How SEO Blinded Me, Then Opened My EyesRand Fishkin
This document discusses how the author's views on SEO evolved over time. He used to believe that ranking highly in search was the most important factor, and that SEO was the primary driver of traffic. However, he realized search has become more complex, with personalized results, social influences, and the importance of brands. SEO is now just one marketing tactic among many that must be part of an overall inbound marketing strategy. Creating valuable content for customers and spreading it across multiple channels is key to success.
Rand Fishkin's presentation from the May 26th Wappow social media meetup. on why search engines need social data and how the two are merging together to create exciting opportunities for marketers.
The document discusses how inbound marketing has become a revolution in customer acquisition due to changes in human behavior and the online landscape. It outlines how people research options extensively online today before making purchases. This represents a shift away from interruptive, outbound marketing tactics towards content-driven inbound strategies. The document provides numerous examples of effective inbound tactics like search engine optimization, social media, blogs, videos and more. It emphasizes that inbound channels now drive the vast majority of web traffic but receive a small fraction of marketing investments compared to outbound paid channels.
How Top Ranking Brands Like Moz and HubSpot REALLY Do SEOChad Pollitt
SEO has come a long way since the late 90’s. Algorithm updates and advancements in technology have made it harder and harder for brands to sculpt their search signals in order to gain maximum search engine visibility.
This presentation looks at two highly visible brands and explains what they do to drive copious amounts of search traffic. The explanation just might surprise you, too.
Gaining Traction: Inbound Marketing for StartupsRand Fishkin
The document discusses inbound marketing strategies for startups. It recommends creating and sharing high-quality content to attract and engage customers through search engines, social media, blogs and other online channels. Specific tactics mentioned include developing sharing incentives, mining social networks for engagement, creating embeddable content, and giving the community a platform to contribute user-generated content. The goal is to earn interest from potential customers through these inbound channels rather than relying primarily on paid advertising.
Ways to getting more Web Traffic and Backlinks to your Blog Adward Jonson
This document provides information about hiring Adward jonson as a backlink and SEO expert. It lists their social media profiles and links to their Fiverr page where they offer to build backlinks, social shares, and a "juice pyramid" to help websites rank. The document emphasizes sharing content widely and having an effective blog to build links through guest posting and uploading useful templates. Contact information is provided to hire Adward for SEO and backlink services.
Social Media Marketing for SEO + LinksRand Fishkin
Rand Fishkin discusses 5 major ways that social media can contribute to SEO and inbound marketing. These include discovering the right content to create, sharing content with an audience likely to spread it, building relationships with influencers, acquiring direct links and citations, and conducting indirect brand building. Fishkin provides many specific tips under each category such as finding content inspiration on Q&A sites, using tools like FollowerWonk to find influencers, and sharing content across multiple social profiles and sites.
How SEO Blinded Me, Then Opened My EyesRand Fishkin
This document discusses how the author's views on SEO evolved over time. He used to believe that ranking highly in search was the most important factor, and that SEO was the primary driver of traffic. However, he realized search has become more complex, with personalized results, social influences, and the importance of brands. SEO is now just one marketing tactic among many that must be part of an overall inbound marketing strategy. Creating valuable content for customers and spreading it across multiple channels is key to success.
Rand Fishkin's presentation from the May 26th Wappow social media meetup. on why search engines need social data and how the two are merging together to create exciting opportunities for marketers.
The document discusses how inbound marketing has become a revolution in customer acquisition due to changes in human behavior and the online landscape. It outlines how people research options extensively online today before making purchases. This represents a shift away from interruptive, outbound marketing tactics towards content-driven inbound strategies. The document provides numerous examples of effective inbound tactics like search engine optimization, social media, blogs, videos and more. It emphasizes that inbound channels now drive the vast majority of web traffic but receive a small fraction of marketing investments compared to outbound paid channels.
How Top Ranking Brands Like Moz and HubSpot REALLY Do SEOChad Pollitt
SEO has come a long way since the late 90’s. Algorithm updates and advancements in technology have made it harder and harder for brands to sculpt their search signals in order to gain maximum search engine visibility.
This presentation looks at two highly visible brands and explains what they do to drive copious amounts of search traffic. The explanation just might surprise you, too.
Gaining Traction: Inbound Marketing for StartupsRand Fishkin
The document discusses inbound marketing strategies for startups. It recommends creating and sharing high-quality content to attract and engage customers through search engines, social media, blogs and other online channels. Specific tactics mentioned include developing sharing incentives, mining social networks for engagement, creating embeddable content, and giving the community a platform to contribute user-generated content. The goal is to earn interest from potential customers through these inbound channels rather than relying primarily on paid advertising.
Ways to getting more Web Traffic and Backlinks to your Blog Adward Jonson
This document provides information about hiring Adward jonson as a backlink and SEO expert. It lists their social media profiles and links to their Fiverr page where they offer to build backlinks, social shares, and a "juice pyramid" to help websites rank. The document emphasizes sharing content widely and having an effective blog to build links through guest posting and uploading useful templates. Contact information is provided to hire Adward for SEO and backlink services.
Social Media Marketing for SEO + LinksRand Fishkin
Rand Fishkin discusses 5 major ways that social media can contribute to SEO and inbound marketing. These include discovering the right content to create, sharing content with an audience likely to spread it, building relationships with influencers, acquiring direct links and citations, and conducting indirect brand building. Fishkin provides many specific tips under each category such as finding content inspiration on Q&A sites, using tools like FollowerWonk to find influencers, and sharing content across multiple social profiles and sites.
The Unfair Advantage of Inbound MarketingRand Fishkin
This document discusses inbound marketing strategies and tactics. It explains that inbound marketing focuses on attracting and engaging customers through content rather than outbound interruption. Some key inbound tactics discussed include search engine optimization, social media, content marketing, email marketing, and participating in online communities. The document provides many examples and recommends specific tools to help marketers implement these inbound approaches.
Content Marketing vs. Link Building: Linklove Boston 2012Rand Fishkin
Content marketing is more effective than traditional link building tactics for long-term success. Creating helpful content in multiple formats across various channels builds trust and loyalty over time, while also naturally attracting links, versus short-term tactics focused only on links.
The Mighty Nudge: The Future of SEO, Social Media, & Content MarketingRand Fishkin
The days of bludgeoning algorithms, networks, and people are over. Modern marketing success in channels like search, social media, content marketing, email, CRO, et al. requires subtle "nudges" to have success.
3 Rules of Relationship-Powered Link Building #pubconAnn Smarty
The document discusses relationship-powered link building and provides 3 rules and tools for this approach. The 3 rules are: 1) Do not mention link building but genuinely help others without asking for anything in return; 2) Manufacture serendipity by spending 20% of time helping others across multiple online channels; 3) Find peers and influencers using tools like Commun.it, LinkedIn, Topsy, and Tweetdeck to build relationships.
Assembling Your Social Media Playbook with Google Plus and Brand PagesBrandy Luscalzo
This document provides an overview of Google+ and how brands can utilize it. Some key points:
- Google+ is Google's social networking platform launched in 2011 to compete with Facebook and Twitter. It allows public posting that can be indexed by Google search.
- Brands should create Google+ pages to connect with customers and leverage the platform's SEO benefits. Pages should be optimized with engaging content, calls to action, and integration with other online properties.
- Circles allow segmentation of audiences for targeted messaging. Profiles and pages can be optimized for discoverability through best practices for content, sharing, and engagement.
- While Google+ offers advantages like video chat and SEO, limitations include
The document provides an overview of social media optimization (SMO). It defines SMO as promoting content through social features to make it more visible and linkable on social networks. The document outlines 16 rules of SMO, such as increasing linkability, encouraging content sharing, and participating in conversations. It also discusses how SMO differs from search engine optimization by focusing on off-site optimization and building communities rather than just traffic. Examples are given of how businesses have successfully used SMO strategies like contests, troubleshooting, and location-based promotions.
SMC Panel: Integrating Social Media Marketing & SEODaniel Riveong
The "SEO & Social Media Integration" shows a series of mini case studies on 1) how SEO can help assist Social Media campaigns; and 2) how Social Media campaigns are a powerful component of doing successful SEO.
Examples are taken from GE, Lenovo, SlideShare, Farecast and many others
Was presented by Daniel Riveong of e-Storm for the Social Media Club San Francisco/Silicon Valley, 01/21/2009.
Rand looks at Moz's 2015 analysis of ranking factors in Google's search engine and compares opinion data, correlation numbers, and experiments to give a picture of how modern SEO fits together.
2012 03 OMI Denver inbound marketing- seo is more than seoGillian Muessig
SEO, Social and Mobile combine as the Inbound Marketing platform expands on the Internet. Learn how to use multiple tactics and platforms to create cohesive marketing that improves conversions and gives you a competitive edge.
Using Social Media for Professional NetworkingErin Norvell
The best way to use social media for professional networking is to use it effectively in your day-to-day life. Learn how to: create a professional digital profile; find your voice and create fresh social media content; use LinkedIn and Twitter effectively for networking; create meaningful connections; and build lasting professional relationships.
This presentation was developed for the American Public Health Association (APHA) as part of their resources for early career professionals. It was originally delivered in January, 2015 and was updated in May, 2016.
For more from Digital Edge Communications, visit our website: www.digitaledgecommunications.us
Enhanced Social Media Marketing with WordPress (2013 Update)Brian Rotsztein
The slides from my WordCamp Ottawa 2013 talk "Enhanced Social Media Marketing with WordPress." Thank you for all of the fantastic feedback on my session. I sincerely appreciate it.
This document provides an overview of various social media tools and strategies for using them effectively. It discusses platforms like Twitter, Facebook, LinkedIn, YouTube, Flickr, Digg and others. It offers tips on setting up profiles, engaging with others, sharing content and leveraging these tools for marketing purposes while avoiding common pitfalls. The goal is to help users develop a practical social media strategy.
These are the slides to my presentation at PodCamp Montreal 2010. The talk mentioned search engine optimization (SEO) , pay per click (PPC), and social media marketing. I stress the convergence of these different approaches to Internet marketing. There's a lot to say on the topic but I wanted to make sure we had time for a discussion (and an interesting, lively one it turned out to be... thank you!) so this version is much shorter than the original one but it should be fine. You can look at this as a sort of "status update" where I point out how Google has worked its way into social and how Facebook is getting into search. If your company needs help with online marketing, contact me or my team. Thank you for your interest!
This document outlines a social media strategy proposal from Hungry Wolf Marketing. It discusses analyzing a company's current online presence, defining social media goals and conversations, and creating a tailored strategy and content plan. Hungry Wolf Marketing would perform an analysis, develop the strategy, launch tactical posts and provide ongoing reports. The scope of work, costs, and next steps would be customized based on the client's needs and budget.
Global Village Marketing Agency was hired to integrate an online campaign for Picture People, a portrait studio. They proposed utilizing banner ads and pop-ups on parenting sites, email marketing, search engine optimization, and social media like Facebook and Twitter. Currently, Picture People's social media pages are outdated and not engaging customers regularly. Regular posting is needed to drive sales through social media. Search engine marketing is also important to reach customers searching for portrait services online. Banner ads would promote Picture People's portrait services on related parenting and floral gift sites.
This document discusses how different social media platforms like Facebook, LinkedIn, and Twitter are used by businesses and consumers. It provides details on how each platform can be used for marketing, recruiting, brand awareness, and relationship building. The advantages and disadvantages of using each platform from both a business and consumer perspective are examined. The document also explores how these sites may be changing how people interact both online and offline.
SEO Pagination - The Ultimate Guide (aka "Gettin' Jiggy Wit It")Adam Audette
My presentation at SMX West 2012.
Gettin' Jiggy Wit It - the Ultimate Guide to Pagination for SEO
Covers:
- rel next / prev
- rel canonical
- meta robots noindex
- view all pages
- and more!
Shows how to deal with different scenarios and makes recommendations for each situation.
La empresa alimenticia ElPozo tiene presencia en web, Facebook y Twitter pero los contenidos no están bien integrados entre canales. En Facebook se basan en concursos pero no añaden valor a la marca, mientras que en Twitter solo comparten lo de Facebook. La interacción con usuarios es baja y no responden a comentarios negativos. Deben mejorar la coherencia de mensajes entre canales y fomentar más conversación con clientes.
The Unfair Advantage of Inbound MarketingRand Fishkin
This document discusses inbound marketing strategies and tactics. It explains that inbound marketing focuses on attracting and engaging customers through content rather than outbound interruption. Some key inbound tactics discussed include search engine optimization, social media, content marketing, email marketing, and participating in online communities. The document provides many examples and recommends specific tools to help marketers implement these inbound approaches.
Content Marketing vs. Link Building: Linklove Boston 2012Rand Fishkin
Content marketing is more effective than traditional link building tactics for long-term success. Creating helpful content in multiple formats across various channels builds trust and loyalty over time, while also naturally attracting links, versus short-term tactics focused only on links.
The Mighty Nudge: The Future of SEO, Social Media, & Content MarketingRand Fishkin
The days of bludgeoning algorithms, networks, and people are over. Modern marketing success in channels like search, social media, content marketing, email, CRO, et al. requires subtle "nudges" to have success.
3 Rules of Relationship-Powered Link Building #pubconAnn Smarty
The document discusses relationship-powered link building and provides 3 rules and tools for this approach. The 3 rules are: 1) Do not mention link building but genuinely help others without asking for anything in return; 2) Manufacture serendipity by spending 20% of time helping others across multiple online channels; 3) Find peers and influencers using tools like Commun.it, LinkedIn, Topsy, and Tweetdeck to build relationships.
Assembling Your Social Media Playbook with Google Plus and Brand PagesBrandy Luscalzo
This document provides an overview of Google+ and how brands can utilize it. Some key points:
- Google+ is Google's social networking platform launched in 2011 to compete with Facebook and Twitter. It allows public posting that can be indexed by Google search.
- Brands should create Google+ pages to connect with customers and leverage the platform's SEO benefits. Pages should be optimized with engaging content, calls to action, and integration with other online properties.
- Circles allow segmentation of audiences for targeted messaging. Profiles and pages can be optimized for discoverability through best practices for content, sharing, and engagement.
- While Google+ offers advantages like video chat and SEO, limitations include
The document provides an overview of social media optimization (SMO). It defines SMO as promoting content through social features to make it more visible and linkable on social networks. The document outlines 16 rules of SMO, such as increasing linkability, encouraging content sharing, and participating in conversations. It also discusses how SMO differs from search engine optimization by focusing on off-site optimization and building communities rather than just traffic. Examples are given of how businesses have successfully used SMO strategies like contests, troubleshooting, and location-based promotions.
SMC Panel: Integrating Social Media Marketing & SEODaniel Riveong
The "SEO & Social Media Integration" shows a series of mini case studies on 1) how SEO can help assist Social Media campaigns; and 2) how Social Media campaigns are a powerful component of doing successful SEO.
Examples are taken from GE, Lenovo, SlideShare, Farecast and many others
Was presented by Daniel Riveong of e-Storm for the Social Media Club San Francisco/Silicon Valley, 01/21/2009.
Rand looks at Moz's 2015 analysis of ranking factors in Google's search engine and compares opinion data, correlation numbers, and experiments to give a picture of how modern SEO fits together.
2012 03 OMI Denver inbound marketing- seo is more than seoGillian Muessig
SEO, Social and Mobile combine as the Inbound Marketing platform expands on the Internet. Learn how to use multiple tactics and platforms to create cohesive marketing that improves conversions and gives you a competitive edge.
Using Social Media for Professional NetworkingErin Norvell
The best way to use social media for professional networking is to use it effectively in your day-to-day life. Learn how to: create a professional digital profile; find your voice and create fresh social media content; use LinkedIn and Twitter effectively for networking; create meaningful connections; and build lasting professional relationships.
This presentation was developed for the American Public Health Association (APHA) as part of their resources for early career professionals. It was originally delivered in January, 2015 and was updated in May, 2016.
For more from Digital Edge Communications, visit our website: www.digitaledgecommunications.us
Enhanced Social Media Marketing with WordPress (2013 Update)Brian Rotsztein
The slides from my WordCamp Ottawa 2013 talk "Enhanced Social Media Marketing with WordPress." Thank you for all of the fantastic feedback on my session. I sincerely appreciate it.
This document provides an overview of various social media tools and strategies for using them effectively. It discusses platforms like Twitter, Facebook, LinkedIn, YouTube, Flickr, Digg and others. It offers tips on setting up profiles, engaging with others, sharing content and leveraging these tools for marketing purposes while avoiding common pitfalls. The goal is to help users develop a practical social media strategy.
These are the slides to my presentation at PodCamp Montreal 2010. The talk mentioned search engine optimization (SEO) , pay per click (PPC), and social media marketing. I stress the convergence of these different approaches to Internet marketing. There's a lot to say on the topic but I wanted to make sure we had time for a discussion (and an interesting, lively one it turned out to be... thank you!) so this version is much shorter than the original one but it should be fine. You can look at this as a sort of "status update" where I point out how Google has worked its way into social and how Facebook is getting into search. If your company needs help with online marketing, contact me or my team. Thank you for your interest!
This document outlines a social media strategy proposal from Hungry Wolf Marketing. It discusses analyzing a company's current online presence, defining social media goals and conversations, and creating a tailored strategy and content plan. Hungry Wolf Marketing would perform an analysis, develop the strategy, launch tactical posts and provide ongoing reports. The scope of work, costs, and next steps would be customized based on the client's needs and budget.
Global Village Marketing Agency was hired to integrate an online campaign for Picture People, a portrait studio. They proposed utilizing banner ads and pop-ups on parenting sites, email marketing, search engine optimization, and social media like Facebook and Twitter. Currently, Picture People's social media pages are outdated and not engaging customers regularly. Regular posting is needed to drive sales through social media. Search engine marketing is also important to reach customers searching for portrait services online. Banner ads would promote Picture People's portrait services on related parenting and floral gift sites.
This document discusses how different social media platforms like Facebook, LinkedIn, and Twitter are used by businesses and consumers. It provides details on how each platform can be used for marketing, recruiting, brand awareness, and relationship building. The advantages and disadvantages of using each platform from both a business and consumer perspective are examined. The document also explores how these sites may be changing how people interact both online and offline.
SEO Pagination - The Ultimate Guide (aka "Gettin' Jiggy Wit It")Adam Audette
My presentation at SMX West 2012.
Gettin' Jiggy Wit It - the Ultimate Guide to Pagination for SEO
Covers:
- rel next / prev
- rel canonical
- meta robots noindex
- view all pages
- and more!
Shows how to deal with different scenarios and makes recommendations for each situation.
La empresa alimenticia ElPozo tiene presencia en web, Facebook y Twitter pero los contenidos no están bien integrados entre canales. En Facebook se basan en concursos pero no añaden valor a la marca, mientras que en Twitter solo comparten lo de Facebook. La interacción con usuarios es baja y no responden a comentarios negativos. Deben mejorar la coherencia de mensajes entre canales y fomentar más conversación con clientes.
Rand Fishkin's presentation from SMX Munich sharing early data from SEOmoz's biennial search engine ranking factors survey and correlation data from 10K+ Google search results.
El documento resume las actualizaciones del algoritmo de Google, en particular la actualización Panda de 2011, la cual se enfoca en mejorar los resultados de búsqueda al priorizar sitios con contenido de alta calidad, autoridad y valor añadido para el usuario sobre sitios con contenido automatizado, copiado o de baja calidad. También ofrece consejos para que los sitios web mejoren su posicionamiento orgánico tras esta actualización, como crear contenido único y de calidad.
Social Search: Impacts of Social Media on SEOR3 Social Media
Do SEO and social media really have as much to do with each other as you think? Do social signals really boost your SEO? Roxanne goes over those questions and so much more, like content marketing, link building and more in this presentation for Rocks Digital!
Five Principles of Inbound Markeing, and Four Simple Strategies for Teaching ItColin Alsheimer
Inbound Marketing 101 presentation that covers the five basic principles of Inbound Marketing strategy, plus four simple strategies for teaching it to students.
Este documento discute la importancia de la movilidad en la estrategia SEO. Explica que Google ha cambiado su algoritmo para dar prioridad a los sitios web adaptados a dispositivos móviles. Además, las páginas con diseño responsive tendrán mejor posicionamiento. Por lo tanto, es fundamental que los sitios sean mobile-friendly para tener éxito en los resultados de búsqueda a través de dispositivos móviles.
Publishing content online isn't quite as easy as hitting the publish button. With millions of pieces of content being 'published' daily, how do you make sure your content gets received by the people that matter? How can you make it travel further beyond your target audience?
We've answered these questions in our presentation: '13 Top Tips for Publishing Content'
For our full list of content writing tips, visit our blog: http://www.ewebmarketing.com.au/blog/content-writing-tips-seo/
Image credits can be found in the final slides, thank you to all who licensed their images for use.
Digital report Global & Việt Nam Jan-2016 from Wearesocial Duy, Vo Hoang
This document provides an overview and statistics on global and regional digital trends in 2016. It includes statistics on internet users, social media users, mobile phone users, and year-over-year growth rates for various regions around the world. The document also contains summaries of key digital statistics for 30 individual countries.
Webit 2016 Digital Bulgaria Social Media & SEO trendsKatya Todorova
Katya Todorova has a panel discussion during Digital Bulgaria Forum on WEBIT about the Social Media & SEO Trends of 2016. Other panelists were Biser Valov, Stan Dimitrov and Ognian Mladenov
SEO y Branding: SEO para potenciar la marcaSeñor Muñoz
El SEO se asocia, normalmente, con estrategias de contenidos muy agresivas, pero el SEO no es eso, el SEO es mejorar la web. Una de las partes que es más sencilla de mejorar es la relacionada con el contenido: no hay nadie que sepa más de su negocio que el dueño o sus empleados. Pues de eso trata mi charla, de poner en valor a todo el tejido productivo de la empresa (la marca) para hacerles conseguir una mayor visibilidad con un coste controlado y que ya tiene en el proceso productivo: marketing, desarrollo, ventas, producción,…
Machine Learning Search and SEO - Zenith; Duluth, MN. Eric Enge
Machine learning is the next great computer revolution, one that is already here. We don’t have to wait for the future; Google has been using machine learning to solve many complex search-related problems for years, and the applications keep growing, including last year’s announcement of the addition of RankBrain to the search algorithm and the impact of machine learning on search. Google's RankBrain algorithm caused major confusion in the digital marketing community. This presentation will show you what RankBrain really is about, what else Google is likely to do with machine learning, and how it impacts your #SEO strategy. This slide was presented at Zenith Conference in Duluth, MN.
Este documento describe los virus informáticos y los antivirus. Explica que los virus se replican a sí mismos y se propagan a través de disquetes y redes. Se clasifican según su ubicación y método de replicación. Los antivirus usan técnicas como escaneo y heurística para detectar virus. Es importante mantener actualizado el antivirus y tomar precauciones para prevenir infecciones.
The document provides information about the UniTasters 2011 program, which gives Year 11 students a taste of university life through a residential summer program. It describes that the program is free and provides students the opportunity to experience different subjects, learn about careers and university finances, and participate in social activities while staying in student housing. Students will meet current university students who will guide them and answer questions about the university experience. The goal is to help students decide if university is right for them and what they may want to study.
Strategi sukses membangun bisnis dari rumah (bisnis rumahan), dengan semakin mudahnya akses internet untuk siapapun, bahkan dengan uang 5 ribu perak, kita semua sudah bisa browsing dan akses layanan media di internet, maka peluang untuk mencari uang akan semakin mudah
Buat Anda yang sibuk dirumah, mungkin sebagai ibu rumah tangga, banyak potensi untuk mengembangkan usaha dari rumah, artikel ini akan memberikan tuntutan yang menarik buat anda
Este documento describe diferentes tipos de líneas de transmisión, incluyendo líneas de cinta y microcinta. Estas líneas se usan comúnmente en circuitos integrados de estado sólido debido a su pequeño tamaño. A diferencia de las líneas de cinta que están blindadas, las líneas de microcinta tienen fugas significativas de potencia. La geometría típica consiste en dos placas paralelas de cobre separadas por 1-2 mm con un dieléctrico en el medio cuya permitividad relativa
1. O documento apresenta a motivação e o processo de elaboração da Enciclopédia Brasileira de Comunicação pela INTERCOM, destacando a necessidade de registrar o acúmulo de conhecimento na área e demarcar a identidade do campo no cenário internacional.
2. É descrita a influência de obras internacionais como a International Encyclopedia of Communications na concepção do projeto.
3. São citadas algumas obras de referência em comunicação produzidas em diferentes países, como França, Espanha e Portugal, para situar a Encic
1) Laboratory experiments found that amino acids like glycine, alanine, and serine can naturally form from the ultraviolet photolysis of interstellar ice analogs.
2) These amino acids would have a deuterium excess similar to what is seen in interstellar clouds, matching what is found in meteorites.
3) This process in interstellar space could also produce enantiomeric excesses if circularly polarized light is involved, providing an alternative explanation for the origin of meteoritic amino acids instead of their formation in liquid water on early Solar System bodies.
Ebriks-Social media to achieve SEO success ebriksinfotech
Here we share a presentation on the social media to achieve SEO scuccess.Social media activities leads to the better search results and hence good page rank.Ebriks seo company provides the best SEO services in the social media.if you know more about this please visit @www.ebriks.com
Connecting Inbound Marketing for Exceptional Return, with Rand FishkinMadeline Riley
As a marketer for your organization, you’re called upon to handle the creation and promotion of content on your site, explore the various channels (social media, search, blogs, communities, etc.) for distribution, and then run analytics, reporting and optimization over your efforts.
This work can seem daunting.
In this talk, Rand will cover how to connect all of these in a way that builds more value than the sum of each part. The channels to pursue, the metrics to track, the optimization techniques — all will be explored with colorful examples and a repeatable process.
This document discusses how using social media can help with search engine optimization success. It explains that social media helps content get discovered, builds links when content is shared, increases visibility and authority, and grows site traffic. The document provides tactics for social platforms like Google+, Twitter, Facebook, and content creation to integrate search and social marketing. It emphasizes that a unified search and social strategy is most effective and provides an example of Dollar Shave Club's success with this approach.
The document discusses search engine optimization and marketing. It covers the search engine landscape including organic and paid search. It describes how search engines work by examining technical, on-page and off-page ranking factors. Topics like content creation, social media marketing, local SEO and tools are discussed. The goal is to help businesses improve search visibility and bring more relevant traffic to their sites.
Social Media and SEO have never been more intertwined than they are today. Not only are social media elements like Tweets and reviews making their way into search results, but Google’s new social search is a clear indicator that social media’s effect on search is going to continue to grow in importance. By aligning your social media campaign with SEO best practices and your optimization strategy, you not only maximize the ROI of your social media program, but you begin to set the foundation for future organic search success.
1) The document discusses how social media can be leveraged for SEO success by influencing search engine results. It provides tactics for optimizing profiles on Google+, Twitter, Facebook, and creating shareable content.
2) Case studies show how brands like Dollar Shave Club used content sharing and viral marketing on social media to earn extensive links and dominate search results.
3) An integrated inbound marketing approach combining multiple channels like content, social media, links, and PR is recommended for SEO and traffic growth.
This document discusses inbound marketing strategies. It argues that inbound marketing focuses on earning people's interest through helpful content rather than interrupting them with ads. It then provides 10 actionable inbound marketing tactics with examples, such as using data and metrics as content, creating video content, thought leadership, leveraging social networks, link building through social followers, long tail SEO through gamification, PR through social outreach, viral-worthy content through Q&A research, influencing search suggestions through branding, and leveraging thought leaders to build content. The overall message is that inbound marketing is more effective than traditional interruption marketing because it focuses on creating helpful, shareable content to naturally attract and engage customers.
Strategies to Boost SEO Rank Using Social Signals - Webinar by ShopSocially a...Shop Socially
Marketers can boost SEO Rank using social signals . ShopSocially and Americaneagle.com webinar presented proven strategies for using social to improve SEO Rank. These strategies are:
1. Increase content sharability via onsite social apps
2. Optimize shared content
3. Channel social UGC for SEO benefit
4. Use social UGC as social proof on site
This video is a recording of this webinar and details the above strategies.
To implement these strategies on your website and get the SEO benefit via social, contact ShopSocially at shopsocially.com/platform/request-a-demo.html or write to sales@shopsocially.com
The Role of Social Media in Search Engine MarketingDane Cobain
The presentation that I gave at the Click.It Search Marketing online summit. You can check out the webinar of this presentation for free at: www.clickitsummit.com/searchmarketing/
http://www.danecobain.com
This document discusses how SEO (search engine optimization) and social media can benefit each other. It explains that search engines like content from social media sites and that social sharing can help websites rank higher organically. It also provides tips for optimizing social media profiles, pages, and content to help rankings. Key platforms discussed include blogs, forums, social networks like Twitter and Facebook, and social shopping/search sites.
Search Marketing Theatre; SEO + Social = ROI; How they combine to benefit YOU...TFM&A
The document discusses how social media and search engine optimization (SEO) can be combined for return on investment (ROI). It provides an overview of an online marketing agency and its focus on strategic techniques like SEO, pay-per-click advertising, and social media integration. Key components of SEO are explained like keyword research, targeted messaging, and relevant landing pages. Off-site optimization techniques through link building on social media platforms, blogs, and article marketing are also outlined. The importance of quality content for both SEO and social media success is emphasized.
Integrating search marketing and social mediaSimon Nash
My presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Contributions from Tom Voirol and Mark Kelly
Integrating search marketing and social mediaReading Room
A presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Credits to Simon Nash, Tom Voirol and Mark Kelly
Advanced SEO And Social Media Integration by Brandon Uttley and Roy Morejon, ...Social Fresh Conference
This document summarizes key points about advanced SEO and social integration. It discusses how social media is impacting search results and driving online growth. Social signals from sites like Google+, Facebook, Twitter, and others are becoming important ranking factors. The document provides tips on optimizing websites and content for social sharing and building social authority to extend organic search reach. Overall it emphasizes that smart marketers integrate SEO best practices with social media strategies.
This document discusses how social media can enhance search engine optimization efforts. It notes that search queries and traffic have increased massively in recent years. It explains that search results are influenced not only by traditional SEO factors like links and content but also by social signals from likes, shares and follows. The document provides tips for optimizing social media properties and content with keywords, increasing social sharing and measuring social metrics to improve search rankings.
The SEO Value of Social Media
Social Media and SEO have never been more intertwined than they are today. Not only are social media elements like Tweets and reviews making their way into search results, but Google's new social search is a clear indicator that social media's effect on search is going to continue to grow in importance. By aligning your social media campaign with SEO best practices and your optimization strategy, you not only maximize the ROI of your social media program, but you begin to set the foundation for future organic search success.
* Ray "Catfish" Comstock, Director of SEO, BusinessOnline
2012-04 Inbound Marketing; Survival in Classified AdsGillian Muessig
The document discusses the evolution of search engine optimization (SEO) and ranking factors over time from the late 1990s to the present. It summarizes key SEO developments for different time periods such as the rise of link analysis in the early 2000s, social signals in the late 2000s, and brand signals in the 2010s. It also shares insights from Google about their focus on quality, expertise, trustworthiness and other content attributes rather than manipulation. The document advocates focusing on building brands, doing competitive research, leveraging social platforms and focusing on users rather than search engine optimization tactics.
F%$#! Link Building. Content Marketing FTWRand Fishkin
The document discusses strategies for content marketing versus traditional link building. It argues that content marketing through blogs, videos, and other tactics can build links naturally while also growing brands and communities. Specific content marketing examples are provided that demonstrate how content can be aligned with businesses, discover audience interests, and leverage emerging platforms to achieve viral sharing.
Get an early look at the marketing and customer research problems SparkToro exists to solve, beta product screenshots, use cases, and pricing/launch plans.
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & MoreRand Fishkin
Rand Fishkin discusses key topics in healthcare SEO and digital marketing in 2019. He summarizes how Google's search algorithm is changing to favor direct answers and paid results over organic clicks. This could impact search behavior by increasing zero-click searches. Fishkin then provides recommendations for marketers to focus on controlling their brand presence, influencing content publishers, and shifting focus to long-tail keywords. He also explores the growth of Amazon and voice assistants, and how influencer marketing has become difficult to track. Marketers are advised to build their brand organically before focusing on ads and conversions.
As web marketing undergoes its biggest shift in a decade, how we impact audiences needs to evolve. In this presentation, Rand shows how web marketers in content, search, social, and advertising (+ influencer marketing) can shift their strategic and tactical investments to align with what the big platforms offer, and how consumer behavior has changed, too.
Influencer marketing can be a powerful tactic, but the practice is far too narrow, and often focused on wrong metrics. In this presentation, Rand expands on what marketing through influence can do, and shows examples of a higher ROI form of marketing through channels of influence (not just Instagram & YouTube "influencers")
How to Kick Butt with Your Email OutreachRand Fishkin
Rand's presentation from Searchlove on how to get (almost) everything you've ever wanted with just an email. If you're trying to do email outreach to improve your content marketing, social media efforts, link building, public relations opportunities, networking, product feedback, and more, these slides are for you!
SEO on the SERPs - Brighton SEO Closing TalkRand Fishkin
Rand's presentation from Brighton SEO, Fall 2018 focusing on the shifts in Google's behavior toward the SERP and away from referring outlinking traffic.
7 Lessons That Would Have Made Me a Better EntrepreneurRand Fishkin
This document provides 7 lessons that would have made the author a better entrepreneur: 1) Focus on doing one thing well rather than many things, as it is easier to build a brand. 2) Prioritize crafting an emotionally resonant story over tactics or pursuing big markets. 3) Build for an audience you have a connection to rather than one you don't. 4) Launch products that early testers rave about rather than minimal viable products. 5) Get quality work done in fewer hours rather than long hours which reduces productivity. 6) Hire for cultural fit and train for competence rather than hiring the wrong people. 7) Have reasonable expectations of success and consider options beyond becoming a unicorn or failing.
Rand Fishkin discusses changes in search engine optimization (SEO) and search engine results pages (SERPs) in 2018. Google controls over half of all web searches but distributes traffic across different domains relatively evenly. Features like featured snippets and knowledge panels now make up a large portion of clicks. Marketers must adapt by optimizing for these features through content, links and other signals. Personalization also plays a bigger role, as Google tailors results based on location, device and user history. Overall, SEO requires a focus on providing helpful answers rather than just links.
One of the biggest reasons startups fail is the inability to scalably attract customers at low cost. In this presentation, Rand covers 8 reasons startups miss out on marketing success, and tips for how to overcome these pitfalls.
The Invisible Giant that Mucks Up Our MarketingRand Fishkin
Rand's presentation on the biases of cultural conditioning in the marketing world, and how history and media nudges marketers to make bad choices (along with loads of tactical SEO, social media, and content marketing tips).
The document discusses search trends and tactics for B2B SEO success in 2017. It provides data on search volumes and where people search showing that Google continues to dominate but is gaining more share. It also discusses different types of search results like featured snippets and how they impact organic click-through rates. Finally, it outlines six tactics for B2B SEO success, including optimizing for related precursor queries, publishing on platforms that easily rank, using lead magnets to capture content without barriers, recruiting influential contributors for links, and planning for a long-term investment with little short-term ROI.
How to Survive Google's Trojan Horsing of the WebRand Fishkin
Rand's presentation from Mozcon 2017 on how Google enters and often crowds out competitors in vertical search spaces (and how marketers can fight back against this threat).
What Startup Execs Need to Know About SEO in 2017Rand Fishkin
This document summarizes key points from a presentation on SEO in 2017 given by Rand Fishkin. The main points are:
1) Google dominates online traffic referrals, increasing its share to over 64% in 2017. Facebook and other major sites lost traffic share.
2) Most search happens on Google, with the average user searching 3-4 times per day on desktop and mobile. Click-through rates are higher for organic than paid search on Google.
3) Ranking in traditional search results may no longer be enough, as over 18 unique types of search engine results pages now appear, reducing organic traffic to some sites.
4) SEO does not work for every organization depending on
Google continues to dominate search and increase its share. According to data, Google's core search increased 5.9% from October 2016 to May 2017 while its closest competitors like Yahoo and Bing declined. Google distributes search traffic relatively evenly across sites while Facebook and YouTube tend to concentrate traffic on very large sites. Reddit and YouTube send the majority of their referral traffic to just a handful of top sites.
This presentation examines how Google's ranking systems have prioritized searcher-task-accomplishment, and how SEOs must respond by optimizing for this process.
Rand's presentation on how to select strategic, digital marketing investments for your brand. Advice: step back, stop doing what you're good at or what you've been hired/asked to do in order to figure out what channels and tactics might work even better.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
AI-Powered Food Delivery Transforming App Development in Saudi Arabia.pdfTechgropse Pvt.Ltd.
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Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
20240609 QFM020 Irresponsible AI Reading List May 2024
Social Media for SEO in 2012
1. Using Social Media to Achieve SEO Success:
How to leverage the opportunities in social media for
higher rankings in organic search results
Rand Fishkin | CEO
http://bit.ly/mozsocialseo2012
5. Google+ Suggested Users
The “people and pages” results appear to come from participation on G+, high circle counts,
consistent contributions and brand signals
6. Google+ in Logged-Out Results
Both “people and pages” and +1 counts show for logged-out users.
8. Tweeted URLs Earn Direct Links
Google says they don’t directly count tweets in rankings, but a popular tweet containing a link
earns a lot of re-publishing across the web Google does crawl, index and count.
9. Facebook Shares in Bing, Too
Through Bing’s partnership/integration with Facebook, results are massively personalized for any
logged-in Facebook user (all 900 million of them)
10. Google’s DEEP Social Network
Whoa. Google really does
know everything about you
(and your friends).
http://www.google.com/s2/u/0/search/social - the hardest-to-find page in Google
12. Social Drives Awareness & Branding
Keith Urban’s tweet informed 200 million people prior to President Obama’s speech:
http://blog.socialflow.com/post/5246404319/breaking-bin-laden-visualizing-the-power-of-a-single
13. Social Drives Queries
Just after the social boom from DSC, the queries for their brand went “meteoric” in Google Trends
15. Social Yields Press
via http://stateofthemedia.org/2012/mobile-devices-and-news-consumption-some-good-signs-for-
journalism/what-facebook-and-twitter-mean-for-news/?src=prc-section
21. Create Share-
Worthy Content
Share Socially
Earn the Social
Rankings Boost
Get Natural Links
from Content’s
Visibility & Value
22. Create Share-
Worthy Content
Share Socially
Earn the Social
Rankings Boost
Get Natural Links
from Content’s
Earn More Social Visibility & Value
Followers
23. Create Share-
Worthy Content
Share Socially
Earn the Social
Rankings Boost
Amplify Network
Reach Get Natural Links
from Content’s
Earn More Social Visibility & Value
Followers
24. Create Share-
Worthy Content
More Searchers Share Socially
Biased to Seeing
Your Stuff
Earn the Social
Rankings Boost
Amplify Network
Reach Get Natural Links
from Content’s
Earn More Social Visibility & Value
Followers
25. Create Share-
Worthy Content
More Searchers Share Socially
Biased to Seeing
Your Stuff
Win the Earn the Social
Internet Rankings Boost
Amplify Network
Reach Get Natural Links
from Content’s
Earn More Social Visibility & Value
Followers
33. Earn Links Like Crazy
The links are too new to show in link tools like OSE/Majestic, but they likely have 10K+ links from
high authority domains in just a few days.
34. Win the Internet
Via http://sigforum.com/eve/forums/a/tpc/f/320601935/m/2220052382
35. A Great Case Study for SEO
If DSC had integrated SEO into their viral and social marketing plan, they likely could have earned
rankings across search terms that would continue to send them traffic long after the launch.
40. Requesting Feedback/Shares by Name
Because a +Name becomes a notification, using them signals G+ users and often results in a follow
41. Study Ripples to Target Viral Users
I shared this; it got lots
of re-shares
By viewing ripples like this one, you can see which influencers resulted in large amounts of shares.
Hot on G+ is a great way to study this: https://plus.google.com/u/1/hot
42. G+ Also Uses Gmail… Email = Network
Anyone with a Gmail account is automatically included in personalized sharing
44. Best Way to Grow Your Network: Share Links
http://danzarrella.com/infographic-5-scientifically-proven-ways-to-get-more-retweets.html
45. Drive More Social Activity w/ Proper Timing
Via http://www.tweriod.com (I know, terrible name, but cool service)
46. Gamification + Profiles/UGC = WIN
SEOmoz’s gamified profiles created a 100% boost in profile completion (and thousands more links
from members’ sites. Via http://www.seomoz.org/users/profile/
59. News/Media/PR
SEO Email
Blogs + Blogging Research/White Papers
Infographics
Comment Marketing
Social Networks
Online Video
COMBINE TO WIN Local Portals
(focus on just one, and you miss out)
Forums
Webinars
Social Bookmarking Word of Mouth
Direct/Referring Links Podcasting
Type-In Traffic Q+A Sites
60. Rand Fishkin | CEO
@randfish
www.seomoz.org/blog
rand@seomoz.org
http://bit.ly/mozsocialseo2012