across its various branding and marketing applications.
Basics of Image Processing using MATLAB
The document provides an overview of basic image processing concepts and techniques using MATLAB, including:
- Reading and displaying images
- Performing operations on image matrices like dilation, erosion, and thresholding
- Segmenting images using global and local thresholding methods
- Identifying and labeling connected components
- Extracting properties of connected components using regionprops
- Performing tasks like edge detection and noise removal
Code examples and explanations are provided for key functions like imread, imshow, imdilate, imerode, im2bw, regionprops, and edge.
Public relations and corporate image
Public relations involves planned efforts to build and maintain mutual understanding between an organization and its publics. It helps shape the organization's corporate image through controlled and uncontrolled media. An effective corporate image benefits an organization by stimulating sales, establishing goodwill, and promoting favorable relations with stakeholders. A corporate image is formed through internal efforts like advertising, branding, and employee behavior, as well as external factors outside an organization's control like industry reputation and press coverage. As part of its marketing activities, an organization must consider its target audience and devise an appropriate marketing mix of product, price, placement, and promotion.
FLOOR FINISHES AND COVERINGS
This document provides information on different types of floor finishes. It discusses the structure and components of a floor. It then describes various flooring materials like stone, tile, terrazzo, brick, cement concrete and timber flooring. For each material, it provides details on their manufacture, sizes, properties, advantages and uses. Stone flooring discussed in detail includes marble, granite and kota stone. For tiles, both ceramic and vitrified tiles are explained. Mosaic and terrazzo flooring techniques are also summarized.
image compression ppt
This document discusses image compression techniques. It begins by defining image compression as reducing the data required to represent a digital image. It then discusses why image compression is needed for storage, transmission and other applications. The document outlines different types of redundancies that can be exploited in compression, including spatial, temporal and psychovisual redundancies. It categorizes compression techniques as lossless or lossy and describes several algorithms for each type, including Huffman coding, LZW coding, DPCM, DCT and others. Key aspects like prediction, quantization, fidelity criteria and compression models are also summarized.
Funny Pics
This very short document appears to be about funny pictures but provides no images or details about any pictures. It begins with the title "Funny Pics" but then has multiple lines of non-descript text before concluding with "The End" without offering any content related to funny pictures.
Destacado (20)
2007 Campaign to Promote Chile's New Image in China
2007 Campaign to Promote Chile's New Image in China
SWEDISHNESS SELLS: Brand Perception in Germany and Sweden.
SWEDISHNESS SELLS: Brand Perception in Germany and Sweden.
country of origin as a source of competitive advantage
country of origin as a source of competitive advantage
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Determining the Impact of Country Of Origin on Filipino Yuppies' Evaluation o...
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Describí WordPress como la "katana perfecta" para el SEO, destacando su facilidad de uso, amplia gama de plugins y fuerte comunidad de soporte. Luego, discutí la importancia del keyword research y la identificación de problemas técnicos y de contenido, utilizando herramientas como crawlers y dashboards.
Expliqué cómo una estructura de navegación intuitiva y URLs amigables son esenciales, comparando la planificación de contenidos con la organización de un itinerario de viaje. Abordé aspectos técnicos del SEO como la optimización de imágenes, el uso de CDNs y la configuración correcta de archivos robots.txt y sitemaps. Mencioné la importancia de los enlaces internos y una estrategia efectiva de link building para mejorar la autoridad y visibilidad del sitio web.
Ofrecí consejos prácticos, como la calendarización de contenidos y el uso de herramientas como Surfer SEO para mantener la web activa y relevante. Terminé la charla con reflexiones inspiradoras, animando a los asistentes a ver el SEO como un viaje emocionante lleno de aprendizaje, y agradeciéndoles por su participación.
Esta presentación no solo buscó educar sobre SEO, sino también motivar a los asistentes a utilizar WordPress como una herramienta poderosa en su camino hacia una mejor visibilidad en línea.
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