The GMS: A Broad Conceptualization - Cavusgil e ZouCarolline Picolli
Apresentação sobre o paper The GMS: A Broad Conceptualizationof Global Marketing Strategy and itsEffect on Firm Performance - Shaoming Zou
S. Tamer Cavusgil /2002
The GMS: A Broad Conceptualization - Cavusgil e ZouCarolline Picolli
Apresentação sobre o paper The GMS: A Broad Conceptualizationof Global Marketing Strategy and itsEffect on Firm Performance - Shaoming Zou
S. Tamer Cavusgil /2002