1. 20087067 Choi Mun-Jung

2. Bullet Theory
 Increase about interest in new media
- The advent of new electronic media ex) Film and radio
- The role of film and radio in Nazi propaganda
 Academic Background
- Popular Society / behavioral psychology (stimulus  reaction)
 The main contents
- Mass media contact direct with public
- More powerful and direct and uniform effect about public

3. Selective influence Theories
 Selective Exposure
- exposure selective to media and message
 Selective information processing
- Selective attention and memory (retention)
 Limited effect
- activation : activate existing attitudes and beliefs
- reinforcement : strengthen existing attitudes and beliefs

4. Use and Gratification Theory
 Use motivations Mass media and Approache that meet the wide
- The mass media to the people what you want?
   What people do you have the mass media?
 Active audience
- Selection of media to satisfy needs  incidental, involuntary exposure
 Competition of audience choice and mass media audience
- The media compete with other means of needs
- Cross-media competition, competition in the media

5. the cultivation theory
 The amount of TV survey
- light audience vs. heavy audience
 Audience perception Research on real-world
- Audience response (audience answer)
 Cultural development effectiveness
- portrayal of the reality in TV
vs. perception of reality about light audience / heavy audience s' vs. Reality
- The mass media is great effect about the real world, which configures the notion of hum
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