SlideShare una empresa de Scribd logo
Comprometerse
Crear un diálogo verdadero con y entre clientes
Actividad
• Construyan una lista de fan page de Manizales
en google docs entre todos
Estábamos conectados
Cautivados. Teníamos algo en
común que nos unían. Estábamos
apasionados por la misma cosa.
¿Oiga que hace?
Poniendo una piedra encima de otra
Construyendo una pared
Creando un espacio para crear
¿Por qué?
Harry7
8.3 millones en 24 horas
300.000 por hora
>5.000 por minuto
Actividades
• En que actividad(es) el tiempo vuela?
• Que hace que nos capturen esas
actividades?
Comprometerse
no es
simplemente
una tarea
Volver a las raíces
Los clientes no son dinero
Actividades
• Pueden ver algunas de las razones de su
conexión personal aplicada a sus fan
page? (si no tienes una usa las del
ejemplo)
• Cuales marcas están poniendo un ladrillo
sobre otro? Cuáles están construyendo un
lado? Cuales están haciendo una catedral
http://www.authorstream.com/Presentation/501commons-1624832-client-engagement-powerpoint/
https://www.facebook.com/a
ngrybirds

https://www.facebook.com/angrybirds?fref=ts
https://www.facebook.com/fordmustang?fref=ts
https://www.facebook.com/porsche?fref=ts
Construir comunidades alrededor de
confianza y lealtad
Clientes solucionando temas de
Servicio al Cliente
Conectarse: Más fácil decirlo que
hacerlo
United Rompió mi Guitarra
A Dave Carroll, YouTube 12 millones de
visitas. A United la broma le salió cara: sus
acciones bajaron un 10% $180 Millones
http://youtu.be/sQZDmOehRvA
Motrim Moms
3 de septiembre se publica
14 de noviembre “Magic city slingers” publica
15 de noviembre “Perfect Natural Photograpy” 5.54 critica
el aviso
300 blogs escriben sobre el tema
16 Jhonson&Jhonson retira el anuncio

http://www.youtube.com/watch?v=BmykFKjNpdY
http://sillero.wordpress.com/2008/11/25/motrinuna-tormenta-en-los-medios-sociales-i/
Comcast Technician Slipping
Durmió y luego fue despedido
1’7 millones de preproducciones

http://www.youtube.com/watch?v=CvVp7b5
gzqU

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