Bringing Geo Home To Roost

where 2.0:
bringing geo home to roost

Stephen Hood
BlockChalk

twitter @stlhood
email stlhood@blockchalk.com
blog uniquehazards.com

for many ages we struggled....

Flickr photo by boetter - http://www.flickr.com/photos/jakecaptive/419257766/

...but now we have emerged from the dark

Flickr photo by boetter - http://www.flickr.com/photos/jakecaptive/419258111/

the “checkin” is our latest crack

Flickr photo by ahockley - http://www.flickr.com/photos/ahockley/4463598697/

interest in geo has never been greater

Flickr photo by oreillyconf - http://www.flickr.com/photos/oreillyconf/4479896475/

but this is just
the beginning

how do we reach
beyond the
“early adopters”?

what happens when we leave the city?

Flickr photo by sanchom - http://www.flickr.com/photos/sanchom/448949916/

what about people without smartphones?
Flickr photo by duncandavidson - http://www.flickr.com/photos/x180/35463890

what lies beyond the “geo bubble”?
Flickr photo by h-k-d - http://www.flickr.com/photos/h-k-d/2595755975/

we must stop
designing for ourselves

we must stop
designing for ourselves

we must start
designing for
everyone else

this may be difficult at ﬁrst...

“self-absorbed
egotistical
rude
annoying
time-wasting
hipsters!”

http://www.popmatters.com/pm/column/108753-hipster-hatred-knows-no-bounds/

we must recognize
that life is different
outside the bubble

INSIDE
going out,
being seen

INSIDE
going out,
being seen

OUTSIDE
getting through
the day

INSIDE
privacy gets
in the way

INSIDE
privacy gets
in the way

OUTSIDE
i have a
creepy ex

it doesn’t take much
to make you care
about your privacy

it’s about life experience, not age

we need lots of experiments

Flickr photo by staci - http://www.flickr.com/photos/staci/79794513/

imagine a geo service
not based on
presence or ego

geo-tagged
hyper-local
anonymous
messages

BLOCKCHALK BLOCKCHALK Post a Chalk Help

Looks like You’re In
Diamond Heights $
CITY311 CRIME MEET FOR SALE EVENT HOUSING SHARE
San Francisco, CA

FOR SALE: Post something you want to
sell in your neighborhood.
Share something with your neighborhood...

Using GPS to Find Your Block... EVENT: Diamond Heights Community
Center meeting is Feb. 12th. New members
please arrive 20 mins early. This week’s
location is attached. Price: $236.00
Saturday Jan 30, 2010, 10:57 PM
Photos:
Just a moment... FOR SALE: $236 obo - 1992 Bridge- 2

stone MB3 Bike. Excellent condition.
Monday January 25, 2010, 11:13

STOLEN: 2003 Toyota Camry. Bright
red. Stolen on the corner of Haight and
Ashbury last Saturaday night.
Post
Monday January 25, 2010, 11:13
Thursday January 25, 2010, 11:13 Show exact location
POST
Thursday January 25, 2010, 11:13

it started with lolz...

First!

What’s good?

This is cool!

I forgot I like pickles

[random expletives]

we wondered if
we had invented
geo-tagged Chatroulette

...but it quickly got
way more interesting

honest thoughts and feelings

In the hospital for another chemo treatment...
hopefully it will be my last

What I did was shameful

I love you but it’s terrifying

Lost: man in his late twenties. Last seen gaining
weight and playing house alone. If you have
seen him tell him to start working out and get a
life.

local comments and reviews

Flying ﬁsh grill = some of the best ﬁsh tacos in the bay area

Here at lulus again waiting for my $9 mediocre burrito

do NOT buy your car here, you will regret it. cheaters.

This neighborhood scares the living daylights out of me.
Outta here.

local gatherings

Inner Sunset Park Neighbors general membership
meeting. Thurs 7:00pm at rec room in county fair
bldg 9th ave Lincoln ⌖

8pm monday. Neighborhood meeting at the red
morton veterens center to talk with 'friends of
redwood city' about the Cargill saltworks development
project. all welcome to attend and discuss.

local offers and transactions
Mention block chalk at Bob Evans to a manager and receive
$2 off a $10 purchase. (Jefferson Pointe location only)

Looking for a landscaper to trim your bushes or for fall clean
up email@ jeftesmr@yahoo.com

Does anyone have a cheap guitar they would like to sell?
Looking to put down the guitar hero and pick up a real
guitar again.

FOR SALE GREAT 2BR 2BA Condo Contact Dan at
402-912-0209

Garage sale 9am - 3pm 689 university this Saturday

lost and found

I lost a set of keys at this Amtrak station. They have a VW
dongle and 3 house keys. Please reply if you found them.

Missing one large black/white cat and one large orange
female cat, both declawed. Please keep an eye out.

LOST: one dragon, size smallish. Orange and black. Last
seen near 43rd and Queens blvd. Answers to the name
Sooty.

crime watch

What out for kids on the tracks. They broke into a car.

Nooooo my bike was stolen right here.

Damn at 2am ur bike was stolen....

WTF someone is stealing trashcans on poppleton. Lock or
chain your can to something because they are walking
away

local news and city reports
Traffic light out right here

Now that Gavin lives in the neighborhood any chance the N
Judah will improve?

Need to ﬁx Jacksonville rd. Big pot hole in the front of
auto zone

Bummer about Andy’s pet shop closing. A real loss for
the neighborhood.

They lost their lease but are looking for a new place.
There’s hope!

civic engagement
gets more powerful
as you get more local

people want to know
what’s going on
in their neighborhood

it’s not about who I know

it’s about where I live

it’s not my social network

it’s my location network

all of this has happened before...

local -> global -> local

we are returning to the beginning

bring geo to the masses
by bringing it home!

http://blockchalk.com

Stephen Hood

twitter @stlhood
email stlhood@blockchalk.com
blog uniquehazards.com

Bringing Geo Home To Roost

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