Este documento analiza la convergencia entre la prensa impresa y digital. Muestra que la audiencia de lectores de prensa ha crecido un 8% en los últimos 5 años, mientras que la audiencia online ha crecido un 144%. Aunque la mayoría (82,5%) solo lee prensa impresa, el perfil del lector online es más joven. Los grupos de prensa han experimentado un fuerte crecimiento de audiencias online, al igual que los diarios regionales de Vocento. El documento también examina las actividades que realizan los usuarios en los
Estudio sobre Usos y Pautas de Consumo de la prensa impresa y digital por par...lolabanos
Este documento analiza la convergencia entre la prensa impresa y digital. Resume que la audiencia de lectores de prensa ha crecido un 8% en los últimos 5 años, mientras que la audiencia online ha crecido un 144% en ese mismo periodo. Examina el perfil de los lectores de prensa impresa versus digital, notando que los lectores online tienden a ser más jóvenes. Finalmente, destaca el fuerte crecimiento de audiencias en los grupos de prensa y diarios regionales online.
El documento describe la evolución rápida de Internet en Chile en la última década, con conexiones que pasaron de 62.500 a 1,5 millones entre 1997 y 2007. Chile tiene la mayor penetración de banda ancha en Sudamérica. Luego presenta estadísticas sobre usuarios de Internet en Chile y Latinoamérica, así como gráficos sobre el crecimiento de conexiones y usuarios en Chile entre 1999-2008. Finalmente, analiza desde dónde se conectan los usuarios chilenos, principalmente desde sus casas u oficinas.
Recently, market research institute MetrixLab has developed a computer-based tool for
tracking visual attention. This tool, the FocusTracker™, is based on the assumption that
mouse movements provide a reliable indication of when and where attention is allocated
on a computer screen. Because it is internet based, the tool can be used with hundreds of
participants from any location in the world, allowing maximal freedom in targeting
specific groups.
Este documento resume la situación de la prensa regional en España. Explica que la prensa regional tiene una penetración del 21% sobre la población total y del 74% sobre los lectores de prensa de pago. Además, en 15 de las 17 comunidades autónomas la prensa regional tiene más lectores que la prensa nacional. Finalmente, destaca el papel fundamental de los diarios regionales en la comunicación y publicidad a nivel local y regional en España.
Este documento presenta un resumen de Internet en España en 2011. Describe que Internet es un medio audiovisual e interactivo con infinitas posibilidades. Explica que el perfil típico del usuario de Internet es una persona de entre 25 y 44 años de clase social media. Además, detalla que la inversión publicitaria en Internet ha crecido constantemente desde 2004 aunque a un ritmo menor recientemente debido a la crisis. Finalmente, analiza el uso creciente de redes sociales y dispositivos móviles para acceder a Internet.
Este documento describe las nuevas formas de publicidad en medios de comunicación a través del marketing móvil e Internet móvil. Explica cómo los teléfonos móviles se han convertido en una parte integral de la vida cotidiana de las personas y una plataforma importante para la publicidad. También analiza las nuevas tendencias en dispositivos móviles, tarifas y aplicaciones, y cómo esto está cambiando las necesidades de los consumidores y anunciantes.
Estudio sobre Usos y Pautas de Consumo de la prensa impresa y digital por par...lolabanos
Este documento analiza la convergencia entre la prensa impresa y digital. Resume que la audiencia de lectores de prensa ha crecido un 8% en los últimos 5 años, mientras que la audiencia online ha crecido un 144% en ese mismo periodo. Examina el perfil de los lectores de prensa impresa versus digital, notando que los lectores online tienden a ser más jóvenes. Finalmente, destaca el fuerte crecimiento de audiencias en los grupos de prensa y diarios regionales online.
El documento describe la evolución rápida de Internet en Chile en la última década, con conexiones que pasaron de 62.500 a 1,5 millones entre 1997 y 2007. Chile tiene la mayor penetración de banda ancha en Sudamérica. Luego presenta estadísticas sobre usuarios de Internet en Chile y Latinoamérica, así como gráficos sobre el crecimiento de conexiones y usuarios en Chile entre 1999-2008. Finalmente, analiza desde dónde se conectan los usuarios chilenos, principalmente desde sus casas u oficinas.
Recently, market research institute MetrixLab has developed a computer-based tool for
tracking visual attention. This tool, the FocusTracker™, is based on the assumption that
mouse movements provide a reliable indication of when and where attention is allocated
on a computer screen. Because it is internet based, the tool can be used with hundreds of
participants from any location in the world, allowing maximal freedom in targeting
specific groups.
Este documento resume la situación de la prensa regional en España. Explica que la prensa regional tiene una penetración del 21% sobre la población total y del 74% sobre los lectores de prensa de pago. Además, en 15 de las 17 comunidades autónomas la prensa regional tiene más lectores que la prensa nacional. Finalmente, destaca el papel fundamental de los diarios regionales en la comunicación y publicidad a nivel local y regional en España.
Este documento presenta un resumen de Internet en España en 2011. Describe que Internet es un medio audiovisual e interactivo con infinitas posibilidades. Explica que el perfil típico del usuario de Internet es una persona de entre 25 y 44 años de clase social media. Además, detalla que la inversión publicitaria en Internet ha crecido constantemente desde 2004 aunque a un ritmo menor recientemente debido a la crisis. Finalmente, analiza el uso creciente de redes sociales y dispositivos móviles para acceder a Internet.
Este documento describe las nuevas formas de publicidad en medios de comunicación a través del marketing móvil e Internet móvil. Explica cómo los teléfonos móviles se han convertido en una parte integral de la vida cotidiana de las personas y una plataforma importante para la publicidad. También analiza las nuevas tendencias en dispositivos móviles, tarifas y aplicaciones, y cómo esto está cambiando las necesidades de los consumidores y anunciantes.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
1. Convergencia:
prensa impresa y
prensa digital
ALVARO NOTARIO
DTOR. DE MARKETING PUBLICITARIO DE CMVOCENTO
RICARDO CUELLAR
MANAGING ACCOUNT CONSULTANT DE METRIXLAB
2. INDICE
1 Panorama de los lectores de prensa
Evolución audiencia total lectores de prensa (online e impresa)
Distribución total lectores de diarios
Perfil lectores prensa impresa vs. prensa digital
2 Panorama de los diarios en internet
Evolución audiencia online de los Grupos de Prensa
Evolución audiencia diarios regionales VOCENTO
Actividades realizadas online
Los diarios, más que noticias
La importancia de la información local
3 Estudio METRIXLAB sobre los internautas y la prensa
4 Ventajas publicitarias
Ventajas de la combinación de diarios impresos y diarios digitales
3. 1 Panorama de los lectores de prensa
Evolución audiencia total lectores de prensa (online e impresa)
Distribución total lectores de diarios
Perfil lectores prensa impresa vs. prensa digital
2 Panorama de los diarios en internet
Evolución audiencia online de los Grupos de Prensa
Evolución audiencia diarios regionales VOCENTO
Actividades realizadas online
Los diarios, más que noticias
La importancia de la información local
3 Estudio METRIXLAB sobre los internautas y la prensa
4 Ventajas publicitarias
Ventajas de la combinación de diarios impresos y diarios digitales
4. EVOLUCION AUDIENCIA LECTORES DE PRENSA
Datos (.000) 14.258
13.796 14.072
13.493 14.573
10.846
9.475
7.871
6.959
5.752
2.776
2.135
1.411 1.572
1.139
2004 2005 2006 2007 2008
LECTORES DE DIARIOS IMPRESOS DE INF. GENERAL TOTAL INTERNAUTAS (ayer) LECTORES DE DIARIOS INTERNET (ayer)
CRECIMIENTO ULTIMOS 5 AÑOS CRECIMIENTO ULTIMO AÑO
AUDIENCIA DIARIOS IMPRESOS IG: +8% +2,2%
TOTAL INTERNAUTAS: +89% +14,5%
AUDIENCIA DIARIOS INTERNET: +144% +30%
Fuente: EGM (EGM PRENSA para 2008 y 2007 en el caso de audiencia prensa papel )
5. DISTRIBUCIÓN TOTAL LECTORES DE DIARIOS
15.860.000 LECTORES DIARIOS (PAPEL Y ONLINE)
EL 82,5% SOLO LEE PRENSA PAPEL
EL 8,1% SOLO LEE PRENSA ONLINE
EL 9,4% SON LECTORES COMPARTIDOS
UNIVERSO POR PRENSA IMPRESA Y ONLINE
DIARIOS IMPRESOS INF. GENERAL
(2do año móvil 08)
14.573.000 UNIVERSO
lectores
DIARIOS
INTERNET
(2do año móvil 08)
2.776.000
INTERNAUTAS QUE SOLO LEEN internautas
DIARIOS IMPRESOS
3.656.000
LECTORES COMPARTIDOS PRENSA
IMPRESA Y PRENSA ONLINE
1.489.000 UNIVERSO
(*)INTERNAUTAS
(2do año móvil 08)
10.846.000
internautas
Fuente: EGM 2do año móvil 2008 (*) Ultimo acceso a internet ayer
6. PERFIL DEL LECTOR: PRENSA IMPRESA/PRENSA DIGITAL
LOS LECTORES DE PRENSA EN INTERNET
PRESENTAN UN PERFIL MAS JOVEN QUE EL DE
LOS LECTORES DE PRENSA IMPRESA
72% vs. 54% entre 14 y 44 años
+16,5 puntos vs. prensa impresa
28,6
22,9
21,7
20,6
18,2
14,9 14,2
13,7
10,8
9,3
8,1
6,7
4,9 5,4
14 a 19 20 a 24 25 a 34 35 a 44 45 a 54 55 a 64 65 y más
LECTORES DIARIOS IMPRESOS LECTORES DIARIOS INTERNET (ayer)
Fuente: EGM 2do año móvil 2008 (*) Ultimo acceso a internet ayer
7. 1 Panorama de los lectores de prensa
Evolución audiencia total lectores de prensa (online e impresa)
Distribución total lectores de diarios
Perfil lectores prensa impresa vs. prensa digital
2 Panorama de los diarios en internet
Evolución audiencia online de los Grupos de Prensa
Evolución audiencia diarios regionales VOCENTO
Actividades realizadas online
Los diarios, más que noticias
La importancia de la información local
3 Estudio METRIXLAB sobre los internautas y la prensa
4 Ventajas publicitarias
Ventajas de la combinación de diarios impresos y diarios digitales
8. EVOLUCIÓN AUDIENCIAS GRUPOS COMUNICACIÓN vs PORTALES
ELEVADOS CRECIMIENTOS EN LOS GRUPOS DE PRENSA
CRECIMIENTO +7% CRECIMIENTO +22%
2007 2008
19.276
18.587
17.862 17.597
10.334 9.975
9.486 9.382
8.808 8.431 8.189
7.360 7.609
6.793 6.462
5.412
3.307 3.621
Google Microsoft Yahoo! France Terra Unidad Prisacom Vocento Grupo ZETA
Telecom Editorial
Fuente: Nielsen Netratings-Netview Septiembre _nivel _PARENT
9. EVOLUCIÓN AUDIENCIAS DIARIOS REGIONALES VOCENTO
ELEVADOS CRECIMIENTOS EN LA PRENSA REGIONAL
CRECIMIENTO AÑO MÓVIL +40%
2007 2008
ABC DIARIO SUR IDEAL. LAS EL LA DIARIO HOY NORTE EL LA VOZ
MONTAÑES DIGITAL ES PROVINCIAS COMERCIO VERDAD VASCO DIGITAL CASTILLA CORREO RIOJA DIGITAL
DIGITAL DIGITAL
Fuente: Nielsen Site Census Septiembre 08
10. ACTIVIDADES REALIZADAS ONLINE
EL 82% DE LOS INTERNAUTAS ACCEDE A SITES DE NOTICIAS MENSUALMENTE Y EL 70% A SITES DE
INFORMACIÓN LOCAL
82%
ESPAÑA
68%
70% 65% EUROPA
60%
56%
53%
49%
39%
35% 43%
40%
66%
54%
39%
50% 48% 47%
46% 46%
39% 39% 38%
39% 35%
15%
Noticias Información Banca y Música Viajes Vacaciones Comparativas Tecnología Películas Subastas Familia y Deportes Salud
local finanzas de precios niños
Fuente: EIAA
11. LOS DIARIOS SON MAS QUE NOTICIAS
Los diarios analizan la noticia y dan una pauta,
una línea de opinión.
Los diarios
tienen que entender que es lo que pasa a su alrededor
y ver como añadir valor a los usuarios.
LEON LEVITT
VICE PRESIDENT
DIGITAL MEDIA, COX NEWSPAPER, USA
12. LOS DIARIOS JUEGAN UN PAPEL RELEVANTE EN SU COMUNIDAD
Los diarios tienen una fuerte relación con la audiencia:
prescriben sobre su área de influencia
Recogen la actividad de la clase política y social.
Manifiestan las preocupaciones de los ciudadanos,
y se recoge todo el ocio y entretemiento de la ciudad:
deporte, cultura, conciertos, cartelera, restaurantes…
Los diarios forman parte de la sociedad
LEON LEVITT
y de la vida ciudadana. Nadie puede hacer lo VICE PRESIDENT
“local” mejor que los periódicos DIGITAL MEDIA, COX NEWSPAPER, USA
El futuro en los próximos MARCELO RECH
años vendrá por lo local DIRECTOR EDITORIAL
ZERO HORA/RBS
BRASIL
13. 1 Panorama de los lectores de prensa
Evolución audiencia total lectores de prensa (online e impresa)
Distribución total lectores de diarios
Perfil lectores prensa impresa vs. prensa digital
2 Panorama de los diarios en internet
Evolución audiencia online de los Grupos de Prensa
Evolución audiencia diarios regionales VOCENTO
Actividades realizadas online
Los diarios, más que noticias
La importancia de la información local
3 Estudio METRIXLAB sobre los internautas y la prensa
4 Ventajas publicitarias
Ventajas de la combinación de diarios impresos y diarios digitales
14. Estudio sobre los
Usos y Actitudes de los
Internautas hacia la Prensa
Diaria de Información General
15. FICHA TECNICA
o El objetivo de la investigación consiste en estudiar los hábitos de lectura
de Diarios de Información General de los INTERNAUTAS:
o Segmentación de los lectores según edición
o Frecuencia de lectura de diarios de Información General
o Tipo de edición leída (online-Offline)
o Diario de referencia (Principal)
o Frecuencia
o Forma de acceso al diario
o Lugar de lectura
o Tiempo dedicado a la lectura de diarios
o Razones de elegir una u otra edición
o Convivencia con la edición alternativa
o Actitudes hacia la publicidad
o Evolución a futuro
o Aspectos de imagen
o Variables sociodemográficas
o Destacar las fortalezas de la Planificación combinada Diarios Papel +
Digital a nivel global y en las fortalezas de la prensa Regional en el caso
particular de Vocento.
16. FICHA TECNICA
o Universo: Internautas de 14 y más años de edad lectores de diarios de
información general.
o Ámbito: Nacional (Incluyendo Canarias y Baleares).
o Muestra: 2.335 entrevistas completas. Divididas en tres submuestras.
o Captación: Mediante reclutamiento en el panel de MertrixLab para la
Competencia de Vocento y la muestra aleatoria y en las propias Websites de
Vocento para sus lectores.
o Técnica de entrevista: CAWI (Computer Aided Web Interview) con
cuestionario autoadministrado, con una duración media de 13 minutos.
18. PERFIL DE LA MUESTRA
o La muestra estudiada presenta un perfil con un carácter marcadamente
masculino respecto a la población internauta, que se traduce en 10 puntos porcentuales
de mayor presencia de hombres.
o Este resultado no es sustancialmente diferente de los datos correspondientes al
perfil de la audiencia del medio prensa en general.
o En términos de edad, los internautas lectores de prensa, son notablemente mayores
que la población navegante en cualquiera de los tipos de edición leída, si
bien este hecho se acentúa entre los lectores del Grupo VOCENTO.
o Según tramos de edad el 50% de los lectores se concentra entre los 25 y 44
años.
19. PERFIL DE LA MUESTRA
Total VOCENTO COMPETENCIA
n=2.335 n=714 n=1.621
SEXO %
…Hombre 62.2% 66.1% 60.5%
…Mujer 37.8% 33.9% 39.5%
EDAD
…de 14 a 24 años 12.7% 9.8% 14.0%
…de 25 a 34 años 30.0% 27.3% 31.2%
…de 35 a 44 años 25.3% 26.1%
26.1% 25.0%
…de 45 a 54 años 17.5% 19.9% 16.3%
…más de 54 años 14.4% 16.8% 13.4%
20. SEGMENTACION DE LOS SECTORES
o En función de la frecuencia de lectura y el tipo de edición más frecuentada,
se han creado cuatro tipos de internautas lectores de diarios, así:
o Lectores principalmente online
o Lectores principalmente offline
o Lectores básicos/exclusivos online
Se desprecian
o Lectores básicos/exclusivos offline para el análisis
22. SEGMENTACION DE LOS SECTORES
Tanto a nivel global, como entre los lectores de los diferentes Editores, la
lectura de diarios a través de la Web se impone.
Más de la mitad de los internautas lectores de diarios lo hacen
principalmente a través de Internet.
23. FRECUENCIA DE LECTURA
o La frecuencia de lectura de uno u otro tipo de cabecera presenta diferencias
importantes sobre todo en los diarios nacionales. Se acude con
mayor frecuencia al formato digital, que al papel.
o Los diarios de carácter regional o local, tienen una mayor frecuencia
de lectura en ambos tipos de edición y, además, las diferencias que
se producen entre la lectura online y la edición en papel se
difuminan, sobre todo por el mayor porcentaje de los internautas que acuden al
papel a diario.
27. HABITOS DE LECTURA ONLINE
Momentos de lectura online
o Aunque la mayoría de la lectura de cabeceras online se produce en el periodo de
mañana, llama la atención que la noche e, incluso la tarde comienzan a
cobrar una importancia notable.
28. HABITOS DE LECTURA ONLINE
Hábito según día de la semana de lectura online
o La lectura de diarios digitales se lleva a cabo en cualquier día de
la semana.
29. HABITOS DE LECTURA ONLINE
Tiempo dedicado a la lectura online
o Seis de cada diez lectores online, dedican entre 10 y 30 minutos a la
lectura de la prensa en este soporte.
30. HABITOS DE LECTURA ONLINE
Lugar de lectura online
o El hogar se impone como lugar desde el que se acude a las versiones de
la prensa online.
31. HABITOS DE LECTURA ONLINE
Razones de lectura de prensa online
Actualidad 71,8%
Titulares y ampliar información 69,4%
Porque es gratis 49,6%
Me gusta contrastar 39,4%
Ediciones de días anteriores 36,7%
Puedo dejar mi opinión 28,0%
Vídeos de noticias 27,3%
Visito la edición on line/digital de los periódicos de… 22,3%
Por las noticias regionales 21,4%
Por las noticias generales 18,0%
Secciones concretas 17,6%
Previsión del tiempo 16,3%
Resido fuera de mi región 10,6%
Me gusta participar con personajes 7,1%
Simplemente lo veo 6,9%
Otras razones 8,4%
0% 20% 40% 60% 80%
32. HABITOS DE LECTURA ONLINE
Evolución futura de los hábitos
Total
54,4% 45,6%
48,9% 51,1%
57,1% 42,9%
0% 20% 40% 60% 80% 100%
En un futuro leeré cada vez más la edición online/digital de
No creo que cambie mis hábitos de lectura actuales de prensa
34. HABITOS DE LECTURA OFFLINE
Hábito según día de la semana de lectura papel
o La mayoría de los lectores de las ediciones impresas no muestran
una preferencia entre los días laborables y los fines de
semana.
o El fin de semana cobra importancia
35. HABITOS DE LECTURA OFFLINE
Tiempo dedicado a la lectura en papel
o Casi siete de cada diez lectores de diarios impresos dedica entre 15 y
45 minutos a la lectura, contrasta con lo dedicado a la versión digital en la
que la mayor parte de sus lectores se concentran en la franja de 10 a 30
minutos (60%).
36. HABITOS DE LECTURA OFFLINE
Lugar de lectura prensa de papel
o El lugar de lectura preeminente para la prensa impresa, sigue siendo el hogar.
o Emergen otros lugares tales como los medios de transporte y los bares.
42. LECTURA COMBINADA DE CABECERAS
¿Qué otros diarios impresos leen los lectores de Diarios Regionales?
El País 24.7
El Mundo 17.6
ABC 10.9
La Vanguardia 5.4
La Razón 5.2
Público 4.6
0% 5% 10% 15% 20% 25% 30%
Base: Lectores cuyo diario de referencia es un diario regional (1271)
sheet
43. LECTURA COMBINADA DE CABECERAS
¿ Qué otros diarios digitales leen los lectores de Diarios Regionales?
www.abc.es 32.4
www.elmundo.es 29.7
www.elpais.com 16.3
www.larazon.es 8.0
www.lavanguardia.com 7.7
www.publico.es 5.1
0% 5% 10% 15% 20% 25% 30% 35%
Base: Lectores cuyo diario de referencia es un diario regional (1271)
sheet
44. LECTURA COMBINADA DE CABECERAS
¿ Qué otros diarios digitales leen los lectores de ABC?
ABC 100.0
El Mundo 52.1
El País 37.9
La Razón 33.8
La Vanguardia 8.5
Público 8.5
El Correo 8.5
Sur 5.6
El Periódico de 4.2
El Periódico de Cataluña 4.2
El Ideal 4.2
Hoy 4.2
Diario de Cádiz 4.2
La Voz de Galicia 2.8
La Voz (Cádiz/Jerez) 2.8
La Verdad (Murcia) 2.8
La Opinión de Murcia 2.8
La Opinión 2.8
El Norte de Castilla 2.8
Heraldo 2.8
Diario de Navarra 2.8
El Comercio 2.8
Canarias 7 2.8
La Nueva España 1.4
Málaga Hoy 1.4
Granada Hoy 1.4
El Día de Valladolid 1.4
Diario Montañés 1.4
La Crónica de Badajoz 1.4
Otros 25.4
0% 20% 40% 60% 80% 100%
Base: Lectores cuyo diario de referencia es ABC en edición impresa (37)
47. CONCLUSIONES
o El colectivo que forman los internautas lectores de diarios presenta un perfil muy
similar al de los lectores de prensa en general, diferencias que se establecen vienen
dadas por el medio y están relacionadas con la edad que es relativamente más
joven.
o Los tiempos dedicados a la lectura de cada soporte no son muy diferentes entre sí...
…aunque se sigue observando que se dedica más tiempo a la lectura del diario
impreso.
o Factores que tienen que ver, seguramente, con el estilo de vida (transporte, visita a
bares, etc…) son los que llevan a los internautas a decantarse por una u otro tipo de
soporte
48. CONCLUSIONES
o Por tanto podemos decir que no existe un internauta lector de prensa online o
impresa, lo que encontramos es un lector de prensa.
o Hay consenso en la evolución de las audiencias, y los internautas declaran que el
futuro pasa por un incremento de la lectura online en detrimento del papel.
o Seguramente la elección de cada uno de los dos soportes diferentes esté
relacionada con la facilidad de acceso a cada uno de ellos y el tipo de información
que se reclama en cada momento.
49. CONCLUSIONES
En definitiva, estamos ante un colectivo que utiliza uno u otro soporte
en función de la comodidad del momento y que acude a cada uno en
base a la necesidad y tipo de información que reclama en cada
momento.
Deja ver que cada uno de los tipos de edición conviven entre sí y son
absolutamente complementarios.
50. 1 Panorama de los lectores de prensa
Evolución audiencia total lectores de prensa (online e impresa)
Distribución total lectores de diarios
Perfil lectores prensa impresa vs. prensa digital
2 Panorama de los diarios en internet
Evolución audiencia online de los Grupos de Prensa
Evolución audiencia diarios regionales VOCENTO
Actividades realizadas online
Los diarios, más que noticias
La importancia de la información local
3 Estudio METRIXLAB sobre los internautas y la prensa
4 Ventajas publicitarias
Ventajas de la combinación de diarios impresos y diarios digitales
51. VENTAJAS PUBLICITARIAS
o Consideramos que no se deberían contraponer la planificación publicitaria en
diarios impresos o en diarios digitales, sino aprovechar las características
comunes como “medio de comunicación” y las fortalezas de cada uno de ellos...
PRENSA IMPRESA Y DIGITAL
CREDIBILIDAD, CERCANIA, REFERENCIA, “DIARIO”, INMEDIATEZ, SEGMENTACIÓN GEOGRÁFICA
PRENSA IMPRESA PRENSA ONLINE
FORMATOS DE ALTO IMPACTO INMEDIATEZ
PERMANENCIA DEL MENSAJE ALTA FRECUENCIA
TIEMPO DE IMPACTO FORMATOS Y ACCIONES ESPECIALES
ALTA COBERTURA AUDIOVISUAL
TRANSPORTABLE – VA CONTIGO PLANIFICACIÓN POR FRANJAS
REFUERZO EN FIN DE SEMANA INTERACCIÓN
COMBINACIÓN DIARIOS IMPRESOS Y DIGITALES
MÁS COBERTURA - MÁS FRECUENCIA