Este comercial no contiene elementos típicos como mujeres en bikini, mascotas, niños o familias felices. No tiene música exitosa, efectos especiales o personas famosas. En cambio, promueve un producto que la gente ama pero que a veces no recibe: la paz. Al promover la paz de forma universal sin marcas o slogans, busca que la gente use un poco de la paz que tiene para tratarse mejor unos a otros y así eventualmente nadie necesite comprarla porque habrá paz para todos.
Lifting The Lid On Western Australia's Helmet LawsCatalystian
This paper was presented at the VeloCity Global Conference in Adelaide, South Australia, 29th May, 2014. It draws attention to the overwhelming evidence that mandatory helmet laws have decimated cycling as an everyday activity, with cycling levels still well below those before the laws were introduced, despite substantial investment in bicycle infrastructure. The community has suffered higher health and transport costs as a result of this poorly-thought-out law (there was no analysis of costs and benefits before the laws were introduced). Now, despite (or perhaps because of) all the evidence, the 'policy protectors' in the public service and government want to pretend that all is well and to deny that a change might be desirable.
Full paper is available at http://www.slideshare.net/Catalystian/lifting-the-lid-on-western-australias-helmet-laws-full-paper
Lifting The Lid On Western Australia's Helmet LawsCatalystian
This paper was presented at the VeloCity Global Conference in Adelaide, South Australia, 29th May, 2014. It draws attention to the overwhelming evidence that mandatory helmet laws have decimated cycling as an everyday activity, with cycling levels still well below those before the laws were introduced, despite substantial investment in bicycle infrastructure. The community has suffered higher health and transport costs as a result of this poorly-thought-out law (there was no analysis of costs and benefits before the laws were introduced). Now, despite (or perhaps because of) all the evidence, the 'policy protectors' in the public service and government want to pretend that all is well and to deny that a change might be desirable.
Full paper is available at http://www.slideshare.net/Catalystian/lifting-the-lid-on-western-australias-helmet-laws-full-paper
1. El texto es de un comercial creado por Washington Olivetto que fue exhibido en los cines recientemente. En el cine, la pantalla queda toda blanca y la narración dice lo siguiente: