Tips for optimising for Google DiscoverLucinda Wood
This talk covers the latest developments in Google Discover and provides you with actionable tips to improve your chances of being visible in this rising new vertical of search. Delivered at BrightonSEO, BristolSEO and ReadingSEO 2019.
Cómo analizar enlazado interno en un proyecto SEO #TerritorioDSM #TeritorioTr...MJ Cachón Yáñez
Cómo analizar enlazado interno en un proyecto SEO en el evento online de #TerritorioDSM #TeritorioTráfico, el 24 de mayo de 2022.
Repaso a conceptos generales, formas de analizar y diagnosticar el estado del enlazado interno de un proyecto, y estrategias comunes para tener en cuenta.
News SEO: Why we’ve de commissioned AMP - Brighton SEO September 2021Daniel Smullen
AMP is no longer a requirement of the top stories carousel on Google. And with the introduction of page experience as a ranking factor, this talk intends to provide insights into behind the scenes of a major news publisher de-commissioning AMP. Revealing what happens to top stories performance as well as the pros and cons of the AMP framework for publishers as well as it’s future in a new page experience world in News SEO.
How to Use Search Intent to Dominate Google DiscoverFelipe Bazon
In this talk you will learn how search intent can help you benefit from the growing popularity of Google Discover. You’ll get actionable tips, a case study example and exclusive data from SEMrush.
Tips for optimising for Google DiscoverLucinda Wood
This talk covers the latest developments in Google Discover and provides you with actionable tips to improve your chances of being visible in this rising new vertical of search. Delivered at BrightonSEO, BristolSEO and ReadingSEO 2019.
Cómo analizar enlazado interno en un proyecto SEO #TerritorioDSM #TeritorioTr...MJ Cachón Yáñez
Cómo analizar enlazado interno en un proyecto SEO en el evento online de #TerritorioDSM #TeritorioTráfico, el 24 de mayo de 2022.
Repaso a conceptos generales, formas de analizar y diagnosticar el estado del enlazado interno de un proyecto, y estrategias comunes para tener en cuenta.
News SEO: Why we’ve de commissioned AMP - Brighton SEO September 2021Daniel Smullen
AMP is no longer a requirement of the top stories carousel on Google. And with the introduction of page experience as a ranking factor, this talk intends to provide insights into behind the scenes of a major news publisher de-commissioning AMP. Revealing what happens to top stories performance as well as the pros and cons of the AMP framework for publishers as well as it’s future in a new page experience world in News SEO.
How to Use Search Intent to Dominate Google DiscoverFelipe Bazon
In this talk you will learn how search intent can help you benefit from the growing popularity of Google Discover. You’ll get actionable tips, a case study example and exclusive data from SEMrush.
Discover, pa’ tipos como tú: Los 13 factores para disparar tu tráficoClara Soteras
Ponencia sobre Google Discover en Sidralytics 2023. San Sebastián.
Google Discover es uno de los canales de captación de tráfico más importantes actualmente para la mayoría de medios de comunicación juntamente con las breaking news y el trabajo en real-time, pero ¿sabías que todos los factores que aplican los periódicos digitales para posicionar en Discover también pueden aplicarse a tu web?
En esta charla, Clara nos contará cuáles son los factores disparadores para que tus contenidos puedan aparecer en Discover y multiplicar tu tráfico con una estrategia más allá del posicionamiento orgánico en la SERP. Aprende a aprovechar las entidades y tendencias del momento para apretar el acelerador de tu (coche).
[BrightonSEO 2019] Restructuring Websites to Improve IndexabilityAreej AbuAli
[BrightonSEO April 2019] This talk shares the detailed methodology used to restructure a job aggregator site, which, like many large websites, had huge problems with indexability, and the rules used to direct robot crawl, taking the site from over 2.5 million URLs to just 20,000. It covers crawling and indexing issues and dive into the case study aided by flow charts to explain the full approach used to restructure the site and how to implement it.
HELP! I've Been Hit By An Algorithm Update - Jess Maloney - BrightonSEO Apri...Jessica Maloney
BrightonSEO April 2023
Been hit by an algorithm update that wasn’t your fault?!
In this talk Jess will run through specific actions people can take when this happens, including being proactive rather than reactive, and also how to deal with stakeholders who can often panic when this happens, to ensure expectations are managed.
BrightonSEO - Master Crawl Budget Optimization for Enterprise WebsitesManick Bhan
For every website on the internet, Google has a fixed budget for how many pages their bots can and are willing to crawl. The internet is a big place, so Googlebot can only spend so much time crawling and indexing our websites. Crawl budget optimization is the process of ensuring that the right pages of our websites end up in Google’s index and are ultimately shown to searchers.
Google’s recommendations for optimizing crawl budget are rather limited, because Googlebot crawls through most websites without reaching its limit. But enterprise-level and ecommerce sites with thousands of landing pages are at risk of maxing out their budget. A 2018 study even found that Google’s crawlers failed to crawl over half of the webpages of larger sites in the experiment.
Influencing how crawl budget is spent can be a more difficult technical optimization for strategists to implement. But for enterprise-level and ecommerce sites, it’s worth the effort to maximize crawl budget where you can. With a few tweaks, site owners and SEO strategists can guide Googlebot to regularly crawl and index their best-performing pages.
How often is Google rewriting your title tags and creating a custom title link on the SERP? Moreover, why is Google not relying on your title tags anymore for the title on the SERP?
Dive in with this look at Google's title rewrites!
Data-driven SEO & content strategy to reduce your customer acquisition costsadlift
With digital marketing spends soaring, there’s now an even bigger need for reducing costs per customer acquisition. On average, a brand can reduce its acquisition costs by 55% if they drive significant traffic and transactions via organic search and great content marketing. This session will provide you with tactics to implement a robust, data driven content and SEO strategy that drives ROI.
SEO Tool Overload😱... Google Data Studio to the rescueNils De Moor
Google Sheet Template >>> http://bit.ly/seotooloverload-sheet
Ask any person in SEO what tool they use, and you'll more likely than not get a list of tools answered. SEO's need different perspectives, the right tool for the right job, but with an explosion of data produced by these tools, things get overwhelming really fast. To be able to tie things together, Nils will explore ways to streamline the data from your tools and build a single source of truth with Google Data Studio, helping you to make the right decisions.
You'll learn about using QUERY functions in Google Sheets, applying Machine Learning to do fuzzy matching on keywords and search queries, and much more...
---
Want access to the Google Sheets and Google Data Studio TEMPLATES --> bit.ly/seotooloverload-sheet
---
Search Query Processing: The Secret Life of Queries, Parsing, Rewriting & SEOKoray Tugberk GUBUR
Query Processing is the process of query term weight calculation, query augmentation, query context defining, and more. Query understanding and Query clustering are related to Information Retrieval tasks for the search engines. To provide a better search engine optimization effort and project result, the organic search performance optimizers need to implement query processing methodologies. Digital marketing and SEO are connected to each other. Understanding a query includes query parsing, query rewriting, question generation, and answer pairing. Multi-stages Query Processing, Candidate Answer Passages, or Candidate Answer Passages and Answer Term Weighting are some of the concepts from the Google Search Engine to parse the queries.
The presentation of The Secret Life of Queries, Parsing, Rewriting & SEO has been presented at the Brighton SEO Event in April 2022. The event speech focused on explaining the theoretical SEO and practical SEO examples together.
Query Processing methodologies are beyond synonym matching or synonym finding. It involves multiple aspects of the words, and meanings of the words. The theme of words, the centrality of words, attention windows, context windows, and word co-occurrence matrices, GloVe, Word2Vec, word embeddings, character embeddings, and more.
Themes of words contain the word probability like in Continues Bag of Window.
The search engine optimization community focuses on keyword research by matching the queries. Query processing involves query word order change, query word type change, query word combination change, query phrase synonym usage, query question generation, query clustering. Query processing and document processing are correlational. Query processing is to understand a query while document processing is to process a web document. Both of the processes are for ranking algorithms. Providing a better ranking algorithm requires a better query understanding. And providing better rankings as SEOs require better search engine understanding. Thus, understanding the methods of query processing is necessary.
Search Query Processing is implementing the query processing for thesearch engines. Search query refers to the phrase that search engine users use for searching. Search intent understanding and search intent grouping are two different things. But, query templates, questions templates, and document templates work together. Search query is for organic search behaviors. A web search engine answers millions of queries every day. Search query processing is a fundamental task for search engine optimization and search engine result page optimization.
The "Semantic Search Engine: Query Processing" slides from Koray Tuğberk GÜBÜR supported the presentation of "Search Query Processing: The Secret Life of Queries, Parsing, Rewriting & SEO". The presentation has been created by Dear Rebecca Berbel.
Many thanks to the Google engineers that created the Semantic Search Engine patents including Larry Page.
BrightonSEO slide deck Oct 2022 - Levi Williams-Clucas - Review Generation an...Levi Williams-Clucas
In this talk, Levi will be discussing online review generation and management, what it means, how to do it properly and why it matters to your search strategy.
Building a Search Intent-Driven Website Architecture (SEO Mastery Summit 2022...LazarinaStoyanova
In this talk, given for SEO Mastery Summit 2022, I:
- propose a continuous improvement planning approach for web architecture
- highlight the importance of goal-driven site architecture planning
- highlight the relationship between site goals, user personas, and search intent
- demonstrate ways of considering search intent in both page planning and structure planning
- highlight the benefits of having an intent-driven website architecture
- highlight different ways to troubleshoot for intent mismatch
- recommend some further reading to get set you on a path of success ✨
If you want to read the talk write-up, head over to: https://lazarinastoy.com/building-a-search-intent-driven-website-architecture/
Automate The Technical SEO Stuff by Michael Van Den Reym
In this talk, Michael will show you how to automate technical SEO tasks. You will learn how to schedule and compare crawls to spot technical errors faster, how to use RPA to speed up technical SEO audits and how to automatically optimize images. You will get inspired to execute technical SEO better and faster.
Estrategia SEO Internacional en sitios Web MultidiomaSergio Simarro
Presentación realizada en el Congreso SEO Profesional el 26 de Noviembre de 2010, donde se detalla la estrategia SEO Internacional a desarrollar en un sitio Web disponible en varios idiomas o con versiones para diferentes países.
Discover, pa’ tipos como tú: Los 13 factores para disparar tu tráficoClara Soteras
Ponencia sobre Google Discover en Sidralytics 2023. San Sebastián.
Google Discover es uno de los canales de captación de tráfico más importantes actualmente para la mayoría de medios de comunicación juntamente con las breaking news y el trabajo en real-time, pero ¿sabías que todos los factores que aplican los periódicos digitales para posicionar en Discover también pueden aplicarse a tu web?
En esta charla, Clara nos contará cuáles son los factores disparadores para que tus contenidos puedan aparecer en Discover y multiplicar tu tráfico con una estrategia más allá del posicionamiento orgánico en la SERP. Aprende a aprovechar las entidades y tendencias del momento para apretar el acelerador de tu (coche).
[BrightonSEO 2019] Restructuring Websites to Improve IndexabilityAreej AbuAli
[BrightonSEO April 2019] This talk shares the detailed methodology used to restructure a job aggregator site, which, like many large websites, had huge problems with indexability, and the rules used to direct robot crawl, taking the site from over 2.5 million URLs to just 20,000. It covers crawling and indexing issues and dive into the case study aided by flow charts to explain the full approach used to restructure the site and how to implement it.
HELP! I've Been Hit By An Algorithm Update - Jess Maloney - BrightonSEO Apri...Jessica Maloney
BrightonSEO April 2023
Been hit by an algorithm update that wasn’t your fault?!
In this talk Jess will run through specific actions people can take when this happens, including being proactive rather than reactive, and also how to deal with stakeholders who can often panic when this happens, to ensure expectations are managed.
BrightonSEO - Master Crawl Budget Optimization for Enterprise WebsitesManick Bhan
For every website on the internet, Google has a fixed budget for how many pages their bots can and are willing to crawl. The internet is a big place, so Googlebot can only spend so much time crawling and indexing our websites. Crawl budget optimization is the process of ensuring that the right pages of our websites end up in Google’s index and are ultimately shown to searchers.
Google’s recommendations for optimizing crawl budget are rather limited, because Googlebot crawls through most websites without reaching its limit. But enterprise-level and ecommerce sites with thousands of landing pages are at risk of maxing out their budget. A 2018 study even found that Google’s crawlers failed to crawl over half of the webpages of larger sites in the experiment.
Influencing how crawl budget is spent can be a more difficult technical optimization for strategists to implement. But for enterprise-level and ecommerce sites, it’s worth the effort to maximize crawl budget where you can. With a few tweaks, site owners and SEO strategists can guide Googlebot to regularly crawl and index their best-performing pages.
How often is Google rewriting your title tags and creating a custom title link on the SERP? Moreover, why is Google not relying on your title tags anymore for the title on the SERP?
Dive in with this look at Google's title rewrites!
Data-driven SEO & content strategy to reduce your customer acquisition costsadlift
With digital marketing spends soaring, there’s now an even bigger need for reducing costs per customer acquisition. On average, a brand can reduce its acquisition costs by 55% if they drive significant traffic and transactions via organic search and great content marketing. This session will provide you with tactics to implement a robust, data driven content and SEO strategy that drives ROI.
SEO Tool Overload😱... Google Data Studio to the rescueNils De Moor
Google Sheet Template >>> http://bit.ly/seotooloverload-sheet
Ask any person in SEO what tool they use, and you'll more likely than not get a list of tools answered. SEO's need different perspectives, the right tool for the right job, but with an explosion of data produced by these tools, things get overwhelming really fast. To be able to tie things together, Nils will explore ways to streamline the data from your tools and build a single source of truth with Google Data Studio, helping you to make the right decisions.
You'll learn about using QUERY functions in Google Sheets, applying Machine Learning to do fuzzy matching on keywords and search queries, and much more...
---
Want access to the Google Sheets and Google Data Studio TEMPLATES --> bit.ly/seotooloverload-sheet
---
Search Query Processing: The Secret Life of Queries, Parsing, Rewriting & SEOKoray Tugberk GUBUR
Query Processing is the process of query term weight calculation, query augmentation, query context defining, and more. Query understanding and Query clustering are related to Information Retrieval tasks for the search engines. To provide a better search engine optimization effort and project result, the organic search performance optimizers need to implement query processing methodologies. Digital marketing and SEO are connected to each other. Understanding a query includes query parsing, query rewriting, question generation, and answer pairing. Multi-stages Query Processing, Candidate Answer Passages, or Candidate Answer Passages and Answer Term Weighting are some of the concepts from the Google Search Engine to parse the queries.
The presentation of The Secret Life of Queries, Parsing, Rewriting & SEO has been presented at the Brighton SEO Event in April 2022. The event speech focused on explaining the theoretical SEO and practical SEO examples together.
Query Processing methodologies are beyond synonym matching or synonym finding. It involves multiple aspects of the words, and meanings of the words. The theme of words, the centrality of words, attention windows, context windows, and word co-occurrence matrices, GloVe, Word2Vec, word embeddings, character embeddings, and more.
Themes of words contain the word probability like in Continues Bag of Window.
The search engine optimization community focuses on keyword research by matching the queries. Query processing involves query word order change, query word type change, query word combination change, query phrase synonym usage, query question generation, query clustering. Query processing and document processing are correlational. Query processing is to understand a query while document processing is to process a web document. Both of the processes are for ranking algorithms. Providing a better ranking algorithm requires a better query understanding. And providing better rankings as SEOs require better search engine understanding. Thus, understanding the methods of query processing is necessary.
Search Query Processing is implementing the query processing for thesearch engines. Search query refers to the phrase that search engine users use for searching. Search intent understanding and search intent grouping are two different things. But, query templates, questions templates, and document templates work together. Search query is for organic search behaviors. A web search engine answers millions of queries every day. Search query processing is a fundamental task for search engine optimization and search engine result page optimization.
The "Semantic Search Engine: Query Processing" slides from Koray Tuğberk GÜBÜR supported the presentation of "Search Query Processing: The Secret Life of Queries, Parsing, Rewriting & SEO". The presentation has been created by Dear Rebecca Berbel.
Many thanks to the Google engineers that created the Semantic Search Engine patents including Larry Page.
BrightonSEO slide deck Oct 2022 - Levi Williams-Clucas - Review Generation an...Levi Williams-Clucas
In this talk, Levi will be discussing online review generation and management, what it means, how to do it properly and why it matters to your search strategy.
Building a Search Intent-Driven Website Architecture (SEO Mastery Summit 2022...LazarinaStoyanova
In this talk, given for SEO Mastery Summit 2022, I:
- propose a continuous improvement planning approach for web architecture
- highlight the importance of goal-driven site architecture planning
- highlight the relationship between site goals, user personas, and search intent
- demonstrate ways of considering search intent in both page planning and structure planning
- highlight the benefits of having an intent-driven website architecture
- highlight different ways to troubleshoot for intent mismatch
- recommend some further reading to get set you on a path of success ✨
If you want to read the talk write-up, head over to: https://lazarinastoy.com/building-a-search-intent-driven-website-architecture/
Automate The Technical SEO Stuff by Michael Van Den Reym
In this talk, Michael will show you how to automate technical SEO tasks. You will learn how to schedule and compare crawls to spot technical errors faster, how to use RPA to speed up technical SEO audits and how to automatically optimize images. You will get inspired to execute technical SEO better and faster.
Estrategia SEO Internacional en sitios Web MultidiomaSergio Simarro
Presentación realizada en el Congreso SEO Profesional el 26 de Noviembre de 2010, donde se detalla la estrategia SEO Internacional a desarrollar en un sitio Web disponible en varios idiomas o con versiones para diferentes países.
Los días 30 de Septiembre y 01 de Octubre de 2014 tuve la oportunidad de asistir a la formación en Adwords Fundamentals organizada por las Google Academies en Barcelona.
El ponente, durante los 2 días, fue Ramón Fabregat (@WManagerService) quien nos presentó, de forma muy didáctica, todas las posibilidades que ofrece Adwords para la publicidad y el Marketing Online de las empresas.
Google adwords, teoría y estrategia de aplicación. Clase sobre Google Adwords impartida en EMED, el 23 de octubre del 2015 por http://www.twitter.com/dacerfer -@dacerfer-
¿Cómo vender un producto local a nivel local e internacional? Éxitos, errores y aprendizajes
Caso de Estudio SEO Internacional y Local para Mujeres en SEO
Existen muchas herramientas que se pueden utilizar para adquirir clientes a través de internet, aquí menciono tres que con una estrategia adecuada le permitirán obtener excelentes resultados.
Cómo mejorar-la-velocidad-de-tu-web (Cámara madrid)SiteGround España
WPO, (website performance optimization) son un conjunto de estrategias de optimización que permiten que tu web sea más rápida y se ajuste a patrones de medición como los Core Web Vitals de Google. Aprende cómo optimizar tu web, imágenes, ficheros estáticos, base de datos, con técnicas básicas, no tan básicas y con una lista de plugins y herramientas de fácil uso. Para usuarios de WordPress y cualquier otro CMS, guía de recursos para cualquier tipo de web.
Internet como herramienta para Marketing PersonalOrtizJuan
Desarrollo de tema "Perfil Virtual para profesionales", para presentacion dada en la Universidad Empresarial Siglo 21, en la materia Marketing de Servicios junto a Denise (http://www.denisemazmanian.com.ar).
Abarca los siguientes conceptos: Internet Web 2.0, Cluetrain Manifesto, The Long Tail, Facebook, LinkedIn, Google Sites, Blogger, Wordpress, SEM, SEO y Google Analytics.
Catalogo de Servicios Google por Marketing Branding DEV, empresa de ingeniería enfocada en servicios de Google para empresas. Más información en www.marketing-branding.com
Similar a Google Discover como plataforma de adquisición - Clinic summit '19 (20)
4. Sentando las bases de Google Discover
◉ Sistema de recomendación
de contenidos “queryless”
◉ Recomendaciones basadas
en los intereses del usuario.
4
10. Sentando las bases de Google Discover
◉ Tu historial de búsquedas y
navegación
◉ Apps
○ Apps instaladas
○ Frecuencia de uso
◉ Dónde estás
○ Velocidad de movimiento (acelerómetro)
○ Trayectoria
10
11. Sentando las bases de Google Discover
◉ Contactos y calendarios
◉ Historial de compras
◉ Datos de tarjeta de crédito
◉ Consultas de voz
◉ Tus llamadas (Google FI y
Google Voice)
◉ Gustos musicales y de video
11
12. Sentando las bases de Google Discover
◉ Sitios que frecuentas
◉ La afluencia de gente
◉ Horarios de esos
establecimientos
◉ Qué te gusta y qué no en
Youtube, qué comentas...
12
13. Sentando las bases de Google Discover
◉ Sabe si estás en la calle
◉ Si está lloviendo o hace calor
◉ Si estás de compras
◉ Si vas al cine o a un concierto
o si te vas de viaje y a dónde
◉ Suscripciones, libros, noticias,
palabras que usas (Gboard)
13
14. Sentando las bases de Google Discover
◉ Intereses y suscripciones
◉ Tus respuestas a encuestas
◉ Datos que compartes para
sus investigaciones
◉ Seguimiento de productos de
shopping
◉ Rutinas Google Assistant
◉ Voice Match, Face Match
14
15. Y mucho más. Todo esto sacado de aquí
https://myactivity.google.com/more-activity
15
16. Sentando las bases de Google Discover
◉ Card asociada a tus intereses
16
17. Sentando las bases de Google Discover
◉ Card sin entidad asociada
(siempre tendencia)
17
26. Aumentar visibilidad en Google Discover
26Info: https://partnerdash.google.com/publisher
… que estar en News es un
requisito indispensable
Dicen las
malas
lenguas...
27. 27
Aumentar visibilidad en Google Discover
… que tener una versión AMP es
un requisito indispensable.
Dicen las
malas
lenguas...
28. ◉ Usa imágenes de más de
1200px
28
Aumentar visibilidad en Google Discover
29. Pro Tip
29
Y el WPO a tomar por c***, ¿no?
◉ Si usas AMP, ten un recorte de < 1200px y márcalo con un JSON-LD
◉ Si no usas AMP, rellena este formulario y si te aceptan, ten un recorte de < 1200px y márcalo
con un JSON-LD
30. 30
Aumentar visibilidad en Google Discover
◉ + 5% clics en la card
◉ + 3% tiempo en página
◉ + 3% satisfacción
31. “
Google segmenta a los usuarios, los clasifica en grupos de intereses y
mide el éxito de tu contenido en base a la reacción media de ese
grupo de usuarios:
1. CTR
2. Clics + recirculación
3. D-well time
31
65. “
Si no puedes hacerte con un gran número de dispositivos
entrando en tu contenido, búscalo de forma natural.
Trabaja la variable TIEMPO y TENDENCIA
65
74. Noticias de actualidad
El objetivo principal era el de
crear reviews de productos de
alta gama, acompañados de
noticias de actualidad..
Comunidad
Una comunidad fuerte que sepa
contestar dudas sobre audio y
video genera la base sólida de
subsistencia.
Youtube
Youtube es un mundo paralelo,
al igual que instagram, un
proyecto como este no puede
subsistir sin suscriptores.
Diversión
Un proyecto que no te despierta
algún tipo de pasión por lo que
vas a contar está condenado al
fracaso.
Test de productos
Los test y review de productos
serios y objetivos son la llave de
para encontrar la fidelidad de los
usuarios y la relación con las
marcas..
Monetización
Un proyecto que te divierte esta
muy bien, pero hace falta
encontrar negocio en él y que
pueda subsistir por sí solo.
74
Objetivos del proyecto
78. 78
La diversidad de referers diferentes hace
difícil la clasificación del conjunto de tráfico
que podemos determinar cómo discover
pero es posible sobrescribir los referers
para poder segmentar la fuente exacta.
83. La importancia de los buenos redactores
83
La importancia de los redactores no reside en el número de
palabras que escriben en cada post, no está en lo que digan
saber de SEO, ni por supuesto en el salario, se trata de que
sepan llegar a los lectores de una forma natural y entendible
por todos, especialmente cuando tratas temas de tecnología.
84. Segundo semestre del proyecto
84
Se realizan cambios claves en su éxito posterior.
Implementación OneSignal
Implementación AMP
Corrección formato fechas AMP
85. Segundo semestre del proyecto
85
Primeros sintomas de que algo estaba empezando a despertar.
OneSignal
AMP
Corrección formato fechas
Primera noticia en Discover
Noticías Discover
97. Segundo semestre del proyecto
97
El boom y la intuición....
Entrada de noticias en Discover con más visibilidad
¡BOOM! 37K Usuarios
Aumentamos a 2 o 3 publicaciones al día
99. Regularidad
◉ Generación de noticias diarias
◉ Diversidad de contenidos
◉ Diferentes redactores (De calidad)
◉ Artículos de más de 1000 palabras
99